Marketing Eye

Social media has revolutionized how people communicate and share information, making it an essential part of any public relations (PR) strategy. With billions of active users worldwide, social media platforms provide businesses an unprecedented opportunity to reach and engage with their target audience. From creating brand awareness to generating leads and building customer loyalty, social media can help your business achieve your PR objectives cost-effectively and efficiently.

Published in Blog
Google is a powerful, yet sensitive, machine. If Google doesn’t like something, its algorithms are quick to make changes for you. This is especially true when it comes to business reviews.
Published in Marketing
Monday, 26 January 2015 00:00

Who wants to be the best? You do!

Oscar nominated film Whiplash (my favorite of the Academy season)  got me thinking about how far people are willing to go to get the best out of themselves and others. 

How far do you push? Is your best good enough or do you strive for better, for more or even to be the best? 
Published in Management

Humbled by an employee discussion in our Atlanta office, I was pleasantly surprised that given the hypothetical situation of winning the lotto, all employees said that after a brief holiday, they would want to come back to work at Marketing Eye.

The engagement level on a day-to-day basis in our Atlanta office is very high – not to say, other offices are not the same. Company culture is everything and there are many reasons why it has a direct impact on bottom line.

There are a number of lessons learned from having a start-up in Atlanta that is inherently different from other offices we have.

The first being that all employees have chosen each other

Usually, a senior manager or myself makes the ultimate choice on who is going to join the team and in what capacity. Instead, in Atlanta, I have been over-ruled twice, and both times, I had to put my hand up and say that my choice would have been wrong for the team.

Published in Marketing