Marketing Eye

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Monday, 13 April 2020 14:47

Strategy To Revenue - Sales Enablement

Strategy to Revenue empowers organizations to unleash the full potential of their sales teams: significantly improving their commercial performance, transforming their businesses, and accelerating the time it takes to turn their strategy to revenue. Strategy to Revenue is committed to transforming the performance and productivity of the sales team through improved sales enablement processes and elevated coaching methods. Strategy to Revenue believes that organizations have to adapt to thrive in a constantly changing sales environment.

Marketing Eye has worked with Strategy to Revenue to further aid in sales and awareness by creating email marketing campaigns, social media posts, and blog content to establish thought leadership and generate engagement. 

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Published in Professional Services

Sobel Network Shipping Co., Inc. is an international freight forwarder that enables companies to respond to global opportunities, connect with new suppliers and customers, and leverage creative shipping solutions that take the complexity out of doing business globally. Sobel provides world-class, turnkey shipping solutions that optimize the shipping process while saving their clients time and money along the way. Sobel provided excellent services, but they needed the appropriate branding and positioning to establish them as a thought leader in the shipping and logistics industry. Most of all, Sobel needed an updated website that reflected their services, expertise, and modern approach to logistics solutions. Sobel partnered with Marketing Eye to make that happen. 

Marketing Eye developed a marketing strategy for Sobel to identify their challenges and pain points, allowing our team to develop a deeper understanding of who Sobel is and who they are trying to reach. Marketing Eye worked with Sobel to recreate their current sales deck and sales presentations, giving them a professional and modern style that captured the eye. After that, our team began to develop a plan for their website, rewriting copy, updating the design, and completely redeveloping the entire site itself. Sobel's new website is a modern take on their years of experience, showing their clients exactly how they operate in the complex industry of logistics. When Sobel opened their offices in Chicago and Miami, Marketing Eye leveraged their media relationships to get the appropriate media coverage with a published interview as an appearance from CEO Brian Wills on a major logistics podcast. Marketing Eye continues to develop weekly blog content and social content to continue to build Sobel's brand identity. 



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Sobel Brochure

Published in Shipping and Logistics
Monday, 23 March 2020 16:27

Arista Consulting Group - Consulting

Arista Consulting Group creates custom benefits solutions designed to increase retention, accelerate recruitment, and reduce costs. Arista's retirement and benefits solutions meet the needs of AEC firms and school systems across the country, providing a dynamic, dependable, and simplified benefits solution for the workforce in these industries. At Arista, they believe in the power of financial security and what it can do for the productivity and profitability of an organization. Arista needed a marketing partner to provide marketing support through brand messaging, brand positioning, marketing collateral, and EDM campaigns. 

Marketing Eye began by focusing on several brochures and other marketing collateral pieces before developing strategic EDM campaigns, focusing on generating sales and brand awareness. Because Arista works within the AEC and K-12 school spaces, Marketing Eye worked to provide a deeper focus and more specific keys to the brand messaging. Our team has worked to develop a stronger brand for Arista to develop better customer relationships and more conversions in the future. With our marketing consultancy services, Arista had an opportunity to generate more specific, targeted brand messaging, allowing them to provides services with a professional and modern tone. 

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Published in Professional Services
Monday, 23 March 2020 16:15

Rep-Lite - Medical Device - Sales

Rep-Lite provides medical manufacturer support services to help address challenges that industry professionals continue to face in the medical supply industry. Marketing Eye worked with Rep-Lite to complete redesign their website to give it an modern and sleek feel to make it easier to convey their overall brand message.

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Thursday, 12 March 2020 10:04

Everylogistic - Logistics

Everylogistic.com has revolutionised the way suppliers and customers deal and interact with one another. Whether you are a supplier seeking leads or a customer needing to send freight, Everylogistics has an easy solution for you. They have created a simple way for suppliers to drive business for a fraction of the price spent on standard marketing initiatives. Everylogistics has developed a way customers can obtain competitive freight quotes, all at the click of a button. Marketing Eye worked with Everylogistics to capitalize on their new business model with new branding and website to help propel their business.

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Published in Shipping and Logistics
Wednesday, 11 March 2020 15:24

Thomas USAF - Finance

Thomas USAF Group offers its clients a unique advantage in that we are a major player in both the government guaranteed lending space as well as the secondary market. With over $4 Billion in loans originated and purchased, Thomas USAF prides itself on the value they add to their clients’ experience. Marketing Eye did a complete overhaul design of Thomas USAF's website to better communicate their abilities and brand to the target market in the financial sector.

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Published in Financial
Wednesday, 11 March 2020 14:30

InsightSeekers - Customer Relations

InsightSeekers collects honest and personalized reviews from customers through an anonymous feedback forum. InsightSeekers unveil transparent reviews that deliver honest, genuine and in-depth feedback of the customers who frequent an establishment. With this innovative and creative process of data collection, InsightSeekers will help restaurant owners to better connect with their customers.

Marketing Eye worked with InsightSeekers to completely create a new brand and website that will bring awareness and excitement to InsightSeeker brand using creative branding and visual elements. Our team developed specific pieces of marketing collateral as well as a new website to generate leads and brand awareness. 

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Published in Professional Services
Connectivity Wireless is in the business of solving complex wireless infrastructure problems. They apply best-practice methodology into all aspects of designing, building and maintaining your wireless system. Their in-house team of experts is uniquely qualified and specially trained to oversee all aspects of the wireless project to ensure simplicity and ease for their customers so that they can bring superior connectivity to theirs. As a full-service wireless provider, Connectivity in-house team of experts and flexible funding options mark a key differentiation in-building wireless integrator solutions.

Marketing Eye assisted Connectivity with several refreshed and new creations of collateral to assist in the growth of their business and provide key tools for their sales team including e-book, sales sheets, and other support collateral.

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Published in IT and Biotechnology
Monday, 09 December 2019 07:51

What does a marketing consulting firm do?

It's a question that many people wonder about but are too afraid to ask in person unless they are at a business networking event where there is more freedom to deep dive into the person's background that you are talking to. 
Published in Marketing
Wednesday, 04 December 2019 08:01

Why having a start-up in your 40's is much easier

Don't be fooled. Having a start-up isn't for the faint hearted. In fact, it's not even for those who "get-through" everything in front of them. Start-ups are for people who are determined to be successful and are prepared to make sacrifices to get there.

Unless you are in your 40's.
Published in Entrepreneurship
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