Professional Services Industry Portfolio

Arista Consulting Group - Consulting

Written by Mellissah Smith
branding , Collateral , consultancy firm , healthcare , insurance , brochure , EDM , graphic design , design , marketing , marketing services , marketing consulting , outsourced marketing , atlanta , New York , marketing consultant , advertising , public relations , media release , marketing strategy , marketing strategy consulting , lead generation , digital marketing , content marketing
Published in Professional Services
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Arista Consulting Group creates custom benefits solutions designed to increase retention, accelerate recruitment, and reduce costs. Arista's retirement and benefits solutions meet the needs of AEC firms and school systems across the country, providing a dynamic, dependable, and simplified benefits solution for the workforce in these industries. At Arista, they believe in the power of financial security and what it can do for the productivity and profitability of an organization. Arista needed a marketing partner to provide marketing support through brand messaging, brand positioning, marketing collateral, and EDM campaigns.

Marketing Eye began by focusing on several brochures and other marketing collateral pieces before developing strategic EDM campaigns, focusing on generating sales and brand awareness. Because Arista works within the AEC and K-12 school spaces, Marketing Eye worked to provide a deeper focus and more specific keys to the brand messaging. Our team has worked to develop a stronger brand for Arista to develop better customer relationships and more conversions in the future. With our marketing consultancy services, Arista had an opportunity to generate more specific, targeted brand messaging, allowing them to provides services with a professional and modern tone.

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23 Mar

InsightSeekers - Customer Relations

InsightSeekers collects honest and personalized reviews from customers through an anonymous feedback forum. InsightSeekers unveil transparent reviews that deliver honest, genuine and in-depth feedback of the customers who frequent an establishment. With this innovative and creative process of data collection, InsightSeekers will help restaurant owners to better connect with their customers.

Marketing Eye worked with InsightSeekers to completely create a new brand and website that will bring awareness and excitement to InsightSeeker brand using creative branding and visual elements. Our team developed specific pieces of marketing collateral as well as a new website to generate leads and brand awareness.

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11 Mar

Call Design - Contact Center | Professional Services | Technology

Call Design specializes in workforce optimization, workforce management solutions, and consulting. Call Design uses a consultative approach to understand the specific requirements their client’s need and designs unique custom-made solutions. Marketing Eye was contacted by Call Design to design and develop the overarching branding and redesign of their service delivery messaging. The re-branding has been a key element to a successful communication campaign and has resulted in an increase of interest in the Call Design suite of products and services. Encompassed in the redesign were marketing assets that helped to inform clients of their tailor-made services and wealth of knowledge and expertise.

More recently, Marketing Eye has developed weekly blog and social content to grow Call Design's brand awareness, as well as several EDM campaigns to launch virtual events and a weekly forum for customers to ask questions. Marketing Eye has positioned Call Design as the leading WFM solution provider for contact centers across the globe.

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22 Apr

Music Matters - Music Production

Music Matters Productions engaged Marketing Eye to help them generate more brand awareness. Marketing Eye began this project by creating a 12-month comprehensive marketing strategy. However, before brand awareness could be generated properly the brand had to undergo a refresh. Marketing Eye produced a refreshed logo, website design, tagline, developed the new website design, search engine optimized the new site, and implemented a social media strategy that garnered hundreds of likes on Instagram.

Music Matters is there every step of the way, from designing live performances to implementing the designs. Often selected over their competitors, Music Matters’ customizable stage graphics and lighting designs make certain that artists can deliver an unforgettable music experience to fans. Their adaptable equipment can be trusted to produce the most amazing shows, no matter the venue. A growing business, Music Matters also produces 3D renderings to clients as an interactive visual. The creative team at Music Matters is professional in demeanor and can adapt to a myriad of client’s needs.

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30 Aug

Alice Perry Events - Event Planning

Alice Perry Events sought Marketing Eye’s outsourced marketing department for help in graphic design, website development, search engine optimization (S.E.O), marketing strategy development, social media marketing, marketing collateral, and content creation.

Alice Perry Events is a full-service event planning agency based out of New York City that provides custom-tailored event services, designed by expert teams that leave clients smiling from start to finish. With over 35 years of industry experience, Alice Perry Events offers clients an array of options from the best vendors in the world.

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30 Aug

Hogue Insurance Agency - Insurance | Consulting

Hogue Insurance Agency is a family-owned insurance provider for individuals, families and small businesses in the City of Dallas. Our team of fully licensed insurance agents provides an unrivaled experience for customers seeking a wide range of coverage options including home, life, auto, renters, business, boating, and specialty insurance. At Hogue Insurance Agency, we’re dedicated to putting the relationship back into the modern insurance experience. Hogue Insurance Agency engaged Marketing Eye to refresh the brand and increase brand awareness. The update to the branding, website and collateral allowed Hogue to better connect with their target audience and increase clientele.

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30 Aug

CrossFire - Production

Marketing Eye was initially engaged by Crossfire to solely create a 12-month marketing and communications branding strategy. However, Crossfire was extremely impressed with Marketing Eye’s comprehensive marketing strategy that they decided to sign on to a 12-month marketing retainer. Marketing Eye Atlanta’s outsourced marketing team has so far implemented a logo refresh, brand playbook, brand style guide, and a brand new website design created by our talented in-house graphic designer.

Crossfire is a family owned New York City based AV production house that has been providing high-quality sound, lighting, and video production services for over 7 years to the Tri-State Area and beyond.

Crossfire was founded by CEO Kyle Malenfant. Kyle has over 17 years of professional experience in Audio Visual production services. Inspired by his unique professional and educational background, which merges exceptional customer service and client relations with the highest standards of event production services, Kyle created Crossfire in 2011. In 2015, Crossfire acquired Pro AV Rentals and in February 2018, Music First Productions, they are both Brooklyn based companies offering similar products and services, these two acquisitions are part of a larger strategic growth plan.

Since its inception, Crossfire has provided customers with the highest quality of services available in sound reinforcement, lighting design, video production, equipment installation, and rental services. Crossfire's client list includes many recognizable names such as the Associated Press, CBS, the United Nations, Facebook, ESPN, Governors Ball Music Festival, iHeart Media, and the TCS New York City Marathon, to name a few.

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