Companies and businesses spend a large amount of money investing in influencers to bombard consumers feeds and stories with #Sponsored, #AD and #Gifted posts, but is it worth it? Is it triggering their followers and overall audiences or motivating them to run out and purchase the items they promote?

According to research by Podcast Insights, there are more than 2 million active podcasts and counting. Due to the pandemic, more people are streaming audio and watching movies at home. This explains the surge in Australian monthly listeners, with a 48% increase from 2020 to 2021. 

With the number of podcast channels, podcasters, and listeners growing, advertisers are eager to keep up. Nova Entertainment further suggested that advertisements are not fulfilling the rate of new content release. This is a huge opportunity for marketers. But what exactly is podcast advertising, and how could it be implemented into your marketing campaign? Have a read below to find out more!

Papa Gusto prides itself in being the freshest, tastiest and healthiest way to eat pizza. The Sydney-based pizza restaurant makes their dough fresh daily, never freezing or partially baking. Their success stems from a history of high quality, fresh ingredients and outstanding customer service.

As one of the largest grocery chains in the US, Safeway is proud to be a part of local communities, and our customers can always count on us for great prices on the freshest produce and meat, plus thousands of everyday lower prices down every aisle. With options for stores and delivery, Safeway caters to its customers, providing outstanding customer service.

Facebook is the largest and most popular social media platform with 1.39 million active users. Facebook revolutionized social media and can be accredited with monetizing social media platforms with the use of Facebook advertising. Facebook's ad platform offers companies the chance to specifically target not only their prospective customer group but go a step further and target segments within your potential customer base.

Boulder Video is a one stop shop solution for Media Buyers, Media Sellers, Video Content Producers and Video Content Buyers.  Boulder Video also help publishers generate surplus revenue without adding advertising inventory. Technology that opens up your video advertising to the world by delivering high quality female targeted content to publishers that quickly transforms your web traffic revenue quicker than before using the best video player in the industry. Marketing Eye to creating a completely new marketing campaign with and emphasis on strategy, branding and website development.

Best Practices to Market a Podcast

You could have the best podcast, but it won’t gain a considerable following overnight and without promotion. However, if someone has never promoted a podcast, it might be unclear where you to start. The tips located below will detail a starting place that can be used for the most new podcasters or experienced podcasters.

Biosphere USA delivers a personalized approach to skincare, equipping you with a greater understanding of how to preserve your natural beauty. Biosphere believes that natural ingredients are the key to showcasing your natural beauty. With their consultative approach, Biosphere is committed to providing the skincare solutions you need. Marketing Eye worked with Biosphere to create new collateral and many lead generation and social media marketig campagins.

Eastern DataComm provides organizations with a cost-effective and streamlined solutions to suit their unique needs and challenges. With Eastern DataComm's technology, they equip cleints to meet the demands of tomorrow – seamlessly. Eastern DataComm's solutions go beyond the features and the capabilities of the products they install. They work hard to provide customer experience by delivering a complete turnkey solution to ensure smooth installations and full, coherent integration into your network. Marketing Eye worked with Eastern DataComm to develop a new website and new updated collateral to bring the brand to the forefront of their industry sector.