Marketing Eye Branding Portfolio

Marketing Eye Branding Portfolio

Retail Marketing

Retail Marketing (35)

The Bleu Wall Magazine - Retail

Case Study: From Blank Canvas to Bleu Brilliance: The Creative Journey of The Bleu Wall Magazine's Branding and Design Transformation

Client: The Bleu Wall Magazine


Background: The Bleu Wall Magazine is a newly established lifestyle and culture magazine focusing on the intersection of art, fashion, and contemporary living. The magazine aimed to create a unique brand identity and design that would reflect its avant-garde content, positioning itself as a trendsetter in the industry.

Challenge: The magazine had no previous branding or design elements in place. They needed a comprehensive branding strategy that would make them stand out in a competitive market while also appealing to a niche audience.

The Bleu Wall Main Image 3

Approach:

1. Discovery and Research: Marketing Eye began the process by conducting in-depth research into the magazine's target audience, competitors, and industry trends. They gathered insights into the lifestyle and culture segment, understanding the aspirations and preferences of the potential readers.

2. Brand Strategy: Based on their research, Marketing Eye formulated a brand strategy that would distinguish The Bleu Wall as a trailblazer in the field. The strategy emphasized the magazine's commitment to showcasing avant-garde and unconventional content.

3. Logo and Visual Identity: To visually convey the magazine's innovative and artistic ethos, Marketing Eye designed a distinctive logo and visual identity. The logo featured a minimalistic yet unique font with a gradient of blue shades, representing the 'bleu' aspect of the brand. This choice of colors and design elements gave a sense of sophistication and creativity.

4. Print and Digital Design: The design elements were extended to both print and digital mediums. This included the magazine layout, typography, color schemes, and web design. The design was carefully tailored to ensure a consistent and recognizable brand across all platforms.

5. Marketing Collateral: Marketing Eye also created marketing collateral such as business cards, banners, and promotional materials that matched the brand's aesthetics. This helped in creating a strong brand presence in events and industry gatherings.

6. Content Integration: The branding and design were seamlessly integrated with the magazine's content. Every article, image, and layout decision reflected the brand's personality, giving the readers a holistic experience.

The Bleu Wall Main Image 4

Results: The collaboration between The Bleu Wall Magazine and Marketing Eye resulted in a highly successful branding and design overhaul. The magazine quickly gained recognition as an avant-garde and trendsetting publication in its industry. The unique logo and visual identity provided a distinctive brand image that resonated with the target audience, leading to increased readership and engagement. The Bleu Wall Magazine became a celebrated platform for showcasing art, fashion, and contemporary living, and its strong brand identity contributed significantly to its success in the market.

Read more...

Mookiis - Retail Marketing

A Captivating E-commerce Branding Case Study by Marketing Eye

In the competitive world of e-commerce, establishing a compelling and distinctive brand identity is crucial for success. This case study delves into the journey of Mookiis, an e-commerce site with goop-ish vibes, and how Marketing Eye played a pivotal role in creating a captivating brand. From the initial naming process to designing the logo, website, product packaging, and executing an effective marketing strategy, this case study explores how Mookiis transformed into a vibrant and unique online brand.

The Branding Challenge: Unveiling a Distinctive Identity

When Mookiis sought to elevate its brand, it faced the challenge of standing out in the competitive e-commerce landscape. The owner recognized the need for a captivating brand that resonated with the target audience and captured their attention. Engaging Marketing Eye's expertise, Mookiis embarked on a journey to redefine its brand identity and communicate its unique goop-ish vibes to customers.

Naming the Brand: Merging Nature and Endorphins

Marketing Eye's team conducted in-depth research to understand Mookiis' essence, products, and desired emotional connection with customers. Inspired by nature and the positive effects of endorphins, Marketing Eye brainstormed a range of distinctive and memorable brand names that aligned with Mookiis' vision.

After careful consideration, the name "Mookiis" was chosen to represent the brand. With its energetic and nature-infused connotations, Mookiis perfectly encapsulated the brand's goop-ish vibes and the positive feelings it aimed to evoke in its customers.

cookbook 1

Designing the Brand Identity: A Vibrant Visual Experience

To bring the Mookiis brand to life, Marketing Eye collaborated closely with the company to design a captivating brand identity. The logo, website, and product packaging were meticulously crafted to reflect Mookiis' unique personality and aesthetics.

The logo design incorporated vibrant colors, playful typography, and nature-inspired elements, evoking a sense of joy and creativity. It served as a visual representation of Mookiis' goop-ish vibes, instantly capturing attention and leaving a lasting impression on customers.

The website design was aimed at creating a seamless and immersive user experience. Through captivating visuals, engaging content, and intuitive navigation, the website showcased Mookiis' products, brand story, and lifestyle elements. The user-friendly interface allowed customers to explore the site effortlessly, further enhancing the brand's appeal.

Marketing Eye collaborated with Mookiis to design visually stunning product packaging. Inspired by nature and the brand's goop-ish vibes, the packaging featured unique patterns and design elements that provided customers with an immersive unboxing experience. The packaging emphasized Mookiis' commitment to sustainability and added a touch of vibrancy to every customer interaction. Marketing Eye had to design and write a cookbook as part of the brand launch as well.

web design light

Crafting a Strategic Marketing Plan: Amplifying Brand Awareness

Marketing Eye developed a comprehensive marketing strategy to introduce Mookiis to its target audience and drive brand awareness, engagement, and conversions. The strategy encompassed various channels and tactics to establish Mookiis as a vibrant and sought-after e-commerce brand.

