Marketing Eye

Thursday, 21 November 2019 13:11

What is SEM?

There are plenty of marketing acronyms that markers have to keep track of like SEO, SEM, SMO, CRO. It can be difficult to keep everything straight, especially the difference between SEO and SEM. So, what exactly does SEM mean? Search engine marketing (SEM) is a sort of umbrella term that covers search engine optimization and paid advertisements. SEM is an effective way for businesses to reach new customers, increase revenues and trim acquisition costs.

 

Published in Marketing
Wednesday, 20 November 2019 10:12

The Difference Between Marketing and Advertising

If you don’t fully understand the difference between marketing and advertising, you are not alone! Marketing and advertising are certainly related and intertwined, but there is a distinguishable difference between the two platforms. Each platform has different processes and approaches to promote products and services, but they work towards the same goal. Knowing how they differentiate will put your business on the path to success.

Published in Marketing
Being bold is one thing, but being brave enough to tell it how it is is another.

We have unashamedly put out a marketing campaign to recruit top-notch marketers from a variety of industries and fields in Atlanta to fulfil a number of positions that we have available.
Published in Marketing
One pair of Nike shoes went up 1,329% in what is proven to be Nike's biggest marketing campaign of the quarter, just by releasing the fact that the shoes would not see the light of day.
Published in Marketing

“Advertising is the same thing as marketing” most of us at some point have either heard this statement from someone else or have even said it ourselves. I know for a fact that I had at one point when I was in my marketing class in high school, and we started a lesson on advertising, and I had wondered that in my head throughout the lesson. That question sparked a fascination in my head and even followed me to college, where I decided to study both of the subjects. I love both topics very much, they have given me insight different aspects of the field that I would not know about if I had chosen to focus on just one, and its that experience that I believe gives me the credentials to attempt to explain not only the differences in the topics but also how they complement each other.

Published in Marketing

Marketers, by nature, are "people people'. Not saying that every single one is an extrovert who pitches ideas like a used car salesman, instead, they are continually working towards finding what the best way to convey value onto the desired market is. If marketers are to effectively construct a strategy, campaign, or any other type of related activity, they first need an understanding of who their audience is. There are many ways, especially in today's age of technological advancement, that people can get these insights without really knowing too much about the thought process of the brain itself. Sure, it is smart to make marketing decisions based upon quantifiable reasons, but they are also other substantial factors that can and in my opinion, should be taken into consideration during this process. Furthermore, along with those technological advances, there have been advances in the medical field as well that play a massive part in the decision making of marketing plans.

Published in Marketing

The Common Question

My family, friends, acquaintances, and random strangers are always asking me about what exactly marketing is and what marketers do.
All too often, they’ll ask, “It’s just advertising, right?” or, “Marketing and public relations are pretty much the same, isn’t it?”

Published in Marketing
Friday, 15 September 2017 17:12

Guerrilla Marketing Is Very Much Alive

We are used to having information thrown at us everyday, that at some point, we zone out and stop absorbing it all. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics. It is about taking the consumer by surprise, making an indelible impression and creating copious amounts of social buzz. 
Published in Marketing
Thursday, 29 June 2017 09:58

Facebook's Creepy New Feature

2 min read

Facebook knows where you live, and they’re willing to sell that information.

That’s right, Facebook has recently announced that they will be rolling out ad space that targets whole families, or specific people within a household. This is something every marketer is going to swoon over once they’re ready to go live.

Published in Social Media
Tuesday, 11 April 2017 16:28

Obsessed With Beauty

There used to be a time when value was primarily denoted beyond what was seen, but rather read. Well this isn’t exactly the case anymore. Everyone, and I mean everyone, is drawn towards beauty. We have become a world society obsessed with glamour and aesthetically beautiful things. So what does this have to do with marketing? Just about everything as you might imagine.
Published in Marketing
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