Retail Marketing

Lovesilk - Consumer Products

Lovesilk was founded in Sydney when the owner was unable to find an affordable, high-quality silk pillow. After realising the gap in the market, she created her own. Due to the success of the brand, there has been an extension of its products from its original pillowcase to a fitted cot and bassinet sheets to eye masks and hair scrunchies. With the conception of the brand, Marketing Eye was engaged by Lovesilk to develop their packaging and branding for retail and web consumers. The packaging needed to be attractive, engaging and simple yet also effective and small enough to save on postage costs. The creative team developed packaging that is elegant, soft and beautiful, matching the brand's identity.

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12 Aug

Mountain Top - Automotive | Consumer Products

Mountain Top is a supplier of customised ute covers and accessories. They allow users to get optimal style and functionality out of their ute with quality assured and tested products. Mountain Top work with car manufacturers to ensure that their product can meet the exclusive needs of the produced utes. Marketing Eye completed an in-depth marketing strategy for Mountain Top which included the new tagline of “Reach your peak”. As a further extension of the marketing assets provided, Marketing Eye designed and implemented informative print materials that help extend their brand awareness. As part of the branding story, we developed a mobile-optimized advertisement and website to ensure that they would never miss out on a new client of a click-through lead.

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12 Aug

Inoko - Consumer Products | Interior Design

Inoko brings you hand poured soy candles in an array of luxury fragrances. Held in stunning marble, timber or concrete vessels, Inoko candle refills are designed to be replaced at the end of the candle’s life. This ensures that your timelessly beautiful candle vessel will last you a lifetime.

Marketing Eye used their expert team of marketing consultants to help develop a marketing strategythat matched Inoko’s essence by developing a tailor-made digital campaign through a website redevelopment and social media presence. The strategy also included print production of information leaflets and product guides for consumers.

When approached by Inoko, we had to develop their brand from the beginning. This begun with designing a website and digital assets that matched the designs of the candles. Using a similar colour and texture that epitomised their products and brand story we wanted to create a platform that would be synonymous with their brand.

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12 Aug

Stradbroke - Hospitality

Stradbroke Island Beach Hotel is a beautiful beachfront holiday destination offering guests accommodation, wedding packages, dining, functions and more. Located in the idyllic Stradbroke Island, Queensland and boasting some of the most relaxing and beautiful views a holiday destination could offer. Marketing Eye has worked closely with Stradbroke Island Beach Hotel to create a brand style guide. Within this guide, we created a range of stunning marketing materials, from menus to wedding brochures to Christmas promotions. The marketing materials created were on brand and aligned with the hotel's beach vibes and their key messaging. Stradbroke MU 2

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12 Aug

Lokaway - Storage - Gun Safety

Lokaway provides security for commercial safes and has designed their own patented technology the ‘Swing’n’Slide’ which stops any prying intrusion. The Victorian-based company provide secure services for gun and commercial safes and toolboxes and are expanding into the North American market. Marketing Eye worked with Lokaway to complete market research and design a full range of marketing collateral. As part of the branding strategy, optimising and redesigning the website to enhance the client’s journey, together with driving traffic to the landing page, has enabled a stronger brand presence. We helped to deliver a print strategy that included informative brochures and pamphlets to enhance the brand's competitive advantage and provide Lokaway with informative collateral at tradeshows.

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11 Aug

Carry A Book - Dating App

Carry A Book is a newly launched app connecting book lovers, based on their preferences. In order to build the brand, Marketing Eye engaged in marketing and design assets and concepts by gaining feedback from the app and developing a new website. The implementation of search engine optimization has also been strategized as part of extended branding. Marketing Eye have also implementation a strong presence on social media to build further brand awareness and engagement. There have been successful public relation campaigns through a micro- influencer on Forbes and Ticker Jumpstart Live.

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11 Aug

Koonyum Range Retreat - Tourism

Byron Bay is one of the most popular beach destinations in Australia. Located within this destination is the luxury accommodation and venue hire Koonyum Range Retreat. In order to not be lost in the noise of Byron’s multitude of accommodation listings, Marketing Eye, was approached to help with the digital campaigns and deliver a strategy for their rapidly growing business. The marketing strategy design consisted of related themed advertising of postcards and business cards and a newly developed website, which had the added capabilities of booking online. The marketing efforts were to showcase the destination as its most luxurious self and entice holiday makers to wind down and enjoy the retreat.

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11 Aug

Tourism Authority of Thailand - Tourism

Thailand is a well-known tourist hot spot, with over 39 million visitors each year. However, it hasn't always been so popular and the Tourism Authority of Thailand needed a new approach to increase those numbers. As the outsourced marketing department, Marketing Eye created a branding strategy for enticing tourists to visit. The strategy focused on branding and implemented a new logo “Amazing Thailand’ and tagline ‘Always Amazes You’. We went further with developing an information workshop for trade members, where a questionnaire was developed and a certificate of completed designed and implemented.

As part of the website development, visually appealing images of destinations were included to amaze potential tourists and feed their travel bug. The strategy designed was also to ensure consistency and cohesiveness across all marketing platforms that were created, which meant business cards and print media included the new brand identity and tagline.

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11 Aug

My Boutique Cosmetic Injection Specialist - Retail | Beauty

My Boutique consists of a team of medical professionals delivering outstanding cosmetic results across greater Sydney. My Boutique’s medical professionals have over 60 years of combined experience and receive ongoing training on new advancements and techniques within the cosmetic injection industry.

With outstanding hygiene and health standards above and beyond the national standard, My Boutique provides a trusting, caring and safe space where clients are filled with confidence that their aesthetic and health goals will become a reality.

The outsourced marketing department of Marketing Eye has continued to provide support to My Boutique by developing its website to enhance clients' journey and drive traffic to their landing page. In addition to developing My Boutiques online presence, Marketing Eye produced printed material including informative pamphlets. The marketing efforts have enabled My Boutique to create a deeper online presence in addition to strengthening brand awareness.

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20 Jul

LaManna Direct - Retail

LaManna Supermarket prides itself on providing its customers with old fashioned customer service as it comes from the heart and not from a manual. LaManna is Australia’s largest 100% Australian grown fruit & vegetable market, offering meat, deli, seafood, bakery, patisserie and groceries. Committed to bringing the finest fresh produce to the people of Melbourne LaManna Direct offers a trusted online ordering service to save you the frustrations associated with shopping in-store.

Marketing Eye was engaged by LaManna Direct to design and develop their new website. The website provided LaManna a successful digital presence with customers able to shop their products online and have them delivered directly to their home. The website helped to further generate brand awareness and develop LaManna as a strong leader in the industry. Furthermore, Marketing Eye developed information brochures enabling better brand awareness and understanding of the company’s services.