Marketing Eye Branding Portfolio

Marketing Eye Branding Portfolio

Marketing Eye Portfolio: Robotic Marketer

Robotic Marketer

For the last few years, Mellissah Smith has a partnered with Queensland University of
Technology (the recent winners of the Amazon Robotics Competition) to build a ‘Robotic
Marketer’. Replacing a team of human beings, Robotic Marketer will develop marketing
strategies in minutes, not months, using a combination of machine learning from more than
200 marketing strategies and marketing workshops, artificial intelligence, big data, scraping,
and science.

For more than 14 years, Mellissah's international marketing firm, Marketing Eye, has been
developing marketing strategies for their clients. These strategies are 40 to 50 pages in length
and take around 30 to 40 hours of marketing executives time, plus 20 to 50 hours of a
marketing intern’s time.

Completely self-funded. Mellissah has decided that her clients and connections deserve to have
the best possible marketing strategies for 2018/19 robot-possible. That means the robot developed
strategies will be more in-depth, provide deeper and more meaningful research, and will deliver
marketing plans that will deliver the highest possible return on investment for her clients.

Project Details

  • Written by Mellissah Smith
  • Published in