Marketing Eye

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Monday, 20 July 2020 10:36

Jesi - Technology

JESI is a trusted Australian software provider whose solutions tackle the issues created by a remote and geographically dispersed workforce. The Global Health Crisis in 2020 took this to another level when workers across Australia and the globe were forced to operate remotely from home. This tasked organisations with a new level of logistical difficulty, not only in assuring the safety of these employees working from home but also in checking in and assessing the wellbeing of these people as well. 

JESI’s software solutions responded quickly to the changes in global working arrangements. JESI’s technology allows for non-invasive and momentary responses to enhance communication between the different levels of a business. 

JESI engaged Marketing Eye to leverage their world-leading technology and take their brand and its communications to the next level. With uncertainty in their future marketing, JESI and Marketing Eye first worked together to develop a marketing strategy of an industry-leading standard. This document would become the roadmap to the successful development and execution of an integrated marketing campaign, which would see JESI increase its brand perception. 

With a proven product already on hand, the challenge for JESI was to get their message out there for more to hear. And with an insightful approach to marketing, that’s exactly what they did. Considered execution of public relations saw the company featured across an impressive variety of media platforms, which heightened both JESI’s brand awareness and brand perception. An eye for detail, engaging content marketing and responsive branding has led to JESI’s continued success and effective communication in their target market.



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Published in IT and Biotechnology
Monday, 20 July 2020 10:31

Infoactiv - Technology | eWaste

Infoactiv is a tailored end-to-end eWaste management solution organisation that provides free e-Waste pick-up and recycling services for a variety of organisations. Infoactiv’s scope of business is built around providing value-added solutions to organisations that deliver significant financial, brand and environmental benefits.

Marketing Eye worked with Infoactiv to produce a collection of whitepapers aimed at educating readers on sustainable waste management and the methodology Infoactiv adopts. Additionally, we worked to develop and design a full range of marketing collateral. Redesigning the website worked to strengthen the organisation's brand identity. Furthermore, we helped to deliver a print strategy that included informative business cards and magazines to enhance the brand's competitive advantage and provide key information in regards to sustainable waste management practices.



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Published in IT and Biotechnology

FanQuest Nation exists to increase visibility to select fandoms in the film, television, and cosplay spaces, with a distinct focus on the horror genre. Based in Atlanta, Georgia, FanQuest hosts exclusive, signature events (live and virtual) that are built to bring people together and share in an unforgettable experience that immerses attendees in a featured genre. Along with providing unique and memorable engagements for guests, FanQuest is seeking to build a fellowship across the FanQuest Nation community. After the global pandemic hit in 2020, FanQuest developed an ingenious plan for virtual movie nights to create a sense of community at a time when people needed it most. 

Marketing Eye has worked with FanQuest to refresh its online brand and improve engagement across their social media channels. Marketing Eye updated the logo for FanQuest, redesigned FanQuest's business cards, and developed a social media strategy to improve their digital presence and increase engagement.

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Published in Professional Services
SmartPM (formerly Construx Solutions) is a real-time automated analytics platform that translates construction schedule data into objective reliable, and concise visuals all stakeholders can understand and utilize proactively to address critical project risk issues. Automation allows for on-demand answer so better decision can be made and the project can move forward. Marketing Eye developed a marketing strategy for Construx to redesign several logos from their main brand and software solutions to increase brand awareness and consistency. Marketing Eye developed EDM campaigns, marketing collateral, and branding services to support the new branding position of Construx. The new branding reflected their modern processes and tactics to construction automation, an industry where innovation matters. 

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Thursday, 04 June 2020 11:27

SeeGee - Technology | Security

SeeGee offers clients best-ofbreed security technology solutions, backed by a team of technology professionals capable of ensuring the integrity of networks and platforms across complex organizations. Through independent technology consultation, SeeGee has worked exclusively with Fortune 500 companies. Marketing Eye worked with See Gee to created refreshed collateral included brochures and sales presenations to help further brand awareness and brand continuity.

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Published in IT and Biotechnology
Thursday, 04 June 2020 11:24

Owen Hodges Lawyers - Law | Consulting

Owen Hodge Lawyers is a top tier law firm Sydney. Owen Hodge Sydney law firm provides expert advice in a diverse range of business legal services and personal law matters. Marketing Eye worked with Owen Hodge to create many informational brochures and an e-books to  promote Owen Hodge Lawyers and sub offerings such as Family Future Planning. 

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Published in Professional Services
Thursday, 21 May 2020 09:10

Panoptic - Medical | Health

Located in Australia and Indonesia, Panoptic Solutions, find security services for protective services, in order to keep them safe. Their business identifies, assess and reduces any risk or harm to families and employees from influential executives to celebrities. Providing security and medical assistance to their clients. Marketing Eye engaged to inform clients of Panoptic Solutions services, this was executed through educational brochures, EDM and flyers. Social media engagement and interaction was also implemented across all channels and redevelopment of the website was undertaken, to match the new branding.


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Thursday, 21 May 2020 09:00

Marketing Eye Magazine - Publishing

Marketing Eye Magazine is the ultimate magazine for entrepreneurs and marketers looking for a relevant, up-to-date read with an international perspective. Marketing Eye Magazine is the latest small business marketing magazine that is guaranteed to get you thinking. Share ideas with some of the world’s most successful small and big business owners, learn how to create your own success financially and emotionally, and see the latest gadgets and business destinations – all in one magazine. Marketing Eye Magazine also displays design ideas from all around the world in various business sectors.

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Published in Professional Services
Monday, 11 May 2020 16:53

DentiCare - Medical Supplies

DentiCare provides payment plans for dental and orthodontic practices all around Australia. DentiCare found that 61% of patients use Denticare as a payment option because 79% of Australians can’t afford dental work. The marketing collateral created by Marketing Eye included ’12 days of Christmas’ campaign and assets such as brochures, flyers, EDMs, business cards, and a drink bottle promotion. All social media channels were engaged with relevant and consistent content.

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Monday, 11 May 2020 16:39

CHS Healthcare - Healthcare Services

CHS Healthcare designs, supplies and installs patient lifting and healthcare equipment Australia-wide. Their solutions are important for a range of industries including hospitals, aged care, education, community, supported accommodation and residential living. Marketing Eye redesigned the CHS Healthcare website, which incorporated new industry-specific pages, case studies and testimonials. They also needed help with creating brand awareness, so Marketing Eye developed new content and marketing mediums to present CHS Healthcare’s information. The creation of print marketing materials such as product leaflets contributed to the branding story. In addition to this we engaged in public relation activity, as part of our brand awareness focus.

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