Marketing Eye

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Friday, 26 October 2018 09:14

5 Things every smart marketer does

Smart marketers are not the one's that get the highest grades at University or even the one's that have completed their Masters Degrees. They are the one's that get results for the company's that they work for and know that by thinking outside the box, they will find pearls of wisdom that may alude their marketing counterparts.
Published in Marketing
Marketing Eye Atlanta is offering the ultimate marketing strategy workshop and plan developed over a 4-hour workshop with the help of Robotic Marketer. To test Robotic Marketers new technology ensuring that you benefit from deep diving into big data, using artificial intelligence and machine learning, we are offering exclusively to Atlanta based companies the opportunity to participate in a marketing workshop, which will provide you with a completed marketing strategy in your inbox, with a consultant navigating you through the process.
Published in Marketing
Monday, 01 October 2018 02:43

How to 'get backed' in the workplace

After having a marketing workshop with a client, I realized that there are a few things that are more important than I first would have thought. The first is 'getting backed'.
Published in Marketing
Tuesday, 11 September 2018 09:35

Zoomorphix - Technology | Software

Zoomorphix Systems is the developer of ExamStudio Online®, ExamStudio Web Delivery®, Glass3D® and Red Panda X®. They provide services to the testing community with established clients across a broad range of professional accreditation, licensure, certification and educational organizations. Zoomorphix Systems' primary client base includes leading testing organizations across the U.S.A with programs that range from regional to international in scope. 

The Zoomorphix Systems software development team has an enviable depth of talent and expertise, having successfully and consistently delivered enterprise software solutions. Support for all software products is provided by staff members who are passionate in their commitment to client service.

Having been established in early 1998, Zoomorphix built a strong reputation in the market through word-of-mouth or referral marketing. As time continued, sales began to mature and the need for a sustainable marketing plan was required. It was at this point that Zoomorphix approached Marketing Eye to embark on a 12-month rebranding and lead generation strategy.

Marketing Eye implemented a wide range of marketing initiatives for Zoomorphix, including website design and development, new marketing collateral, key messaging a rebranding exercise to engage their audience and make their testing platform more appealing. After the conclusion of the rebranding of Zoomorphix, Marketing Eye implemented key lead generation campaigns aimed at building their database and marketing outreach as a whole.

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Published in IT and Biotechnology
Marketing Eye worked with Midwest Medical Enterprises on a complete brand refresh for both sectors of their business. Marketing Eye's projects for Midwest Medical Enterprises included rebranding, EDM campaigns, collateral, tradeshow booth design, website re-design and development. All of Marketing Eye's efforts resulted in bringing more awareness to the company in the medical industry. Midwest Medical Enterprises is one of the biggest medical device companies for DVT devices in the United States.


Thursday, 30 August 2018 03:43

AllHealth Choice - Healthcare

AllHealth CHOICE is the premier health monitoring and support service company that provides assistance for your loved one. AllHealth CHOICE enables people to live independently in their own homes for as long as possible, using integrated technologies with compassionate and qualified healthcare professionals. Marketing Eye worked with AllHealth CHOICE on creating a modern and sleek new branding and collateral that perfectly compliments there technology platform. Marketing Eye also created a mordern and easy to navigate website that has a user experience that made it simple for clients to find out more about the company and their technology.

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Thursday, 30 August 2018 03:35

Alice Perry Events - Event Planning

Alice Perry Events sought Marketing Eye’s outsourced marketing department for help in graphic design, website development, search engine optimization (S.E.O), marketing strategy development, social media marketing, marketing collateral, and content creation.

Alice Perry Events is a full-service event planning agency based out of New York City that provides custom-tailored event services, designed by expert teams that leave clients smiling from start to finish. With over 35 years of industry experience, Alice Perry Events offers clients an array of options from the best vendors in the world.

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Published in Professional Services
Thursday, 30 August 2018 03:27

Soltech - Technology

Soltech is Atlanta’s leading software development firm that offers services ranging from strategic technology consulting to the development of data solutions and recruitment of top talent in the tech space. With strength in innovative business expertise and a technical proficiency in product use and application, the company is committed to delivering technological solutions that are customised to their client’s unique requirements.

As a leading marketing agency in Atlanta, Soltech employed the help of Marketing Eye to help build their brand and develop and implement a marketing strategy aligned to their business goals. For the purpose of increasing brand awareness and establishing a steady stream of leads, new collateral and content was developed in line with a key messaging and style guide for effective communication and strategic dissemination through an integrated marketing effort.

Soltech is a premiere software development firm providing custom software solutions for businesses seeking an alternative to larger expensive consulting firms. Services range from strategic level technology consulting, to design and development of web, mobile and data solutions, and recruitment of top technology talent. The outsourced marketing department of Marketing Eye worked with Soltech to design and produce  printed material including informative booklets and business cards. The marketing efforts have provided Soltech’s clients a greater understanding of the business and services available in addition to strengthening overall brand awareness.

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Published in IT and Biotechnology
Thursday, 30 August 2018 03:22

Disruptive Technology Tour - Technology

The Disruptive Technologies Tour is one the premiere tech events in the southeast. The DT Tour strives to bring disruptive innovators and industry leading  I.T. professionals together in an intimate, conversational environment. Gain insights that you simply can’t find anywhere else as tech leaders share only their successes, but also their failures and false starts.

Marketing Eye assisted The Disruptive Technologies Tour in establishing itself as a thought-leader in the tech industry. Starting with a new website and content strategy, Marketing Eye helped drive The DT Tour to a new level of awareness through hyper-targeted digital campaigns aimed at generating event signups including speakers, attendees, and sponsors. 

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Published in IT and Biotechnology
Thursday, 30 August 2018 03:22

Elite Pour La Vie - Retail | Wedding

Founded in 2015, Elite Pour La Vie offers a shopping experience to none other in Atlanta. Their flawless showroom is an extension of all the exclusive red carpet designers that you have ‘dreamt’ about. Every detail has been considered in creating this utopia of style and sophistication. You now no longer have to fly all over the world to find the perfect gown for your formal occasion. Elite Pour La Vie is honored to present some of the most exclusive couture designers in the fashion industry. Their collections are as unique and diverse as the elite red carpet designers. They have the privilege of offering bridal gowns from the likes of: Zuhair Murad, Baracci, and Marchesa. Marketing Eye developed an adaptive marketing strategy for the entire business, we completed a complete brand refresh, event marketing, public relations, collateral, and invitations. Elite Pour La Vie's new elegant and luxurious branding has helped the business to position itself as one of the major competitors in the high end designer market.

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Published in Retail Marketing
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