Marketing Eye
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Professional Services (37)

Karell Trial Attorneys - Legal

Case Study: Enhancing Karell Trial Attorneys' Online Presence through Marketing Eye's Expertise

Client: Karell Trial Attorneys

Background: Karell Trial Attorneys, L.L.C. is a legal firm renowned for its commitment to providing high-quality representation to clients in personal injury cases. With a strong track record of successful verdicts and a reputation for compassionate and comprehensive legal services, the firm aimed to amplify its online presence to better connect with potential clients and further establish its brand.

Challenge: Despite their strong reputation offline, Karell Trial Attorneys recognized the need to enhance their digital presence. Their existing website was outdated, lacking user-friendliness and modern design. Additionally, their social media presence was limited, which hindered their ability to effectively engage with their audience and showcase their expertise.

Solution: Karell Trial Attorneys engaged Marketing Eye, a marketing agency known for its expertise in web design and digital marketing, to address their online challenges. The agency devised a two-fold approach:
  • Website Redesign: Marketing Eye initiated a comprehensive website redesign for Karell Trial Attorneys. They revamped the website with a modern, responsive design that focused on user experience and easy navigation. The new website featured clear calls to action, an intuitive layout, and informative content to guide visitors through the firm's services and areas of expertise.

  • Social Media Strategy: To enhance Karell Trial Attorneys' social media presence, Marketing Eye formulated a social media strategy. This involved creating and curating relevant content, including case highlights, legal insights, and client testimonials. The agency established consistent posting schedules across platforms and used targeted advertising to reach a wider audience.

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Implementation: Marketing Eye's team collaborated closely with Karell Trial Attorneys to ensure that the website redesign aligned with the firm's brand identity and values. They utilized modern design elements, incorporated compelling visuals, and optimized the website for search engines to improve its online visibility.

For the social media strategy, Marketing Eye developed a content calendar that showcased the firm's expertise while highlighting their commitment to client success. Engaging posts, informative articles, and graphics were created and scheduled for optimal engagement times.

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Results: The collaboration between Karell Trial Attorneys and Marketing Eye yielded impressive results:

  1. Redesigned Website: The new website received positive feedback from visitors, offering a user-friendly experience that effectively conveyed the firm's values and services. The revamped design led to increased engagement and longer session durations on the website.

  2. Enhanced Social Media Presence: The firm's social media engagement improved significantly, with higher interactions, likes, shares, and comments on their posts. The targeted advertising campaigns helped attract potential clients interested in personal injury legal services.

  3. Brand Perception: The modernized website and active social media presence contributed to an enhanced brand perception. Karell Trial Attorneys positioned themselves as a technologically adept and client-focused legal firm.

  4. Lead Generation: The combination of the new website and improved social media engagement translated into an uptick in lead generation. The firm received inquiries and consultation requests directly through the website and social media platforms.

Conclusion: Through Marketing Eye's expertise, Karell Trial Attorneys successfully revitalized their online presence, showcasing their commitment to quality representation and compassionate service. The website redesign and social media strategy not only attracted more visitors but also generated leads, contributing to the firm's continued success in the legal industry.


Fair Trade Outsourcing - Outsourcing

Case Study: Elevating Fair Trade Outsourcing

Client: Fair Trade Outsourcing

Company Profile:
Fair Trade Outsourcing is a socially responsible outsourcing company that operates in a global market. The company specializes in providing high-quality customer service and back-office support to businesses while promoting fair wages and sustainable employment practices. Fair Trade Outsourcing aims to create positive social impact by offering fair trade opportunities to talented individuals in developing countries.

Challenge: Branding, Website, and Collateral Limitations Fair Trade Outsourcing faced several challenges related to its branding, website, and collateral materials. The company's brand identity lacked a distinct visual representation and failed to effectively communicate its mission and values to its target audience. The existing website had an outdated design, limited functionality, and did not adequately showcase the company's unique selling points and social impact. Additionally, the collateral materials, including brochures and marketing materials, were inconsistent and did not effectively convey Fair Trade Outsourcing's commitment to fair trade practices. These limitations hindered the company's ability to attract socially conscious businesses and position itself as a leader in the outsourcing industry.

