Tag: accounting
The Importance of Branding in Accounting: How to Stand Out from Competitors
Branding is a fundamental component of all businesses and accounting firms without exception. Therefore, a strong brand helps accounting firms to stand out from their competitors and differentiate themselves within a crowded marketplace. According to a statistic by Harvard Business Review, 80% of people consider brand trust as an important factor in the buying process. Thus, a well-established brand is more trusted than a no name brand. Known brands come with a set of associations that consumers rely on to make purchasing decisions. These associations can be negative or positive, but positive association positively contributes to brand recognition.
How accounting firms fail at marketing
Why professional services firms are scared to stand out from the crowd
When you look at financial services firms, the first thing that comes to mind is accounting, financial planning, legal and management consulting firms. Although the breadth of professional services firms is much greater than that and includes marketing and recruitment, it’s our financial and legal counterparts that really struggle to stand out from the crowd.