Marketing Eye

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Marlin Medical are a medical and surgical device field supplier pursuing the most innovative manufactures and suppliers both internationally and domestically in Australia. By engaging with the outsourced marketing department of Marketing Eye, a rebranding strategy and positioning were implemented through, marketing assets such as brochures, flyers and EDMs. The website was redesigned to reposition their image as a innovative medical and surgical supplier.

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Tuesday, 11 August 2020 14:42

Work Life Well - Medical Services

Marketing Eye worked with Work Life Well, a medical services company based in Australia to develop a marketing strategy that was designed to support and elevate their marketing efforts. Part of the Marketing Eye's strategy was to completely refresh the branding of Work Life Well to complement their modern approach to the medical field.  The marketing assets developed by Marketing Eye included a rebranding of their logo and business cards, which featured on their email signature and letterheads. The website was also restructured to represent the new image of Work Life Well.

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Tuesday, 11 August 2020 14:36

Crystal Clear Ear - Healthcare Marketing

Crystal Clear Ear is a dedicated ear cleaning clinic in various locations throughout Melbourne consisting of 16 Div 1 registered nurses. They have a specialized competitive edge, which is microsuction a gentle water-free removal of ear wax, dry skin and foreign debris from ears.  Crystal Clear Ear hired Marketing Eye as an outsourced marketing agency to develop a marketing strategy and refresh their branding. 

The marketing strategy implemented by Marketing Eye was focused on brand awareness, which was achieved with the creation of advertising posters and social media campaigns. Marketing Eye designed several pieces of marketing collateral to reflect Crystal Clear Ear's modern approach. 

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Tuesday, 11 August 2020 14:32

Health Cert - Medical | Education

HealthCert International is a global organization in the healthcare industry that is dedicated to achieving better patient outcomes through comprehensive GP education and universal access to diagnosis and treatment. They are seeking to improve access to the latest diagnosis and treatment of various medical conditions by teaching valuable skills, streamlining processes, and challenging outdated attitudes in the profession and the community. Marketing Eye came alongside HealthCert International to develop and design a new website to reflect its mission to save lives and improve patient outcomes. With an intuitive and modern website, HealthCert can properly leverage this new tool to drive engagement and brand awareness. 
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Tuesday, 11 August 2020 14:28

Staebel - Healthcare

Staebel is a brand new exclusive medical device and equipment wholesaler that supplies world-class products to pharmacies and other healthcare retailers. The Staebel brand is renowned for its innovative and high-quality product that increase the quality of life for the end-users. Staebel focuses on providing a quality selection of accessible and government compliant medical devices, supplies and equipment. With significant experience in the healthcare sector, Staebel offers market-leading solutions for aged and community care.  

To achieve a successful launch onto the market, Staebel reached out to Marketing Eye to be its outsourced marketing company. Marketing Eye provided Staebel with a comprehensive marketing strategy to help Staebel stand out from its competitors. Marketing Eye designed a new logo coupled with a microsite to execute the brand’s key message and product offerings in an online space. With integrated marketing activities, Staebel leveraged achieved brand awareness, name recognition and developed a fresh brand identity.

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Staebel mockup


staebel web

WasteGuard is a trusted Australian distributor of complete sharps containers, consumable and waste disposal units to dispose of contaminants safely, minimizing the risk to the end-user and wider community. With the mission to provide businesses with guidance and innovative products for infection control, WasteGuard reached out to Marketing Eye as an outsourced marketing company.

WasteGuard was birthed out of an opportunity to sell sharps bins to waste providers. Their primary goal was to generate quality leads in the Australian market and raise brand awareness. As a new brand being launched into the industry, Marketing Eye designed an eye-catchy logo and marketing collateral that improved brand awareness and name recognition to further develop an identity in the market. Marketing Eye further enhanced its existence by developing a user-friendly microsite that showcases leading products and provides businesses with guidance on infection control and waste disposal.


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Waste Guard Logo
Chemstore Group is Australia's most recognizable chemical storage company providing tanks for waste water treatment plants and any chemical storage requirements companies may have. They manufacture locally a wide range of tanks in New South Wales. Marketing Eye is their outsourced marketing department providing deliverables like a marketing strategy, graphic design, brochures, advertising, branding, lead generation, website development, direct marketing, signage, digital marketing, social media, LinkedIn lead generation and more to their company.

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Chemstore EDM
Published in Sustainability
Tuesday, 11 August 2020 14:13

Osler - Health | Medical | Technology

Osler is an innovative performance measurement and benchmarking platform. Facilitating clinical activity, progression and responses, Osler is a truly disruptive training technology for the medical field. The future of acute healthcare is digital and Osler’s technology is symptomatic of this trend. Healthcare relies on training and Osler is making medical education more hands-on and more responsive than ever. 

As an ambitious and newly minted technology, Osler initially didn’t have the branding or communications to match the scope of its offering. The company approached Marketing Eye to help develop and execute an online presence that would not only communicate what the company was about but speak personally to and resonate with the brand’s target audience. A comprehensive design and web development process involved personal consultation with the staff at Osler. Marketing Eye’s experience in the medical technology field and leadership in healthcare design and web functionality assured confidence in the project. The close collaboration between Osler and Marketing Eye was evident in the end product's specific execution to meet the designated requirements. 


Osler

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Tuesday, 11 August 2020 14:07

Carry A Book - Dating App

Carry A Book is a newly launched app connecting book lovers, based on their preferences. In order to build the brand, Marketing Eye engaged in marketing and design assets and concepts by gaining feedback from the app and developing a new website. The implementation of search engine optimization has also been strategized as part of extended branding. Marketing Eye have also implementation a strong presence on social media to build further brand awareness and engagement. There have been successful public relation campaigns through a micro- influencer on Forbes and Ticker Jumpstart Live.

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CAB app

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CAB website
Published in Retail Marketing
Tuesday, 11 August 2020 14:01

Element IP - Legal Firm Marketing

Element IP is a premier boutique intellectual property law firm. Created specifically to service the needs of users of the US patent system, Element IP combines extensive experience in patent procurement, counselling, licensing, post-grant proceedings, and litigation with innovative technology and staffing solutions to provide clients with high-quality work product in a cost-effective and efficient manner.

Element IP engaged with Marketing Eye’s services to develop a branding position. Located in Virginia, Element IP provides clients with the legal proceedings behind intellectual property law. The outsourced marketing efforts undertaken have been the creation of a logo and website which have cultivated engagement and awareness. 

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Published in Professional Services
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