Marketing Eye

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Influencer marketing is when brands partner with key influencers to increase their brand awareness in specific target audiences by utilizing their platform of influence such as Twitter, Facebook, YouTube, LinkedIn, Snapchat, Instagram, TikTok or their blog.
Published in Marketing

Why is every high in life followed by a low? And every low, well, followed by another low.

Is the universe only meant to test us or is our journey paved out in stone long before we actually embark on it?

These are questions that I have asked myself in the past few hours, and while I don't have an answer, I know that there is only one way to think.

Published in Mellissah Smith
Tuesday, 20 August 2019 16:29

Why salespeople fail miserably

The other day, an entrepreneur I know shared with me why he had been so successful in business of late. Apparently, the penny dropped and he realised that by having no cap on commissions, he was able to empower some of his sales people to make millions of dollars each year. By having some sales representatives that were super successful and motivated by money, he attracted other people who wanted to learn from them and achieve the same goals. In 3 short years, his business went from a two million dollar operation to a $100 million dollar business.

The experiences that taught us the biggest lessons

Published in Marketing
Being bold is one thing, but being brave enough to tell it how it is is another.

We have unashamedly put out a marketing campaign to recruit top-notch marketers from a variety of industries and fields in Atlanta to fulfil a number of positions that we have available.
Published in Marketing
Marketing Eye was under 10,000 on the Alexa rankings when we invested in just content marketing with no paid advertising or investment in any other areas of the business. For us, content was easy, affordable and gave us the results we were looking for.
Published in Marketing
Incredible sales teams have a lot in common just like the one's that don't perform, but there are some sure ways to get your sales pumping in the next quarter just by making a few changes.
Published in Management
Tuesday, 02 July 2019 16:41

Georgia Medical Skin Spa - Medical Spa

Georgia Medical Skin Spa specializes in non-surgical, anti-aging solutions, is designed to work synergistically with our Dermatology clinic. Marketing Eye helped Georgia Medical Skin Spa with a complete brand refresh including logo, collateral and website.

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Published in Retail Marketing
Monday, 01 July 2019 16:44

Marketing just got a whole lot harder

Each day a new statistic comes out in relation to marketing. Some are derived from comprehensive surveys but most are just small swots that fail to tell the story how it really is. In truth, you can manipulate a statistic in any which way you please and this is something that most ethical marketers struggle with.
Published in Marketing
Call Design specializes in workforce optimization, workforce management solutions, and consulting. Call Design uses a consultative approach to understand the specific requirements their client’s need and designs unique custom-made solutions. Marketing Eye was contacted by Call Design to design and develop the overarching branding and redesign of their service delivery messaging. The re-branding has been a key element to a successful communication campaign and has resulted in an increase of interest in the Call Design suite of products and services. Encompassed in the redesign were marketing assets that helped to inform clients of their tailor-made services and wealth of knowledge and expertise.

More recently, Marketing Eye has developed weekly blog and social content to grow Call Design's brand awareness, as well as several EDM campaigns to launch virtual events and a weekly forum for customers to ask questions. Marketing Eye has positioned Call Design as the leading WFM solution provider for contact centers across the globe.

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Published in Professional Services
Located in Atlanta, Georgia, Industrial Maintenance Group is a full service manufacturing and field services company providing millwrights, certified welders, industrial electricians, metal fabrication, machinery and equipment repair, recycling equipment, line boring, and plant maintenance services to multiple industrial sectors. Marketing Eye helped to provide Industrial Maintenance Group with an updated branding suite and also new collateral to match their new branding.

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