Tag: adwords

For a long time, we’ve debated the value of running Google ad campaigns for small businesses. Marketers across the world of agencies have very differing opinions on the form of advertising. Is it only primed for enterprises with large budgets? Is it only valuable for ecommerce? Let’s take a look at these questions and many more surrounding AdWords.

Most companies don’t have a large budget to throw at the wall as it pertains to advertising, but rather they are desperate for real, tangible advertising that produces results. This is where remarketing enters the picture. Let’s take a look:

Step 1: Develop a Brief

Before anything can be accomplished you need to understand the goals of the campaign. Start by asking yourself a series of questions.

When was the last time your small business marketing company walked you through the Google Analytics for your small business website?