Marketing Eye

Displaying items by tag: atlanta - Page 2

Saturday, 02 September 2017 19:26

Why every marketing team needs a data scientist

Speaking to a Professor at one of America's largest Universities the other day in Atlanta, was an eye-sight into how slow many universities are moving in creating educational programs for marketers to have jobs in the future.

This particular University, isn't sitting by the side-line. In fact, they are leading the way and have added Data Science to the program, and are ensuring that each and every person who does a marketing degree has an opportunity to learn about data science and all that it encompasses.
Published in Marketing
Thursday, 31 August 2017 09:33

I'm feeling nostalgic about Atlanta

Waking up today, I have to say, I am feeling quite nostalgic about Atlanta and all it means to me over the past 5 years.

I came here with little or no expectations, just a desire to try something new. From there, and the people I met, something ticked. For many Atlanta appears from the outset to be quite sleepy, but once you cut through the leafy streets, and the urban sprawl, there is so much more depth.
Published in Management
Atlanta is known for things like Coca Cola, the Braves, the airport, and Southern cookin’. But did you know Atlanta is also known for Trap music?

Atlanta based rapper, 2 Chainz, has said in a recent Instagram post the he “Gave my city an unforgettable experience that the whole world took notice to… that will be carved down in history!!”

So can Atlanta add a new landmark to its books?

Published in Culture
Monday, 17 July 2017 09:17

Why Big Data and Atlanta go Together

There are a lot of countries that are investing in big data centers, including Ireland, UK, and the Netherlands. But it’s the US that has an incredibly fast-growing market for big data as due to its great infrastructure, connectivity, and low corporate tax rates. Most of the well-known data centers in the US are located in northern Virginia, New York, Silicon Valley, Dallas, Chicago and Los Angeles. However, Atlanta is jumping up in rank with its 13,000 tech companies.

Published in Management
Back in 2013, Lt. Gov. Casey Cagle helped launch “Invest Georgia” with the help of The General Assembly. This initiative was created to help early stage startups in Georgia, especially Atlanta, with anything that could be fixed through an influx of capital.

Published in Entrepreneurship
I love to read stories about interesting ways businesses stand out among the competition. But for Phoenix Crane Rentals here in Atlanta, GA, their Pink Crane is more than just a marketing gimmick. For Sally and Dick Phillips, the 40 ton Pink Terex Crane has raised over $130,000 for Breast Cancer Awareness since 2013.

Published in Culture
Only recently, I came back to manage the Marketing Eye business, something I haven't done in more than 6 or 7 years.

It's a daunting task because all of a sudden you have responsibility and there are new ways in which you need to navigate how you lead the team, and take them where you want to go, but also, where they want to go.
Published in Management
My flight was delayed from Atlanta to Los Angeles and it didn't matter. I was in high spirits, drinking sparkling mineral water in the Amercian Airlines Lounge and writing down my ideas of how I would now change the company's business plan in highsight of the first quarter of this year.

I am inspired beyond belief and like many entrepreneurs, having the motivation to kick goals, climb any mountain and put on a brave face even though you may be scared shitless - is something that comes very naturally to me.
Published in Marketing
Monday, 13 March 2017 08:25

The chairlift business breakthrough

Sitting on the chairlift with the Chairman of Crownbet in Australia, I asked him the one question that I thought would give me a greater insight into how he built an accounting firm to be one of the largest in Australia some years back.
Published in Entrepreneurship
I won't lie... I need to have the best team possible. They each need to be high achieving, dynamic, skilled individuals who are actively trying to be the best. What they don't know, they seek to find out. What they are good at, they share. What they can improve in, they ask for mentoring and coaching. Basically, people who are in touch with their own capabilities and are self-starters.
Published in Marketing
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