Marketing Eye Portfolio: Arista Consulting Group - Consulting

Arista Consulting Group creates custom benefits solutions designed to increase retention, accelerate recruitment, and reduce costs. Arista's retirement and benefits solutions meet the needs of AEC firms and school systems across the country, providing a dynamic, dependable, and simplified benefits solution for the workforce in these industries. At Arista, they believe in the power of financial security and what it can do for the productivity and profitability of an organization. Arista needed a marketing partner to provide marketing support through brand messaging, brand positioning, marketing collateral, and EDM campaigns. 

Marketing Eye began by focusing on several brochures and other marketing collateral pieces before developing strategic EDM campaigns, focusing on generating sales and brand awareness. Because Arista works within the AEC and K-12 school spaces, Marketing Eye worked to provide a deeper focus and more specific keys to the brand messaging. Our team has worked to develop a stronger brand for Arista to develop better customer relationships and more conversions in the future. With our marketing consultancy services, Arista had an opportunity to generate more specific, targeted brand messaging, allowing them to provides services with a professional and modern tone.