3 Point Capital
Operating within the ultra-competitive financial services industry, 3Point Capital were looking to differentiate themselves from other competitors with a rebranding campaign. To help them achieve this objective, they engaged Marketing Eye as their fully outsourced marketing department. A thorough discovery process familiarized the Marketing Eye team with 3Point Capital’s business, brand identity and brand personality.
The rebranding campaign commenced with the launch of a newly designed website which offers users a more fulfilling experience and fell in line with the 3Point Capital’s new marketing tactics. Logos and other marketing collateral were redesigned, reinforcing the new identity of the brand. A range of other tactics were actioned as a part of an integrated campaign, including regular EDM’s and a rebranded email signature.
![3 Point Website](/images/portfolio2/3_Point_Website.jpg)
![3 Point EDM](/images/portfolio2/3_Point_EDM.jpg)
![3 Point Brochure](/images/portfolio2/3_Point_Brochure.jpg)
![3 Point Billboard](/images/portfolio2/3_Point_Billboard.jpg)