Associations Portfolio

Associations (5)

Angus Australia

Case Study: Angus Australia – Elevating a Global Forum in Just 10 Weeks

Client: Angus Australia
Event: 2025 Neogen World Angus Forum
Partner Agency: Marketing Eye (with Robotic Marketer® platform)
Challenge: 10 weeks out, only 253 attendees were registered for a global event with over 1,500 expected participants.

Challenge

With just 10 weeks to go and minimal promotional groundwork in place, Angus Australia faced a high-stakes marketing challenge: dramatically boost registration, deliver a cohesive brand experience, and execute a world-class campaign—without a large internal team or pre-existing materials.

WAF Guide

WAF Website

WAF Signage Mockup

Solution

Marketing Eye rapidly mobilized to lead brand design and strategic marketing efforts. Using Robotic Marketer®, the team:

Developed complete strategies for multiple event components
Created tailored creative assets, including digital ads and 16-page event programs
Designed and deployed email campaigns with open rates peaking at 71%
Launched PR and advertising efforts that resulted in 50 media placements
Produced signage, on-site materials, and a consistent brand presence across all touchpoints

Despite no prior handover and a lean internal team, Marketing Eye ensured creative was always on-brand, on time, and on point.

Results

Attendance skyrocketed to over 4,000 across the Zoetis AngusEXPO, gala dinner, and tours
Email campaigns averaged 55% open rates and 28% click-through rates
The event achieved national TV coverage and significant global reach
All major events, including the gala and tours, were sold out in advance

Conclusion

Through expert creative execution and agile marketing strategy, Marketing Eye helped Angus Australia transform a high-pressure situation into a global success—delivering record attendance, flawless branding, and lasting impact.

WAF Pole

WAF Name Tag

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13 Jun

Australian Institute of Geoscientists (AIG)

At Marketing Eye, we take pride in our collaboration with the Australian Institute of Geoscientists (AIG), a leading professional body representing geoscientists across Australia. Our partnership with AIG has been focused on enhancing their brand presence, communication, and engagement with their members.

We have been managing AIG's newsletters and Electronic Direct Mail (EDM) campaigns, keeping their members informed on the latest industry developments, events, and updates. By delivering consistent, high-quality content, we help AIG maintain strong engagement with their community. Our strategic approach ensures that every communication is not only informative but also encourages member interaction and involvement.

Our work with AIG showcases Marketing Eye’s expertise in delivering tailored solutions for professional organizations. Through a combination of creative design, strategic content, and effective digital marketing, we continue to support AIG in their mission to empower geoscientists across Australia.

AIG 2

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12 Jun

Australian College of Critical Care Nurses | ACCCN

Marketing Eye has been honored to collaborate with the Australian College of Critical Care Nurses (ACCCN), a leading organization dedicated to advancing the practice of critical care nursing in Australia. Our work with ACCCN focuses on strengthening their brand identity and enhancing communication with their members and broader community.

Logo Design – A Modern Identity for Critical Care

ACCCN engaged Marketing Eye to create a fresh, contemporary logo that reflects the professionalism and dedication of critical care nurses. Our design balances modern aesthetics with the core values of care, excellence, and leadership, ensuring that ACCCN’s new visual identity resonates with healthcare professionals across the country. This revitalized logo now represents ACCCN’s commitment to supporting nurses at the forefront of patient care.

Social Media Posts – Building an Engaged Online Community

In today’s digital age, a strong social media presence is crucial for member engagement. Marketing Eye developed a series of strategic social media posts for ACCCN, tailored to amplify their message, highlight key events, and foster a sense of community among critical care professionals. Our posts are designed to engage audiences, increase visibility, and build a stronger connection between ACCCN and its members.

Newsletters and EDMs – Informative and Impactful Communication

Marketing Eye has also been responsible for designing ACCCN’s newsletters and Electronic Direct Mail (EDM) campaigns. Through visually appealing designs and concise, impactful content, we ensure ACCCN’s communications are engaging, informative, and reflective of their position as a leader in the critical care nursing space. These communications keep members updated on important developments, industry insights, and educational opportunities.

Tailored Solutions for Critical Care Professionals

Our collaboration with ACCCN showcases Marketing Eye’s ability to deliver customized marketing solutions for healthcare organizations. From brand identity to digital communications, we help ACCCN maintain their standing as an essential resource for critical care nurses across Australia.