Solution: Marketing Eye's Strategic Approach To address the branding, website, and collateral challenges, Fair Trade Outsourcing enlisted the expertise of Marketing Eye, a renowned marketing consultancy firm. Marketing Eye developed a strategic approach to deliver an effective solution.

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Branding Strategy:
Marketing Eye conducted in-depth research to gain a comprehensive understanding of Fair Trade Outsourcing's target market, competitors, and social impact initiatives. Based on this research, they developed a compelling branding strategy that aligned with the company's mission and values. The strategy involved refining the brand messaging, creating a visually appealing and authentic brand identity, and establishing brand guidelines to ensure consistency across all marketing materials.

Website Redesign and User Experience: Recognizing the importance of a visually appealing and user-friendly website, Marketing Eye redesigned Fair Trade Outsourcing's website. The new design featured a modern and intuitive layout that showcased the company's unique selling points and social impact initiatives. The website was optimized to provide a seamless user experience, with clear navigation, engaging content, and a responsive design that worked well across different devices. The improved website aimed to attract socially conscious businesses and promote Fair Trade Outsourcing's ethical outsourcing solutions.

Collateral Development: Marketing Eye developed impactful collateral materials that effectively communicated Fair Trade Outsourcing's mission, values, and fair trade practices. This included redesigning brochures and marketing materials with a visually appealing layout and incorporating compelling content that highlighted the company's social impact, talent pool, and service offerings. The collateral materials were aligned with the updated brand identity, reflecting the company's commitment to fair trade and sustainable outsourcing.

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FTO Campaign

Results: Successful Brand Transformation, Improved Website, and Collateral Through Marketing Eye's strategic approach, Fair Trade Outsourcing achieved significant improvements in its branding, website, and collateral materials. The company experienced the following outcomes:

Enhanced Brand Identity: Fair Trade Outsourcing's revitalized brand identity effectively communicated its mission, values, and commitment to fair trade practices. The visually appealing brand identity, refined brand messaging, and consistent brand guidelines created a cohesive and authentic brand image, positioning the company as a socially responsible outsourcing provider.

Website Redesign and User Experience: The revamped website provided an enhanced user experience, featuring a modern design, improved functionality, and clear communication of Fair Trade Outsourcing's unique selling points. The intuitive navigation, engaging content, and compelling visuals effectively showcased the company's social impact and ethical outsourcing solutions, encouraging socially conscious businesses to engage with Fair Trade Outsourcing.

Improved Collateral Effectiveness: The redesigned collateral materials accurately reflected Fair Trade Outsourcing's mission, values, and fair trade practices.


Foresee Consulting - Consulting

Foresee Consulting is a capital project portfolio management consulting firm with extensive on-the-job project management and project controls experience and a passion for technology. We revolutionize the delivery of projects by implementing state-of-the-art work environments where project teams communicate and collaborate through structured workflows designed to address each client’s preferred project delivery approach. Foresee is also affilated with 4C Innovations which provides Cura™ Forecasting. CURA™ Forecasting is a purpose-built solution that consolidates relevant cost data from one or more source systems to address complex enterprise forecasting requirements and achieve many organizational objectives.

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Hillyer Legal - IP Litigation | Consulting

Hillyer Legal provides best in class services across all sectors of intellectual property law. Hillyer Legal offers legal assistance in a wide range of industries dealing with a plethora of intellectual property concerns. Marketing Eye partnered will Hillyer Legal to complete a full overhaul of their website to make it more modern and user friendly and to also boost lead generation.

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Synch-Solutions - Technology | Consulting

Case Study: Enhancing Lead Generation through Strategic Branding Refresh

Client: Synch-Solutions Partner: Marketing Eye Industry: Technology Integration and Consultancy

Overview: In a rapidly evolving landscape where technology disruption is reshaping business paradigms, Synch-Solutions stands as a beacon of innovation and adaptability. With a legacy spanning two decades, the national technology consultancy, recognized as a certified Minority Business Enterprise (MBE), has carved a niche for itself by seamlessly integrating business acumen with cutting-edge technology solutions. Recognizing the need to align its brand identity with its progressive vision, Synch-Solutions embarked on a strategic collaboration with Marketing Eye to revitalize its branding suite and enhance lead generation efforts.

