Marketing Eye
Manufacturing

Manufacturing (5)

Universal Restraint Systems

Client Overview

Universal Restraint Systems (URS) is an Australian-owned business delivering next-generation cargo securement solutions for the global transport, logistics and heavy haulage industries. At the heart of their innovation is the Bulldog Binder™, a patented load restraint system designed to improve safety, eliminate chain twist and reduce costly downtime. Developed over 2.5 years and tested in some of Australia’s harshest working environments, the Bulldog Binder™ represents a major advancement in cargo safety and operational efficiency.

URS Parts Images

Challenge
As a new brand entering the world’s largest transport and logistics market, URS needed a strategic launch plan tailored to U.S. audiences. With no existing brand footprint in North America and a market saturated with legacy products, the challenge was to introduce a disruptive product from Australia and build awareness, trust and demand among fleet operators, government agencies and distributors.

Strategy and Execution
Marketing Eye was engaged to deliver a full-scale go-to-market strategy for the U.S. launch of URS. Our mission was to showcase the Bulldog Binder™ as a smarter, safer and more efficient alternative to conventional restraint systems, and position URS as a standout Australian innovation.

We began by developing the company’s brand messaging, story and visual identity for the U.S. market. From there, we developed a suite of marketing collateral including press materials, social content, promotional video scripts and email marketing campaigns.

On social media, we rebuilt URS’s channels from the ground up, creating highly targeted LinkedIn and Instagram campaigns to drive awareness and engagement. The U.S. launch was anchored at the Mid-America Trucking Show (MATS), where we supported the company with booth branding, digital assets, post-event nurturing campaigns and PR outreach.

URS Ad

URS EDM

URS Website Port


Results


In just 90 days, URS saw significant market momentum:

400% increase in LinkedIn followers
2,050% increase in LinkedIn impressions
700% increase in profile views
3,200% increase in Instagram video views
1,600% increase in Instagram profile visits
200 leads generated

These results reflect a strong product-market fit and a successful brand introduction to a much larger and more competitive marketplace.


Key Deliverables:


Brand strategy and U.S.-focused messaging
Media outreach and product press releases
Paid and organic digital marketing campaigns
Social content aligned to product innovation and safety
Event support and promotional design for MATS
Email marketing tailored to distributors and government buyers
Post-show lead nurturing and CRM integration support


Outcome


Launching an Australian business in the U.S. is never a small task. With the transport sector more expansive, competitive and closely guarded than Australia, there are always obstacles to overcome, but in the end the product spoke for itself. Marketing Eye worked closely with URS to ensure a go-to-market strategy and marketing plan positioned the startup for success.

The Bulldog Binder™ now stands positioned as a category disruptor, with growing traction across both the U.S. and Canadian markets. This project is proof of how a smart, strategic marketing approach can elevate an Australian innovation to global relevance.

URS Booth Image 1

URS Booth 2
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Polyfabrics - Plastics Manufacturing

Polyfabrics has been a client of Marketing Eye for a number of years. Commencing our relationship with a marketing workshop, followed by a marketing strategy, Marketing Eye has implemented everything from communications and marketing collateral design and development through to advertising and lead generation campaigns.

polyfabrics web

polyfabrics booklet
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Remco - Manufacturing

Remco Australia manufactures a wide range of swimming pool covers and swimming pool enclosures to meet the highest standards of style and quality. The specialist pool cover team will ensure that you not only get the functionality you need but a stylish aesthetic to suit your pool area and maximize your living spaces. Remco offers a market leading range in colours and materials for automatic pool covers, manual pool covers and thermal pool covers. Marketing Eye worked with Remco to create refreshed brochure collateral and create a new modern website with creative design elements and content to increase sales.

Remco 1


Remco 2


Remco 3
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GP Graders - Agriculture | Technology | Machinery

GP Graders is the leading suppliers of fresh produce grading, sorting and packing machinery. They provide turnkey solutions and a complete range of sorting and grading machinery. Marketing Eye has engaged in a long-standing partnership with GP Graders and provided them with a strong marketing strategy and solution. As part of this relationship, Marketing Eye has provided public relations activities with the creation of media releases sent to a range of key industry publications, resulting in strong brand awareness and new clients. GP Graders have been recipients of numerous industry awards. Marketing Eye provide public relation support by effectively submitting applications for GP Graders awards. The public relations activities undertaken by Marketing Eye has been a key aspect to generating authentic brand exposure for GP Graders.

Gp Graders 2

gp graders flyer

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gp graders flyer2

gp graders edm
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Nyalic - Clear Coating | Corrosion Solutions

Marketing Eye was engaged by Nyalic to develop a strategic marketing plan that would help them reach their high growth business goals and objectives. With this being said, Marketing Eye built a 40 page comprehensive 2018/2019 marketing strategy which is a blueprint for the implementation of marketing activities recommended over the following 12-months. Nyalic was very impressed with the presentation and signed Marketing Eye’s standard 12-month marketing retainer.

Over the past 6-months of implementation, Marketing Eye’s graphic design team and web development team has redesigned, developed, and Search Engine Optimization (SEO) a brand new website for Nyalic, but that’s not all. Marketing Eye has created multiple target audience and brand-specific brochures, spec sheets, social media content calendars, targeted email campaigns, and a host of other marketing activities within just 6 months.

Nyalic is a crystal clear polymeric resin coating that provides years of protection against chemical, environmental and ultraviolet corrosion on metals, galvanized, anodized, powder coated and painted surfaces. Essentially, Nyalic protects any metal or painted surface. Nyalic provides protection from acid rain, road salts and chemicals, acids, bleaches, ammonia, chlorine, fertilizers, urea, dry cement, potash, astringent, and other corrosion-causing chemicals.

Nyalic is unique and different from other clear coats in several ways. Nyalic is flexible up to 180 degrees; it is UV resistant; it doesn’t need polishing or buffing, and it will not flake, crack, peel, yellow or lift.

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Nyalic 3

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