Social media played a central role in the marketing plan, enabling Mookiis to connect with its audience, showcase products, and share lifestyle content that resonated with the target market. Marketing Eye created a content strategy that aligned with Mookiis' brand personality, leveraging captivating visuals, compelling captions, and relevant hashtags to foster an online community.

In addition, Marketing Eye forged strategic partnerships with influencers who shared Mookiis' values and aesthetics. These collaborations helped amplify the brand's exposure and reach, with influencers authentically sharing their experiences and building credibility within their respective communities.

To enhance brand visibility

Targeted digital advertising campaigns were implemented. Leveraging demographic and interest-based targeting, Mookiis reached its ideal customers, driving traffic to the website and increasing conversions. The campaigns utilized eye-catching visuals, persuasive messaging, and strategic placement to maximize the impact of the brand's online presence.

mookiis vitamin mockup

Results and Successes:

The collaborative efforts between Mookiis and Marketing Eye yielded remarkable results, elevating Mookiis to a vibrant and captivating e-commerce brand:

  1. Unique Brand Identity: The name "Mookiis" perfectly captured the brand's goop-ish vibes and resonated with the target audience, evoking a sense of energy, playfulness, and connection to nature.
  2. Engaging Visuals: The logo, website design, and product packaging harmoniously conveyed Mookiis' unique personality and aesthetics, fostering a captivating visual experience for customers.
  3. Customer Engagement: Mookiis successfully established an online community through its social media presence, engaging customers with compelling content and encouraging authentic interactions.
  4. Brand Awareness and Reach: The strategic marketing plan drove significant brand awareness, allowing Mookiis to expand its reach and attract a growing customer base. The brand's distinctive visuals and engaging storytelling generated buzz and encouraged customers to share their experiences.
  5. Increased Conversions: The comprehensive branding efforts, combined with targeted digital advertising campaigns, resulted in a notable increase in conversions and sales. The captivating brand identity and strategic marketing tactics translated into a positive return on investment for Mookiis.

Mookiis' branding transformation, orchestrated by Marketing Eye, demonstrates the power of a distinctive and captivating brand identity in the e-commerce industry. From the strategic naming process to designing the logo, website, and product packaging, Mookiis successfully positioned itself as a vibrant and unique brand with goop-ish vibes.

Marketing Eye's expertise and creative approach played a pivotal role in crafting Mookiis' brand identity and implementing a comprehensive marketing plan. By merging nature and endorphins, Marketing Eye captured the essence of the brand, enabling Mookiis to connect with its target audience on an emotional level.

Through captivating visuals, engaging storytelling, and strategic marketing initiatives, Mookiis elevated its brand awareness, expanded its reach, and achieved significant conversions. The success of Mookiis' branding transformation serves as a testament to the power of effective branding and a well-executed marketing strategy in the competitive e-commerce landscape.

webipad mockup light

Read more...

Nature's King - Health | Consumer Goods

Health Sharing Group Pty Ltd, registered with ASIC in Oct 1989, is a Sydney-based wholesaler devoted to the development and promotion of Australian-made products. HSG’s insistence on creativity and quality has resulted in HSG becoming the fastest-growing player in this industry.

Natures King 1

Natures King 2

Natures King 3
Read more...

Papa Gusto - Food | Consumer Goods

Papa Gusto prides itself in being the freshest, tastiest and healthiest way to eat pizza. The Sydney-based pizza restaurant makes their dough fresh daily, never freezing or partially baking. Their success stems from a history of high quality, fresh ingredients and outstanding customer service.


Papa Gusto 1

Papa Gusto 2

Read more...

Safeway - Consumer Products

As one of the largest grocery chains in the US, Safeway is proud to be a part of local communities, and our customers can always count on us for great prices on the freshest produce and meat, plus thousands of everyday lower prices down every aisle. With options for stores and delivery, Safeway caters to its customers, providing outstanding customer service.

Safeway 1

Safeway 2

Safeway 3
Read more...

Little Sales Birdy - Fashion | e-Commerce

Little Sale Birdy is all about bringing the power to the people by offering daily shopping deals. Access the latest sales from the best retailers, with custom software that scouts websites and delivers every single sale, as it happens, so customers can view all sale items from their home. Little Sale Birdy is serving dedicated fashion and technology connoisseurs by compiling and continually updating their top sales lists.

Little Sales Birdy 1

Little Sales Birdy 2

Little Sales Birdy 3

Little Sales Birdy 4

Read more...

Applied Global Technologies

AGT provides customized AV solutions that are designed to help organizations empower their teams with the tools to collaborate on their terms. AGT is able to provide custom solutions to meet any of the AV needs of your growing business. Marketing Eye worked with AGT to completely rehaul the design and content of their website to better reach their target audience and provide more content regarding their seamless AV solutions.

AGT small

Read more...

Biosphere - Beauty | Cosmetics

Biosphere USA delivers a personalized approach to skincare, equipping you with a greater understanding of how to preserve your natural beauty. Biosphere believes that natural ingredients are the key to showcasing your natural beauty. With their consultative approach, Biosphere is committed to providing the skincare solutions you need. Marketing Eye worked with Biosphere to create new collateral and many lead generation and social media marketig campagins.


Biosphere 1

Biosphere 2

Biosphere 3
Read more...

Minimalistic Magazine - Publishing

Minimalistic Magazine is a Melbourne-based, quarterly magazine and startup focusing on interior design, architecture, and art. As part of the outsourced marketing efforts from Marketing Eye, they worked collaboratively to develop a branding strategy that included a name and logo. As part of the design element, the magazine layout and website were designed by Marketing Eye. In terms of consumer engagement, Marketing Eye has been developing media hits and the brand's social media, creating brand awareness and sourcing print advertisements. 

minimalistic mag3

minimalistic mag5
Read more...