Marketing Eye

Displaying items by tag: blogs

Monday, 30 July 2018 11:25

The Eagerness of Young Employees

I have spent my weekend looking at the big picture - Where is my business going? How are my team and I going to get it there? What is going to make the company more unique? How do we retain our talented team? What incentives do we need to have in place? All the normal questions really.
Published in Culture
Creating a blog can be difficult, but building a strong social media following for your blog is even more challenging. Here are some tips. 

What comes first the blog or the social media following? This is dependent on the individual. For example, some individuals already have a strong online presence through their social media accounts. They might already have a large following on their Instagram posting about lifestyle, and want to take it that next step further. They then create a blog geared towards lifestyle, so they are able to write more in depth posts.
Published in Marketing

Entrepreneurs, managing directors, CEO's, Presidents, CMO's, marketing managers and digital marketing directors are all thinking about how their 2015 marketing strategies are going to be executed - after all it's that time of year.

While most B2B organizations have been fine tuning their marketing strategies for months, other's are only now just scrambling to put one together. At Marketing Eye, December and January is our highest inquiry month predominantly due to so many companies waiting until the last minute to develop their marketing strategies.

It's crazy because by leaving it to the last minute, you are already starting behind the 8-ball and giving your more organized competitors a head start. 

Here are some things that you should be thinking about:

Published in Marketing
Sunday, 06 October 2013 16:14

Top 20 Entrepreneurs Blogs : 2013

It's a Sunday and rather than head to my nearest Starbucks to buy a NY Times, I decided to get all of my news online. Looking for some inspiration from other bloggers as I am about to embark on phase 3 of Marketing Eye's expansion and to be honest, I am nervous and excited at the same time. Any wisdom from my fellow bloggers is welcome. 

Another thing that struck me while looking for blogs is how out of date they are. If you type in a search in Google, you will get blogs as far back as 2005 that have never been written on again. Hope with the new change of algorithms that Google fixes this problems.

However, there are 20 very worthwhile blogs that are great weekend reads if you are looking for something easy to absorb, interesting, educational and business savvy.

TOP 20 ENTREPRENEURS BLOGS : 2013

Thursday, 24 January 2013 17:20

How to write a good business blog

Blog
Business blogging can be tricky – your writing has to be professional, yet casual; informative, but not cut into the products/services you are selling, and (most importantly) open.

However, the work you put into it is extremely beneficial when it comes to your company’s branding, giving the world an insight into what’s behind the scenes. On top of that, writing a blog can grow your business as you position your company as a thought leader in its industry.
Published in Website Development
Sunday, 22 July 2012 23:08

Blogs that get you to buy

Retailers that have not adopted a strategic social media strategy that has as much weighing in their marketing budget as their traditional media spend, are at risk of not only losing marketshare but also staying alive as a business.

Retailers were slower to discover the benefits of using bloggers and affiliate sites to reach their target audience, but those who have taken seriously the trend that has absorbed the world in the past five years of social media engagement are seeing a lower cost marketing platform that is complemented by a more loyal and trusted customer base.
Monday, 30 May 2011 02:47

Blogging Rules Online

If you thought it was easier to use social media than to write a blog, then consider this. 53.5 percent of internet users will read blogs this year, whilst our social network counterparts are on a declining scale.

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Wednesday, 25 May 2011 22:53

The Small Business Marketing Machine

Facebook, Twitter, Blogs, YouTube and a good website that ineracts with your customers, on all levels - tis the small business marketing machine.

It's true. Small business, may be a BIG business online if your machine is well oiled and working efficiently, generating the results that you expect.
Wednesday, 17 February 2010 17:55

Are you addicted?

I am addicted to twitter, facebook, sweet buscuits, Nutrient Water and Entourage. I can’t live without them and I am so absorbed in each of these things, that I fret when they are not accessible.
Published in Marketing
Thursday, 08 April 2010 01:13

Have you gone viral?

Viral marketing is getting harder and harder as the web community grows more and more cynical. Being an elusive spread of a message through the population likened to contagion, Viral Marketing can either hit everyone or no-one at all.
Published in Marketing
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