Marketing Eye Branding Portfolio

Marketing Eye Branding Portfolio

Not for Profit

Not for Profit (9)

Exodus Hope to Home

Exodus is a non-profit organisation based in New South Wales, dedicated to helping individuals facing hardships such as mental health issues, domestic violence, addiction, homelessness and more. They offer therapy, counselling, shelter and a wide variety of community programs to support those in need. Their mission extends beyond immediate assistance, and they are strong advocates for systemic change to create a brighter and more inclusive future for everyone.

Marketing Eye had the honour to conceptualise and launch an End of Financial Year (EOFY) Campaign for Exodus: ‘Hope to Home’: an initiative aimed at raising funds for the organisation's new headquarters. This project intends to create a safe and welcoming space for the people Exodus helps, as well as their volunteers and team members. Envisioned as Exodus' Promised Land, the new facility will include counselling rooms, staff offices, meeting rooms, a chapel and more. Marketing Eye developed an integrated marketing strategy for Exodus to promote the campaign including email campaigns, webpage content, social media banners, posters and flyers. With their strategic and creative efforts, Marketing Eye aimed to motivate potential donors to support the cause and help turn the vision of Exodus’ Promised Land into a reality.

Exodus Hope to Home 1

Hope at Home Poster

Hope at Home Comp 3

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Exodus

Exodus is a not-for-profit organisation based in New South Wales that offers great support to those individuals who are facing mental health issues, domestic violence, addiction, and other hardships. Through therapy, counselling, offering shelter and community programs, they individuals and advocate for systemic change, fostering a brighter future for those in need.

Marketing Eye had the honour to work with the organisation to develop an integrated marketing campaign for Exodus's Christmas Appeal Donation Fund Campaign. The campaign aims to collect funds from the community to help feed, support and empower those in need the most, encompassing EDMs, postcards, posters, social media posts and website banners, amplifying their outreach and impact.

Exodus Monday Campaign 2

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xmas poster mockup exodus

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exodus computer2

exodus mockup posters

exodus poster latte

xmas postcard exodus mockup

exodus mobile phone mockup

Exodus Monday Campaign



Monday monckup
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Good Shepherd Clinic - Not for Profit

The Good Shepherd Clinic is a healthcare provider, that offers free primary medical care to those uninsured and have limited financial support within Clayton County. Good Shepherd believes in equality surrounding healthcare and assert that no individual should have to go without healthcare services. By providing those in need with universal access to healthcare, Good Shepherd  is making a real difference with the support of generous donations and our volunteers who make our mission possible.


Good Shepherd Logo

Good Shpherd Poster

Good Shepherd Kit

Good Shep EDM 1

Good Shep EDM 2

Good Shep Website 1

Good Shep Website 2
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NQE Conference - Not for Profit

The North Queensland Entrepreneurs Conference is ground-breaking, in that it brings together 18 speakers ranging from the top entrepreneurs in the world, through to Members of Parliament and Mayors of Councils. People that experienced this conference learned valuable information from top entrepreneurs that will improve their businesses or allow them to take the first step to starting a business of their own.

Marketing Eye was engaged by NQE Conference to develop branding and website which created a deeper online presence and exposure through social media channels and EDMs.


NQE Flyer Mockup

NQE CON Website And EDM

NQECon Ipad Small

NQE Screen

NQECON Screen
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Ozanam Industries - Not for Profit

Ozanam Industries is a not-for-profit organization set up by the St Vincent’s de Paul society, which employs hundreds of Australians with disabilities in New South Wales. With significant years of experience in the industry, the company specializes in delivering reliable, high quality, cost-effective and customer-focused services to leading companies, State Government departments and community groups. Ozanam Industries’ range of services include mail house services, show bag assembly, packaging solutions, shrink wrapping and supply industrial grade cleaning cloths from recycled textiles.

With a special place in our hearts for the not-for-profit sector, Marketing Eye has worked closely with Ozanam Industries to provide website and graphic design support that has ensured the unique value of the brand is leveraged and communicated for maximum exposure in the market.


Ozanam 2  Ozanam 3

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Yoga Australia - Not for Profit

Yoga Australia develops, promotes and supports yoga teachers and educates the community on the benefits of practicing yoga.

The outsourced marketing efforts of Marketing eye were a complete marketing, branding and design overhaul, concentrated on communication, awareness, and retention of members. This was executed through a redesign of their website, event marketing and leveraging relationship marketing with health funds and other relative organizations. Also the creation of marketing collateral of brochures, newsletters, FAQs and branded merchandise.


yogaaus flyer 80

yogaaus mag 80




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Nurses Memorial Centre - Not for Profit

Nurses Memorial Centre is a ‘living memorial’ to the heroism and sacrifice of Australian nurses who gave their life or spent years in Japanese prisoner-of-war camps during the Second World War. The major aim of the Centre is the advancement of the health of the community through the provision of education scholarships. 

The Centre offers scholarships to all Australian nurses and midwives with a strong motivation to undertake postgraduate studies, enabling them to gain additional skills and experience that will benefit the broader health and wellbeing of the community. In a nutshell, the Centre endeavours to inspire nurses to lead with resilience, courage and determination.

Marketing Eye worked with the Centre to produce a marketing strategy that aligns its aims with its key messages. Engaging a marketing consultancy firm allowed the Centre to promote their cause by creating engaging email campaigns to spread their key messages and draw attention to their goals.

 nmc 2

 

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Australian Cancer Research Foundation - Research

Founded in 1984 the mission of the Australian Cancer Research Foundation is to outsmart cancer by providing word-class scientists with the equipment they need to improve prevention, diagnosis and treatment of all types of cancer. The donations ACRF receives go to research with the power to outsmart cancer.
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The World Incubator - Not for Profit

The World Incubator is a not-for-profit business incubator based in Wherry House, Charters Towers. Modelled on incubators in the USA, the philosophy of The World Incubator is to develop business ideas and take them to the world, employing local people. 

The World Incubator aims to help local communities in the Charters Towers region grow their and start-up businesses from the idea stage to commercialisation. Each incubator participant has access to mentoring, education, training, development and marketing to help them develop their business ideas and take them to ‘The World’ stage.

Marketing Eye worked with The World Incubator to create a marketing strategy that focuses on a clean look and feel that directly reflects what their brand stands for. Outsourced marketing through Marketing Eye also allowed the not-for-profit to create a modern and easy-to-navigate website that provides an optimal user experience for potential users making it that much easier to contribute to the cause.




World Incubator 2
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