Marketing Eye

Tag: blog - Page 2

Friday, 03 February 2017 16:03

Work VS. Play

Finding the right balance between work and play can be one of the most challenging feats to achieve for both businesses and for professionals in the workplace. Many times it seems as though we find ourselves on either side, either too focused on work, which affects our personal lives and relationships. And on the other hand, we may get too wrapped up in our personal lives that we let it affect the way we work. In this article we are going to take a look at what drives this work-play balance, and what it could do for you.
Published in Culture
Thursday, 02 February 2017 15:25

Walk Before You Run

Do you currently have a solid sales process in effect? If not, it might be time to examine your sales and pipeline process. Far too often we see businesses have great marketing and lead generation success, but end up with no real customers. Fortunately, we are going to examine what a proper sales process looks like and how it can feed your lead generation and lead conversion rates.
Friday, 27 January 2017 14:56

A Beautiful Ad Isn't Enough

You have already created the ad script, the ad objectives, and the ad design...and you’re probably thinking “once this gets posted we are all set to start seeing results”. Unfortunately, this doesn’t always happen. In most cases, developing an effective ad is much more than just aesthetics. In this blog we will examine 5 key parts to drive best practice advertising.
Tuesday, 10 January 2017 16:30

4 Reasons Why Your Business Should Blog

It's about time you blogged!

We recommend for all of our clients to have a blog page on their website, as well as to write blogs regularly, and post them on their social media accounts. We have been asked many times by clients why this is beneficial, and why they should take the time to do this.
Read on to find out why!
Published in Marketing
Jeff Bullas describes the age in which we currently reside as the Age of Visual Culture; in this period of time where everyone has a camera phone and selfie stick to capture one of life’s many moments, the label certainly stands true. 

Visual content is now a universal language. It is Esperanto in image form. The image may be of a dog named Pippa with her own Instagram account or it could be an infographic detailing the complex nature of how to bone a fish Masterchef style. It may be a moving image of someone repairing a car engine or attempting fine tapestry.
Published in Marketing
Monday, 02 March 2015 00:00

How to make your content go viral

Well-written, industry-specific short articles can position a business as a thought leader and increase credibility among consumers.

With the right kind of content marketing, the creation of business related articles may go viral enticing a bigger audience to your product or service than you ever thought possible.
Published in Marketing
As part of my new time management ritual, I am cutting back on my time surfing the net, checking for updates on social media and reading blogs.

When you run a business such as mine, it's hard to find time to do everything that you want to do, at the level you would like to do it at. So, I spent some time this morning reading over 50 marketing blogs and was amazed at the varying levels of quality content.
Published in Marketing
The lines blurred sometime in the last 10 years, but I don't know exactly when it happened.

Having started my first business at 25 years of age, specializing in technology marketing, I thought I had it all. A marketer who understood technology marketing and who could talk the talk which at that time seemed to be, the height of the dot com boom, the most lucrative marketing position one could hold.

Then of course, someone came along and started talking about company culture, and marketers took a turn to start embellishing the on-boarding process of new recruits, with a mixture of "people marketing" with "technology marketing" - and for a time, that was all the rage. It seemed to be the only thing people were talking about and marketers starting play a role in human resources, giving recruiters and in-house HR managers the tools to "sell their brands" like they were a front line sales executive needing to close the deal in order to reach their quotas.
Published in Marketing
Who would have thought that a blog titled "Why married women are more successful" would receive 47,284 views in less than 24 hours, 525 likes, 550 comments, 467 Facebook likes, 2,371 shares on LinkedIn and 74 retweets on Twitter? I did. And that's exactly why I wrote it.

I am a new author on LinkedIn and I know a thing or two about blogging and going viral. If I just write about marketing, at most, I will get between 1,000 and 10,000 views over a week. If I write about something personal - more. But if I write about something that people have strong opinions on or that hits a raw nerve - the sky is literally the limit.
Published in Marketing
Wednesday, 21 August 2013 16:11

Why #24yrold ? What does it mean ?

If I could have a dollar for every time I didn't trust my gut instinct, I would be a very rich woman.

Like most entrepreneurs, I have failed more times than I have succeeded and every single time I have failed I have thought back to how I could have done things differently. 9 times out of 10, it was because I didn't trust my gut instinct.

Trusting in yourself and your intuition is important, but if you are anything like me, you second guess what you think you should do and find reasons as to why you should do something a different way. It's not too indifferent from taking a risk. We are all reluctant to take risks but sometimes there is this thing inside us that tells us that we must do it - even though there a thousand reasons why we shouldn't.
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