Marketing Eye

Displaying items by tag: atlanta - Page 5

Every Friday is different. Some days we are so busy, we can't scratch ourselves. Other's we are creating great brands, and needing to free ourselves from the shackles of everyday work life and think outside the square. 

Our environment is transformative. I say this because each of our offices has their own unique personalities. They seem to encompass the culture that has fostered from an environment free of layered management and flat in structure.
Published in Management
I live my life through two time zones; Melbourne, Australia, and Atlanta, Georgia. No matter where I am at any given time, these are the two time zones I consider most as I go about my daily life.

We have now been in the Atlanta for a few years, and have recently attracted a top-notch international marketer to our fold. She will head up our Georgian operations and with her 20 plus years experience, will bring much to the table. 

When thinking about how her onboarding should look, I have taken time to reflect and get feedback from others in the organization as to how we should embark upon onboarding our new senior manager. 

There have been a number of trains of thought, namely around giving her the freedom to work in an environment that is shaped by Marketing Eye, but not "owned" by it. We don't want to stiffle her creativity or what she may bring to the table. Instead, we want to encourage her to use her wealth of experience particularly in the technology space and help our clients reach the next level.

Marketing Eye has a methodology on how we work with clients. That's unchangeable. It's what we have built our business on. But its the grey areas around it that we are most open to providing freedom for marketing managers to explore their own experiences and catalogue of skills to take us further away from anything that our competitors could possibly offer.

We feel innovative. If you asked any employee at Marketing Eye, they would say this is the cornerstone of our business. But so often people get busy working that they don't have the time to think about the business side of things.

It's so important that we utilize this opportunity to do just that. By providing a framework and the ingredients and support to take the local Atlanta based business to the next level is important. 

She will have a blank canvas but with paint and a brush to express her creative flair. I can't wait to see what's next for Marketing Eye Atlanta and share it with you all.
Published in Marketing
We are currently looking for a driven individual to fill an inside sales position in our Atlanta office. This means having an entrepreneurial spirit and a go-getter attitude along with strong communication skills and professionalism.

We need someone who has the passion to make a positive difference in a business and believes in our model of changing the way SMBs do marketing.
Published in Marketing
Like many companies, Marketing Eye is about to embark on a PR campaign to communicate to the wider audience our expansion plans for the US market. 

With new recruit, Marketing Manager Chanta Waller, having taken up the post in our Atlanta office, we have spent a few minutes brainstorming our media release.

Is it newsworthy enough? Who should it go to? What variations should we do? What are our expected outcomes?
Published in Marketing
Saturday, 28 February 2015 00:00

Why job interviews are a two-way street

It's Saturday and as reluctant as Brandon Reviere and myself are to be working away in the office, we both have decided that this is what we needed to do to find the next 'Marketing Eye'.

Brandon is our incredibly talented Art Director in Atlanta and is instrumental in deciding who the two new team members in the Atlanta office are going to be.

We have done a few interviews over the past day, and there are a few things that we both would love to share.

Interviews are a two-way street

If you have taken the time to come to a job interview, be prepared. As much as you want to learn about us, we want to learn about you. "By the questions you ask, you learn more about the company and yourself than about the interviewee," says Brandon Reviere. "You find out what you want in that person and how your company presents itself."
Published in Culture
Friday, 27 February 2015 00:00

Why I am excited about being back in Atlanta

I flew from Australia with one of my closest friends Samantha. We have done this trip many times, but have flown singularly for the past year or so. The trip was awesome as we were able to catch up properly, watch some 'girly' television downloaded on my ipad and have a few giggles. It's what girls do when they get together.
Published in Marketing
It's no secret that Marketing Eye is on an aggressive growth path. During the past 2 years, there has been a surgence in companies realizing that they need an outsourced marketing department to take their businesses to the next level.

Our positioning in the market, and evidence of high quality work and client successes, has kept us in good stead.
Published in Management
This week, we did something we never do. We stopped. 

If you ever ask a former employee about what it is like to work for Marketing Eye, they always say that there is never a moment to spare. There is always something to do. 

The nature of our business is marketing. As such, we deliver marketing strategy and campaigns for the clients we work with. If we are not executing marketing strategies, we are increasing followers for clients on social media, researching their competitors, educating ourselves on the latest marketing techniques and in general spending time surfing the internet.
Published in Marketing
Being part of Atlanta Technology Village, I have had the privilege to see first hand companies that go from zero to 100 in 12 months, others that prod along, and some that unfortunately did not make the grade.

The buzz that surrounds the Atlanta Technology Village is the brainchild of serial entrepreneur, and visionary, David Cummings. He is a great guy with an even better philosophy. Due in part to the sale of Pardot and his big pay check, a marketing automation software he developed, he commands the respect of everyone. But it is his development of Atlanta Technology Village that really stands out to me.
Published in Marketing
It's Sunday and I have been madly working away since 6am. That I suppose is the life of an entrepreneur.

Of late, it's been crazy. My 'to do list' seems endless and there really isn't enough hours in the day. On top of that, I only recently realized that I am not utilizing my time effectively enough and need to make some changes - except I feel like I need to catch up before making changes. It is 'the chicken and the egg' scenario all over again.

People can look at Sundays in a number of ways; For me, I look at the day as the first day of the week, as in Australia it is a Monday. I am of course sitting in my hotel room in Atlanta.
Published in Mellissah Smith
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