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Challenge: In a competitive market influenced by constant technological upheaval, Synch-Solutions recognized the importance of presenting a contemporary, cohesive brand image that accurately reflected its expertise and ability to drive transformation for clients. The challenge was to modernize the brand's identity, reinforce its reputation, and amplify lead generation efforts to stay ahead of the curve.

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Solution: Synch-Solutions engaged Marketing Eye, a seasoned marketing consultancy, to undertake a comprehensive branding refresh. The collaboration started with a thorough analysis of Synch-Solutions' existing brand assets, market positioning, and target audience. Leveraging their collective experience and creative prowess, Marketing Eye developed a multi-faceted strategy to address Synch-Solutions' objectives.

The revitalized branding suite encompassed a refined logo that retained the company's established identity while infusing a contemporary twist. The color palette and typography were updated to evoke a sense of modernity and professionalism. Additionally, Marketing Eye crafted a suite of sales collateral, including brochures, presentations, and digital assets, all meticulously designed to convey Synch-Solutions' value proposition cohesively and compellingly.

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Synch Tradeshow Poster

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Results: The collaboration between Synch-Solutions and Marketing Eye yielded significant results. The refreshed branding suite not only aligned Synch-Solutions' visual identity with its forward-thinking approach but also bolstered its market presence. The revamped sales collateral served as powerful tools in client interactions, enabling Synch-Solutions to articulate its expertise and solutions more effectively.

Most notably, the strategic branding refresh had a pronounced impact on lead generation efforts. The cohesive brand presentation, combined with Marketing Eye's strategic marketing tactics, resulted in heightened engagement from potential clients. Synch-Solutions witnessed an increase in inquiries, demonstrating the effectiveness of the branding refresh in driving meaningful business outcomes.

Conclusion: The Synch-Solutions and Marketing Eye partnership exemplifies the synergy between technology consultancy and strategic branding. By capitalizing on Synch-Solutions' decades of expertise and combining it with a revitalized brand identity, the collaboration not only elevated the company's market positioning but also translated into tangible lead generation success. As the pace of technology disruption accelerates, Synch-Solutions stands well-prepared to navigate the evolving landscape with its innovative solutions and a brand identity aligned with its vision.


Euro Image Smash Repair - Automotive Repair

Euro Image Smash Repairs are an established and reputable repairer with over 15 years experience. We pride ourselves on delivering positive outcomes and great customer service. We guarantee quick turnover as well as high quality repairs and mechanical services.

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Midsouth Benefits - Insurance

Midsouth Benefits has been Georgia’s Trusted Source for Insurance Needs for More Than 23 Years. They are an Independent Benefits Planning Company, meeting not only employee benefits insurance needs but also providing employee benefits consulting services. Midsouth Benefits prides themselves on being extremely proactive and work to ensure that their clients’ premiums and plan design remain competitive within the market place.

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Lean Partners - Consulting

Lean Partner’s mission is to be a partner in the journey to operational excellence, helping you achieve the highest possible levels of performance, profitability, shareholder value, and growth. Their focus is transforming organizational performance by inspiring leaders to stay ahead of the change curve through operational excellence by simultaneously leading cultural change and increasing efficiencies.

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Intellectual Property Insurance Services Corporation (IPISC) is the pioneer and worldwide industry leader in intellectual property insurance. IPISC partners with insurance brokers, insurance agents, and clients to provide intellectual property litigation risk management solutions and services that protect our client’s products and intellectual property (i.e., patents, trademarks, copyrights, and trade secrets) rights by providing the financial resources necessary to cover the exorbitant litigation expenses associated with defending against allegations of infringement on the intellectual property rights of others, as well as pursuing those who infringe on their intellectual property rights. Marketing Eye worked with IPISC to create a completely revamped website with a fresh and new approach that will allow them to properly communicate with their target audience.

Lissy Abrahams

Lissy Abrahams is a trained family physiotherapist with a family practice called Heath Group. Heath Group contains a group of trained professionals that really care about the outcomes they get from their clients. Lissy has created several online courses to help couples navigate the many changes they will face in relationship including transition, trauma and communication.

The outsourced marketing department of Marketing Eye have continued to provide support to Lissy Abrahams by optimizing and redesigning her website to enhance clients journey and drive traffic to the landing page. The marketing efforts have enabled Lissy Abrahams to create a deeper online presence and attract more online conversations.

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