Tag: advertising - Page 2

Facebook is the largest and most popular social media platform with 1.39 million active users. Facebook revolutionized social media and can be accredited with monetizing social media platforms with the use of Facebook advertising. Facebook's ad platform offers companies the chance to specifically target not only their prospective customer group but go a step further and target segments within your potential customer base.

Best Practices to Market a Podcast

You could have the best podcast, but it won’t gain a considerable following overnight and without promotion. However, if someone has never promoted a podcast, it might be unclear where you to start. The tips located below will detail a starting place that can be used for the most new podcasters or experienced podcasters.

If you don’t fully understand the difference between marketing and advertising, you are not alone! Marketing and advertising are certainly related and intertwined, but there is a distinguishable difference between the two platforms. Each platform has different processes and approaches to promote products and services, but they work towards the same goal. Knowing how they differentiate will put your business on the path to success.