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18 Sep

Auscontact - Contact Center - Technology - Software

Case Study: Auscontact Driving the Industry

Client: Auscontact

Company Profile: Auscontact is a leading association dedicated to improving contact centers and customer experience in Australia. The organization serves as a platform for professionals in the industry to connect, share best practices, and access resources that enhance their knowledge and skills. Auscontact focuses on driving excellence, innovation, and continuous improvement in the contact center industry, ultimately delivering better customer service outcomes.

Challenge: Branding, Website, Collateral, and Magazine Limitations Auscontact faced several challenges related to its branding, website, collateral materials, and the development of its contact center magazine. The organization's brand identity lacked consistency and failed to effectively convey its mission, value proposition, and expertise in the industry. The existing website had an outdated design, limited functionality, and did not provide a seamless user experience for visitors. The collateral materials, including brochures and marketing materials, were inconsistent and did not effectively communicate the benefits of being a member of Auscontact. Additionally, Auscontact needed assistance in creating and developing its contact center magazine, which required expertise in content creation, design, and distribution.

Solution: Marketing Eye's Strategic Approach To address the branding, website, collateral, and magazine challenges, Auscontact partnered with Marketing Eye, a renowned marketing consultancy firm. Marketing Eye devised a strategic approach to deliver an effective solution.

Branding Strategy: Marketing Eye conducted thorough research to gain insights into Auscontact's target market, competitors, and industry trends. Based on this research, they developed a comprehensive branding strategy that aligned with the organization's mission and goals. The strategy encompassed refining the brand messaging, creating a consistent and visually appealing brand identity, and establishing brand guidelines to ensure consistency across all marketing materials.

Website Redesign and User Experience: Recognizing the importance of a visually appealing and user-friendly website, Marketing Eye redesigned Auscontact's website. The new design featured a modern and intuitive layout that showcased the organization's mission, value proposition, and resources. The website was optimized to provide a seamless user experience, with clear navigation, engaging content, and interactive features that enhanced member engagement. The improved website aimed to attract and retain members, providing them with valuable industry insights and resources.

Collateral Development: Marketing Eye developed impactful collateral materials that effectively communicated the benefits of being a member of Auscontact. This included redesigning brochures and marketing materials with a visually appealing layout and compelling content that highlighted the organization's offerings, such as networking events, professional development programs, and industry resources. The collateral materials were aligned with the updated brand identity, reflecting professionalism, industry expertise, and the value of membership.

Magazine Development: Marketing Eye and Insomnia assisted Auscontact in developing its contact center magazine. This involved collaborating with Auscontact to define the magazine's content strategy, creating engaging and informative articles, designing an aesthetically pleasing layout, and managing the distribution process. The magazine aimed to provide industry professionals with valuable insights, thought leadership, and best practices to enhance their contact center operations.

Results: Successful Brand Transformation, Improved Website, Collateral, and Magazine Through Marketing Eye's strategic approach, Auscontact achieved significant improvements in its branding, website, collateral materials, and contact center magazine. The organization experienced the following outcomes:

Enhanced Brand Identity: Auscontact's revitalized brand identity effectively communicated its mission, expertise, and commitment to driving excellence in the contact center industry. The consistent brand messaging, visually appealing brand identity, and adherence to brand guidelines created a strong and recognizable brand image, positioning Auscontact as a leading authority in the industry.

Website Redesign and User Experience: The revamped website provided an enhanced user experience, featuring a modern design, improved functionality

Auscontact Mag 2024 1

Auscontact Campaign poster copy

Auscontact EDM copy

Auscontact Flyer

Auscontact Postcard copy

Auscontact presentation copy

Auscontact social media copy

Auscontact Billboard

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11 Mar

IAMC - Networking Association

IAMC is the leading industrial and manufacturing real estate trade association, offering dynamic professional development, networking opportunities and endless resources for its members in the U.S. and abroad. If you manage manufacturing and distribution properties, you need to know about IAMC. Marketing Eye has worked with IAMC to create a new brand strategy that includes logo design, brochure design, website design, email campaigns and social advertising. The increases brand awareness has allowed IAMC to gain more members and increase brand engagement.

Most recently, Marketing Eye has developed organic and sponsored lead generation strategies to increase brand awareness and generate new memberships. Our marketing strategy and services has positioned IAMC as the leading membership for executives in the industrial real estate sector.

IAMC Business Card Updated