Marketing Eye

Displaying items by tag: Artificial Intelligence

Monday, 07 October 2019 09:31

20/20 Vision for 2020

As this year draws slowly to a close, you should start to set your vision for 2020! Each year brings in new techniques, new technologies and new problems to be solved. It’s a marketer’s job to stay ahead of the curve and anticipate the forthcoming problems your company needs to be solved. Set yourself up for success with a clear vision for how you are going to overcome your obstacles and achieve your marketing goals for the future. Below, we have four elements to add to your marketing strategy for 2020.

Published in Marketing

In case you have been living under a rock for the past five years, allow me to catch you up on one of the new hot topics in the world, artificial intelligence (AI). Our homes are slowly becoming more “connected,” and It started with the Amazon Alexa. The original intention and purpose of these products are to assist in the lives of the user with the abilities to make to do list, play music, and a multitude of other features, all by the sound of your voice. While this is a beautiful addition to our lives, it is even better to see just how close to advancements to the integration of artificial intelligence into the marketing industry.

Published in Marketing
Thursday, 28 February 2019 16:43

Is Machine Learning Changing Digital Marketing?

With the realization that the majority of their customers are online and no longer reading magazines, newspapers, and other dated publications, many companies have turned to digital marketing.

Published in Marketing
Smart Insights website has recently conducted a survey and there are three areas of marketing that have come up trumps: content marketing, artificial intelligence and machine learning.
Published in Marketing
Wednesday, 26 July 2017 17:42

AI, Good Or Bad?

You have probably seen the recent banter between Mark Zuckerberg and Elon Musk regarding the ongoing debate of Artificial Intelligence. Two of the greatest minds in the tech space going at each other over what should be or shouldn’t be, so what’s all the fuss about? Let’s take a look:
Published in Culture
You've read it many times before "Robots will never replace humans". Incorrect. They will. They are. And you're job is on the line especially if you are in marketing, and work at Marketing Eye.

Clients are continually concerned with the length of time it takes a human marketer to do the work that they do. Mostly, they are being short-sighted, but equally so, they are right. Marketing Automation took over a few years back for a reason. It took away the time it would normally take a human being to nurture a lead all the way to a sale. All a human needed to do was write the content, but even that is not so necessary today - however, proof-reading is.
Published in Marketing