Tag: audience - Page 9

Starting a small business is always going to be a tough venture. No matter what industry you want to enter, there are at least a hundred other companies doing something similar to yours. The market is already saturated with ads and marketing campaigns, but you still need to find a way to cut through all the noise. Guerrilla marketing is an excellent way to implement a marketing strategy that is a fraction of the cost of a regular strategy. Below, we discuss what guerrilla marketing is, the components of a successful guerrilla marketing campaign, and the types of guerrilla marketing that work the best.

Today’s consumer has more demands than ever about the user experience – they expect a more personalized, more consistent, and more relevant experience across the channels and devices that they use. This puts extra pressure on marketers to understand and deliver on these expectations, which requires an understanding of the customer and what they want. If you’re going to continue to engage with your current and future audience, you will need to create fresh, exciting and emotionally engaging content.

Video marketing is a distinct niche in the content marketing world, one that seemingly requires a bunch of work and expertise to effectively pull off. The good news is that this isn’t necessarily true! No matter what your company is doing the video realm or how you feel about video in general, there’s no denying the power and impact that video marketing can have for your business. Recently, Marketing Eye engaged Robotic Marketer in a discussion on LinkedIn Live, delving into the nature of video marketing. A 2018 study from Wyzowl reports that “81% of businesses use video as a marketing tool,” which is up from 63% in 2017. Going into 2020, it’s more important than ever to integrate video into your marketing efforts.

You get it, posting content is crucial. But make no mistake, the kind of content you are posting is essential to your business’s success. Quit posting content that isn’t going to benefit you- stop making these content marketing mistakes!

So, you are an entrepreneur and have originated the next big idea. How are you going to get your idea out to the masses?

Knowing your audience when presenting your business is essential. In order to succeed at selling your company you need to know when to lay it on thick and when to back off. Different scenarios call for different sales pitches. Speaking to someone in the hallway versus a formal business meeting should not be approached in the same manner. It can be a huge turn off to a prospect when you are trying to over sell them right off the bat.

Social Media is crucial for supporting your business and for building brand awareness. While shares and retweets on social media are extremely important, it is also important to post original content from your company. We’re talking informative posts about your company on all social media platforms you participate in. It is important that social media users see that you have your own brand, ideas, and story to share. Here are our top 5 “tools of the trade” for posting original content:

I am fascinated with color: the history behind it, the emotions it evokes and its simple beauty.

Since entering the marketing industry, I now have an appreciation of how color influences brand identity.