Marketing Eye Branding Portfolio

Marketing Eye Branding Portfolio

Health and Pharmaceutical

Health and Pharmaceutical (27)

CHS Healthcare - Healthcare Services

CHS Healthcare designs, supplies and installs patient lifting and healthcare equipment Australia-wide. Their solutions are important for a range of industries including hospitals, aged care, education, community, supported accommodation and residential living. Marketing Eye redesigned the CHS Healthcare website, which incorporated new industry-specific pages, case studies and testimonials. They also needed help with creating brand awareness, so Marketing Eye developed new content and marketing mediums to present CHS Healthcare’s information. The creation of print marketing materials such as product leaflets contributed to the branding story. In addition to this we engaged in public relation activity, as part of our brand awareness focus.

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CHS Healthcare


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CHS Healthcare4
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DVTlite - Medical Device

Midwest Medical Enterprises is a medical device company that focuses on offering mechanical prophylaxis for Deep Vein Thrombosis (DVT) prevention. DVTlite is the division of Midwest Medical dedicated to offsetting the devastatingly grim statistics of DVT and Pulmonary Embolism (PE) in the US through effective, mobile solutions. They remain committed to directly combating the effects of DVT at multiple levels in the healthcare industry. Marketing Eye engaged DVTlite to create completely new brand refresh with a modern logo and collateral to better promote their innovative medical supply products for DVT.

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Agestrong Physio - Medical Services

Committed to care and compassion, Agestrong Physio needed a partner that could implement a new tone of voice and marketing strategy that matched their brand ideology. The outsourced marketing department at Marketing Eye used their creative expertise to, design a new brand logo and transform their website. The tailor-made marketing efforts of Marketing Eye matched their services of delivering tailor-made physiotherapy to aged care and residential care patients.
To achieve these strategies, we needed to determine and align their core values with the digital strategy. We developed brand guidelines that included the creation of their logo to represent the brand's voice and personality. By understanding the consumer and brand profile a user-friendly website was developed with SEO and content strategies.

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age strong web 80
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H.W. Woods - Pharmaceutical Marketing

H.W. Woods has been assisting Australians with sleeplessness for over 80 years. Primarily focusing on pharmaceutical sleeping aids for insomniacs.  Marketing Eye helped deliver a design strategy by providing artwork for brand awareness campaigns which promoted the availability of assistance for sleep aid products. Some of the print assets developed included posters, flyers, digital and static advertising. As part of the design process, we had to ensure and comply with marketing regulations for the pharmaceutical industry.

As part of a brand awareness strategy, we created, organised and implemented advertising and public relation efforts of H.W.Woods’ products in industry relevant magazines.



HWW Ads 80
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Active Medical Supplies - Medical Supplies

Active Medical Supplies is the most successful medical supplies company in Queensland to the aged care and acute care sectors. Having built their reputation over decades of providing quality products manufactured in Australia and overseas, Active Medical Supplies has catapulted its business through innovation and customer care. Marketing Eye was originally employed to provide a comprehensive marketing audit. After this was successful completed, Marketing Eye was engaged to be the outsourced marketing department for the company developing a marketing strategy and implementing it over a period of time. Marketing Eye's engagement includes development of multiple websites, email marketing, branding, brand names, advertising, vehicle signage wraps, product branding, development of apps, rebranding Active Medical Supplies, promotional products, lead generation campaigns and more. In addition to this, Marketing Eye has been employed to name other companies for the group, develop multiple websites and the development of a magazine.

AM StationerySet 80

AM EDM 80

AM Website 80
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Matrix Surgical - Medical Supplies

Matrix Surgical is a surgical and medical equipment supply company based in Melbourne with over 20 years of industry experience. They ensure that quality and price are at the forefront of their mission. The marketing initiatives undertaken by the outsourced marketing team at Marketing Eye were to create meaningful content that will engage users and create conversations, via their social media platforms. Through the creation of marketing collateral, Matrix Surgical could showcase their equipment at networking events and tradeshows in addition to the creation of EDMs. Whilst refreshing the brand through the design of a new logo and website to represent the new image.

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matrix web 80
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Access Rehabilitation Equipment - Medical Supplies

Access Rehabilitation Equipment is a well established Australian business based in Victoria, supplying quality rehabilitation equipment for aged care and disabled persons, for over 20 years. Marketing Eye, helped by developing brand awareness with the design of a new logo and print materials, such as business cards, catalogues, and magazine advertising.

The brand awareness strategy was developed because it was quite aware that even though Access Rehabilitation Equipment is a long-standing organization, they were lacking the awareness. We engaged in SEO and content strategies to enhance their website traffic and visibility. As part of further development of awareness, the creation of print content with the new branding designed informed clients of their services and acted as a guide to products and prices.

Access rehab brochure


Access rehab DLr


Access rehab flyer
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Esq - Healthcare Marketing

ESQ Clinic is a plastic surgery and skin clinic specializing in male services, but also providing services to females. Their branding conveys luxury and style and at the heart of their brand they are committed to guiding and tailoring treatments to ensure that people can look and feel their best.  Marketing Eye has created social media campaigns relevant to the audience and to build brand awareness in such a popular industry. Through the use of social media ads and campaigns that we created, ESQ Clinic have expanded their demographics and client base. Marketing Eye also developed and delivered direct mail campaigns and created other marketing collateral pieces that tied into the brands aesthetic.

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