Marketing Eye

- Page 9

Monday, 07 May 2018 14:53

Robotic Marketer - Technology

For the last few years, Mellissah Smith has a partnered with Queensland University of
Technology (the recent winners of the Amazon Robotics Competition) to build a ‘Robotic
Marketer’. Replacing a team of human beings, Robotic Marketer will develop marketing
strategies in minutes, not months, using a combination of machine learning from more than
200 marketing strategies and marketing workshops, artificial intelligence, big data, scraping,
and science.

Robotic Businesscard

For more than 14 years, Mellissah's international marketing firm, Marketing Eye, has been
developing marketing strategies for their clients. These strategies are 40 to 50 pages in length
and take around 30 to 40 hours of marketing executives time, plus 20 to 50 hours of a
marketing intern’s time.

Completely self-funded. Mellissah has decided that her clients and connections deserve to have
the best possible marketing strategies for 2018/19 robot-possible. That means the robot developed
strategies will be more in-depth, provide deeper and more meaningful research, and will deliver
marketing plans that will deliver the highest possible return on investment for her clients.

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Published in IT and Biotechnology
I love Atlanta. I really do. It is like a second home to me, and the people are just fabulous.
Published in Marketing
Marketing Eye Atlanta rocks. They are the most enthusiastic, motivated, fun team we have in the Marketing Eye family. The energy in the office is electric and the vibe in the office would bring anyone's mood to a level of elevation that can only be found when you are doing something you love.
Published in Marketing
Friday, 12 January 2018 09:14

Atlanta’s Biggest Business Conundrum

When I first opened an office in Atlanta I had no idea just how big the state of Georgia really was. While everyone knows Atlanta hosts the busiest airport on the planet, it also is the fourth largest home to Fortune 100 companies in the country.
Published in Marketing
Saturday, 02 September 2017 19:26

Why every marketing team needs a data scientist

Speaking to a Professor at one of America's largest Universities the other day in Atlanta, was an eye-sight into how slow many universities are moving in creating educational programs for marketers to have jobs in the future.

This particular University, isn't sitting by the side-line. In fact, they are leading the way and have added Data Science to the program, and are ensuring that each and every person who does a marketing degree has an opportunity to learn about data science and all that it encompasses.
Published in Marketing
Thursday, 31 August 2017 09:33

I'm feeling nostalgic about Atlanta

Waking up today, I have to say, I am feeling quite nostalgic about Atlanta and all it means to me over the past 5 years.

I came here with little or no expectations, just a desire to try something new. From there, and the people I met, something ticked. For many Atlanta appears from the outset to be quite sleepy, but once you cut through the leafy streets, and the urban sprawl, there is so much more depth.
Published in Management
Atlanta is known for things like Coca Cola, the Braves, the airport, and Southern cookin’. But did you know Atlanta is also known for Trap music?

Atlanta based rapper, 2 Chainz, has said in a recent Instagram post the he “Gave my city an unforgettable experience that the whole world took notice to… that will be carved down in history!!”

So can Atlanta add a new landmark to its books?

Published in Culture
Monday, 17 July 2017 09:17

Why Big Data and Atlanta go Together

There are a lot of countries that are investing in big data centers, including Ireland, UK, and the Netherlands. But it’s the US that has an incredibly fast-growing market for big data as due to its great infrastructure, connectivity, and low corporate tax rates. Most of the well-known data centers in the US are located in northern Virginia, New York, Silicon Valley, Dallas, Chicago and Los Angeles. However, Atlanta is jumping up in rank with its 13,000 tech companies.

Published in Management
Back in 2013, Lt. Gov. Casey Cagle helped launch “Invest Georgia” with the help of The General Assembly. This initiative was created to help early stage startups in Georgia, especially Atlanta, with anything that could be fixed through an influx of capital.

Published in Entrepreneurship
I love to read stories about interesting ways businesses stand out among the competition. But for Phoenix Crane Rentals here in Atlanta, GA, their Pink Crane is more than just a marketing gimmick. For Sally and Dick Phillips, the 40 ton Pink Terex Crane has raised over $130,000 for Breast Cancer Awareness since 2013.

Published in Culture
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