Marketing Eye Portfolio: Ontime Healthcare - Recruitment | Medical | Professional Services

Ontime Healthcare is a nursing agency in Victoria, providing nurse and home health care professionals to hospitals, aged care, correctional facilities, community and home services. Ontime Healthcare prides itself on training each client as an individual and creating tailor-made plans to meet the needs of the client with a nurse who can provide those solutions. Ontime Healthcare needed a marketing strategy consulting firm to increase brand awareness and improve the customer journey. After developing a customized marketing strategy, Marketing Eye developed several specific marketing projects for Ontime Healthcare, including a website refresh, marketing collateral pieces, digital marketing tactics through social media, and content marketing in the form of company blogs and social content calendars. 

As part of the custom-made marketing strategy, Marketing Eye has developed, designed, and executed monthly EDMs, targeted to various databases. In order to build brand awareness, Marketing Eye updated and redesigned the website to improve the customer's journey and ease the signup process.