Marketing Eye Branding Portfolio

Marketing Eye Branding Portfolio

Manufacturing

Manufacturing (5)

Watson Agriculture - Agriculture | Machinery

Case Study: Transforming Watson Agriculture's Branding

Client Overview: Watson Agriculture, a family-owned and operated agricultural business with over 40 years of experience, sought to revitalize its brand image, establish a stronger online presence, and generate leads to expand its market reach in Southern New South Wales and Northern Victoria.

Challenge: Despite being a leader in the agricultural industry, Watson Agriculture recognized the need for a modernized brand identity and an effective online platform. The challenge was to enhance their branding, create a new website that reflected their values and offerings, and implement a marketing strategy to generate quality leads.

Watson Agriculture Postcard

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Solution by Marketing Eye:

  1. Brand Strategy and Positioning: Marketing Eye conducted an in-depth analysis of Watson Agriculture's brand, industry positioning, and target audience. A comprehensive brand strategy was developed to highlight the company's multi-generational legacy, commitment to quality, and its role in feeding the world.

  2. Logo and Visual Identity Redesign: A modern and visually appealing logo was designed to align with the revamped brand strategy. The new visual identity reflected the company's heritage while conveying a contemporary and professional image.

  3. Website Development: Marketing Eye developed a user-friendly and responsive website for Watson Agriculture. The website showcased the company's diverse range of products and services, highlighted its market leadership, and incorporated engaging visuals to create an immersive user experience.

  4. Content Marketing and SEO: Engaging and informative content was created to populate the website, providing valuable resources for farmers and potential clients. SEO strategies were implemented to enhance online visibility and attract organic traffic.

  5. Lead Generation Campaigns: Marketing Eye designed and executed targeted lead generation campaigns, utilizing various digital channels such as social media, email marketing, and search engine advertising. The campaigns aimed to capture the attention of farmers, encouraging them to explore Watson Agriculture's offerings and services.

  6. Monitoring and Analytics: A robust analytics system was implemented to track website performance, user engagement, and lead conversion. This data-driven approach allowed Marketing Eye to refine strategies continuously, ensuring maximum effectiveness.


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Watson Website new

Results:

  1. Enhanced Brand Image: The revamped branding and visual identity successfully modernized Watson Agriculture's image, making it more appealing to a wider audience.

  2. User-Friendly Website: The new website became a central hub for information, showcasing Watson Agriculture's offerings and facilitating seamless communication with potential clients.

  3. Increased Online Visibility: SEO strategies contributed to higher search engine rankings, significantly increasing the company's online visibility within the target region.

  4. Lead Generation Success: Targeted marketing campaigns led to a notable increase in qualified leads. The digital presence and strategic marketing efforts resulted in a steady influx of inquiries from farmers and stakeholders.

  5. Positive Stakeholder Feedback: The revitalized brand and online presence received positive feedback from existing stakeholders and attracted interest from new potential clients, reinforcing Watson Agriculture's position as a leader in the industry.

In collaboration with Marketing Eye, Watson Agriculture successfully transformed its brand, established a robust online presence, and achieved tangible results in lead generation. The comprehensive approach, blending creative design, digital marketing strategies, and analytics, positioned Watson Agriculture for continued success in the ever-evolving agricultural landscape.








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Polyfabrics - Plastics Manufacturing

Polyfabrics has been a client of Marketing Eye for a number of years. Commencing our relationship with a marketing workshop, followed by a marketing strategy, Marketing Eye has implemented everything from communications and marketing collateral design and development through to advertising and lead generation campaigns.

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Remco - Manufacturing

Remco Australia manufactures a wide range of swimming pool covers and swimming pool enclosures to meet the highest standards of style and quality. The specialist pool cover team will ensure that you not only get the functionality you need but a stylish aesthetic to suit your pool area and maximize your living spaces. Remco offers a market leading range in colours and materials for automatic pool covers, manual pool covers and thermal pool covers. Marketing Eye worked with Remco to create refreshed brochure collateral and create a new modern website with creative design elements and content to increase sales.

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GP Graders - Agriculture | Technology | Machinery

GP Graders is the leading suppliers of fresh produce grading, sorting and packing machinery. They provide turnkey solutions and a complete range of sorting and grading machinery. Marketing Eye has engaged in a long-standing partnership with GP Graders and provided them with a strong marketing strategy and solution. As part of this relationship, Marketing Eye has provided public relations activities with the creation of media releases sent to a range of key industry publications, resulting in strong brand awareness and new clients. GP Graders have been recipients of numerous industry awards. Marketing Eye provide public relation support by effectively submitting applications for GP Graders awards. The public relations activities undertaken by Marketing Eye has been a key aspect to generating authentic brand exposure for GP Graders.

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Nyalic - Clear Coating | Corrosion Solutions

Marketing Eye was engaged by Nyalic to develop a strategic marketing plan that would help them reach their high growth business goals and objectives. With this being said, Marketing Eye built a 40 page comprehensive 2018/2019 marketing strategy which is a blueprint for the implementation of marketing activities recommended over the following 12-months. Nyalic was very impressed with the presentation and signed Marketing Eye’s standard 12-month marketing retainer.

Over the past 6-months of implementation, Marketing Eye’s graphic design team and web development team has redesigned, developed, and Search Engine Optimization (SEO) a brand new website for Nyalic, but that’s not all. Marketing Eye has created multiple target audience and brand-specific brochures, spec sheets, social media content calendars, targeted email campaigns, and a host of other marketing activities within just 6 months.

Nyalic is a crystal clear polymeric resin coating that provides years of protection against chemical, environmental and ultraviolet corrosion on metals, galvanized, anodized, powder coated and painted surfaces. Essentially, Nyalic protects any metal or painted surface. Nyalic provides protection from acid rain, road salts and chemicals, acids, bleaches, ammonia, chlorine, fertilizers, urea, dry cement, potash, astringent, and other corrosion-causing chemicals.

Nyalic is unique and different from other clear coats in several ways. Nyalic is flexible up to 180 degrees; it is UV resistant; it doesn’t need polishing or buffing, and it will not flake, crack, peel, yellow or lift.

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