Homestone is a leading importer, retailer and wholesaler of high-quality natural stone products. Specialising in the supply of the highest quality materials and products sourced from Australia and the world, Homestones clients include developers, architects, interior designers, pool builders and the public.

Marketing Eye was engaged by Homestone to design and develop their new website. This website provided Homestone with a successful digital presence in which customers are able to view their products and services online. The website helped to further generate brand awareness and develop itself as a strong leader in the industry. Furthermore, we developed business cards to increase buyer acquisition.

SmartPM (formerly Construx Solutions) is a real-time automated analytics platform that translates construction schedule data into objective reliable, and concise visuals all stakeholders can understand and utilize proactively to address critical project risk issues. Automation allows for on-demand answer so better decision can be made and the project can move forward. Marketing Eye developed a marketing strategy for Construx to redesign several logos from their main brand and software solutions to increase brand awareness and consistency. Marketing Eye developed EDM campaigns, marketing collateral, and branding services to support the new branding position of Construx. The new branding reflected their modern processes and tactics to construction automation, an industry where innovation matters. 

Logistix Contractors his a premiere Logistics and Supply Chain firms in the greater Atlanta area. Logistix Contractors creative ways to help retailers, manufacturers and eCommerce companies get their products where they need to be seamlessly, efficiently and easily. Marketing Eye helped Logistix Contractors create a new website for the new business expansion of their supply chain business.

Case Study: Enhancing Branding, Collateral, Website, and SEO for Abbott Storage Systems

Client: Abbott Storage Systems

Company Profile: Abbott Storage Systems is a reputable provider of storage solutions based in Australia. With a wide range of products and services, including pallet racking, shelving systems, and warehouse design, Abbott Storage Systems has established itself as a trusted partner for businesses seeking efficient storage and logistics solutions. The company prides itself on delivering high-quality products, exceptional customer service, and innovative storage solutions tailored to clients' specific needs.

Challenge: Branding and Collateral Limitations Abbott Storage Systems faced several challenges related to its branding, collateral materials, website, and search engine optimization (SEO). The company's existing brand identity lacked consistency and failed to effectively convey its expertise and commitment to customer satisfaction. The collateral materials, including brochures and sales presentations, were outdated, unappealing, and did not reflect the company's full range of products and services. Furthermore, Abbott Storage Systems' website had an outdated design, lacked user-friendly features, and had poor search engine visibility, resulting in a limited online presence and missed business opportunities.

Solution: Marketing Eye's Strategic Approach Marketing Eye, a leading marketing consultancy firm, was engaged by Abbott Storage Systems to address the branding, collateral, website, and SEO challenges. The team at Marketing Eye implemented a comprehensive and strategic approach to deliver an effective solution.

Branding Strategy: Marketing Eye conducted a thorough analysis of Abbott Storage Systems' target market, competitors, and brand positioning. Using these insights, they developed a robust branding strategy that aligned with the company's values, vision, and business objectives. The strategy encompassed refining the brand messaging, creating a cohesive visual identity, and establishing brand guidelines to ensure consistency across all marketing materials.

Collateral Development: To enhance Abbott Storage Systems' collateral materials, Marketing Eye created compelling assets that effectively showcased the company's wide range of storage solutions. This involved redesigning brochures, sales presentations, and other marketing collateral with a modern and visually appealing layout. The content was revised to highlight the company's expertise, product quality, and value proposition. The improved collateral materials accurately represented Abbott Storage Systems' capabilities and positioned the company as a leader in the storage industry.

Website Redesign and SEO: Recognizing the importance of a well-designed and search engine optimized website, Marketing Eye revamped Abbott Storage Systems' website to improve its aesthetics, functionality, and user experience. The new website featured a modern design, intuitive navigation, and clear calls-to-action to encourage user engagement and lead generation. In addition, Marketing Eye implemented SEO strategies to enhance the website's visibility on search engines, improving its rankings and driving organic traffic to the site.

Results: Successful Brand Transformation, Improved Collateral, Website, and SEO Through Marketing Eye's strategic approach, Abbott Storage Systems achieved significant improvements in its branding, collateral materials, website, and SEO. The company experienced the following outcomes:

Enhanced Brand Identity: Abbott Storage Systems' revitalized brand identity effectively conveyed its expertise, quality, and commitment to customer satisfaction. The cohesive visual identity and refined brand messaging created a strong and consistent brand image, contributing to increased brand recognition and differentiation in the market.

Improved Collateral Effectiveness: The redesigned collateral materials accurately showcased Abbott Storage Systems' comprehensive range of storage solutions. The updated brochures, sales presentations, and other marketing collateral effectively communicated the company's capabilities, product features, and benefits, enabling more impactful sales conversations and improved customer engagement.

Website Redesign and User Experience: The revamped website provided an enhanced user experience, featuring a modern design, intuitive navigation, and improved functionality. Visitors to the website could easily find relevant information, explore different