Marketing Eye Portfolio: Auscontact - Contact Center - Technology - Software

Case Study: Auscontact Driving the Industry

Client: Auscontact

Company Profile: Auscontact is a leading association dedicated to improving contact centers and customer experience in Australia. The organization serves as a platform for professionals in the industry to connect, share best practices, and access resources that enhance their knowledge and skills. Auscontact focuses on driving excellence, innovation, and continuous improvement in the contact center industry, ultimately delivering better customer service outcomes.

Challenge: Branding, Website, Collateral, and Magazine Limitations Auscontact faced several challenges related to its branding, website, collateral materials, and the development of its contact center magazine. The organization's brand identity lacked consistency and failed to effectively convey its mission, value proposition, and expertise in the industry. The existing website had an outdated design, limited functionality, and did not provide a seamless user experience for visitors. The collateral materials, including brochures and marketing materials, were inconsistent and did not effectively communicate the benefits of being a member of Auscontact. Additionally, Auscontact needed assistance in creating and developing its contact center magazine, which required expertise in content creation, design, and distribution.

Solution: Marketing Eye's Strategic Approach To address the branding, website, collateral, and magazine challenges, Auscontact partnered with Marketing Eye, a renowned marketing consultancy firm. Marketing Eye devised a strategic approach to deliver an effective solution.

Branding Strategy: Marketing Eye conducted thorough research to gain insights into Auscontact's target market, competitors, and industry trends. Based on this research, they developed a comprehensive branding strategy that aligned with the organization's mission and goals. The strategy encompassed refining the brand messaging, creating a consistent and visually appealing brand identity, and establishing brand guidelines to ensure consistency across all marketing materials.

Website Redesign and User Experience: Recognizing the importance of a visually appealing and user-friendly website, Marketing Eye redesigned Auscontact's website. The new design featured a modern and intuitive layout that showcased the organization's mission, value proposition, and resources. The website was optimized to provide a seamless user experience, with clear navigation, engaging content, and interactive features that enhanced member engagement. The improved website aimed to attract and retain members, providing them with valuable industry insights and resources.

Collateral Development: Marketing Eye developed impactful collateral materials that effectively communicated the benefits of being a member of Auscontact. This included redesigning brochures and marketing materials with a visually appealing layout and compelling content that highlighted the organization's offerings, such as networking events, professional development programs, and industry resources. The collateral materials were aligned with the updated brand identity, reflecting professionalism, industry expertise, and the value of membership.

Magazine Development: Marketing Eye and Insomnia assisted Auscontact in developing its contact center magazine. This involved collaborating with Auscontact to define the magazine's content strategy, creating engaging and informative articles, designing an aesthetically pleasing layout, and managing the distribution process. The magazine aimed to provide industry professionals with valuable insights, thought leadership, and best practices to enhance their contact center operations.

Enhanced Brand Identity: Auscontact's revitalized brand identity effectively communicated its mission, expertise, and commitment to driving excellence in the contact center industry. The consistent brand messaging, visually appealing brand identity, and adherence to brand guidelines created a strong and recognizable brand image, positioning Auscontact as a leading authority in the industry.

Website Redesign and User Experience: The revamped website provided an enhanced user experience, featuring a modern design, improved functionality