Marketing Eye

Displaying items by tag: atlanta - Page 7

It was opportune that I met with Jennifer Guarton from Atlanta Business Chronicle last week because without her, I would not have been sitting at this morning's 2013 Eggs and Issues Breakfast.

My belief is that you cannot market to a market you don't understand. While marketers tend to understand the psychology of why people buy, they can often be caught out by glazing over the state of the economy and not understanding both Government influence and Economic  conditions in regions in which they market.
Friday, 11 January 2013 11:07

How to open your business in a new city

To say that I have had the amazing week ever is an understatement. I have met with the most giving, kind and thoughtful people this week by accident, coincidence or by sheer luck.

As most of you would be aware, Marketing Eye Atlanta is now full speed ahead. We are working with small businesses in Atlanta and surrounding cities in Georgia to help grow their businesses by providing an outsourced marketing department capable of identifying marketing needs in their businesses and leveraging our creativity and marketing talents to take them to new heights.

I have been dipping my toes personally in Atlanta for the past 12 months and late last year, started employing talented marketers to start building the business and identifying companies that would benefit from Marketing Eye's services.

Up until this week, I have been travelling backwards and forwards to Atlanta thanks to Qantas and the comforts they provide, and speaking with businesses in the area. Now, with my feet firmly on the ground, its time to really get this business in motion and start making inroads into becoming Atlanta's number one small business marketing firm.

Well, to say we are off to a good start is an understatement. 13 clients and/or very hot leads in 4 days isn't a bad outcome. I never dreamt that the uptake would be so good. But there has been a few things along the way that have helped us out.

They are:
Monday, 10 December 2012 22:07

Welcoming Lisa Homa

Atlanta entrepreneurs stand to gain additional insights on business growth and small business marketing through Marketing Eye’s new recruit, Lisa Homa.

The experienced marketing consultant has joined the Atlanta team, bringing to the role extensive knowledge in the advertising, finance, IT, human resources and research industries.

She previously held roles at global advertising giant Clemenger Group and also gained international exposure through her previous corporate and boutique work in Australia and the UK.

As Marketing Eye’s dynamic consultant, Lisa will work with small business owners and entrepreneurs to help Atlanta’s small- and medium-sized businesses boost their success and experience exponential growth.
Published in Marketing
Tuesday, 27 November 2012 16:08

Why people buy from you

With 2013 fast on approach, we have been spending hours upon hours researching the latest sales and marketing techniques, opinions, case studies and brands.

It's a great time of year because through this research we are exposed to other companies successes and at times failures - all while thinking about what more we can do for our clients.
A marketing consultant is not necessarily a marketing consultant.

From one to another, they are completely different. Some have great skills in strategy, others in tactical development and execution of marketing plans. Some are great at communicating but not fully across social media or what role advertising plays in the digital age.

In the past year, I have travelled the world talking to marketers and each one has something different to offer. They all have honed their skills in one area or another.

I first started my involvement in the marketing industry 21 years ago at an advertising agency that was quite small. I remember watching the owner of the business operate and being completely fascinated by his skills and creativity. He had started his career as a window dresser for a big retailer and way back in the early nineties was making more than a million dollars profit out of 5-man agency. Incredible.
Today, I learnt that I am not average. No, seriously. Really, I am not average. Well, at least on Twitter I am not average because the average Twitter user has only 126 followers. In total, Marketing Eye has 14, 061 with two accounts. One that focuses on the Australian market and the other that focuses on the US market with an emphasis on Atlanta, Georgia.

There is nothing wrong with being average may I add, but as a business that is focused on helping other small businesses grow, it is important that Marketing Eye stand out from the crowd. Average is not an option. The same as everyone else, is also not applicable. For Marketing Eye, we have to be outstanding at everything.
Sunday, 17 June 2012 17:24

Is your website turning clients off?

It is that time of year again, whether you like it or not, that small business owners need to review how their business is going.

Is your business ontrack to achieving the goals that you set out for your business to achieve in 2012? Is your brand where it should be? Are your leads inbound or outbound? Is your sales team performing?

If the answer is "no" to any of these questions, then it's time to start figuring out what you can change today to alter your outcomes of tomorrow.

Published in Website Development
Wednesday, 13 June 2012 19:40

Atlanta, are you ready for a Marketing Eye?

It's time. We are ready. The curtains have been drawn. In 3 weeks, I will be living in America to follow my dream of building a global small business marketing firm.

It's summer over there and winter here in Australia, so the weather is definately a big plus. Cost of living is significantly less which means I can buy more shoes. There is a god after all ;-)

And... the business is ready. Most importantly, we have dotted all of our 'i's' and crossed all of our 't's'.

So, what's next?
Monday, 21 May 2012 18:30

THERE'S SOMETHING ABOUT ATLANTA

To me, Atlanta is like one big country town. It has a wholesome feel about it, warm people, clean taxi's and an array of cool restaurants.

I have some great friends there who are talented, intelligent, fun, interesting and very likable.
Don't get me wrong... I love Atlanta. In fact, it is one of my preferred cities in the US and its definately very livable.

However, from a marketing and creative perspective, is it allowing itself as a city to be second best?

It's hard to compare to New York - let's face it, but when it comes to business, why should New York companies have greater access to the talents of the world's best creatives and marketers and Atlanta be left to those who couldn't make it in the city that never sleeps.

That's the same for Investment Bankers and a whole host of careers, I know, but it saddens me that Atlanta hasn't used its critical mass of 6 million people to produce some of the world's most distinguished and talented creatives.

How can we as a city change that? How can we make Atlanta the US' hub for marketers and creatives? I don't have an answer, but I will have one tomorrow. Food for thought.
Published in Marketing
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