Marketing Eye

Tag: Apology

Monday, 01 March 2010 01:02

Gatorade Dumps Tiger

The ‘apology’ media conference by Tiger Woods was a disgrace. He was ill-advised and read from a script that was obviously written by a PR.
Published in Management
Friday, 19 February 2010 22:29

The Tiger Script – You Be The Judge

Good morning, and thank you for joining me. Many of you in this room are my friends. Many of you in this room know me. Many of you have cheered for me or you’ve worked with me or you’ve supported me.

Published in Mellissah Smith