Everyone needs a marketing eye

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As the saying goes, Marketing Eye does in fact, “eat it’s own dog food”. We are always reluctant to listen to marketing firms spruiking their credentials in social media when in fact they have little or no following and they don’t come up on searches that are pertinent to their keywords.

So, as any marketing company would do, we segmented a market, and did an analysis and as you can see, we are in fact an industry leader in every aspect of social media engagement in the marketing industry.

Website analytics of top competitors of Marketing Eye

Encapsulating the essence of what it is that is going to define your business in 2017, and take it to the next level is on every company’s agenda.

There is no one way that will accelerate your business growth, but there are certainly ways in which you can integrate various marketing practices and create discipline within your marketing and sales teams, to create better results.

Marketing Eye in Atlanta is solely focused on delivering better outcomes for companies looking to catapult their growth in 2017. As a business, we have invested heavily in technology, and built proprietary solutions to give your clients the competitive edge they need.

More so than ever, companies need to be watching the market, while forging their own pathway.

1. Budget: This is hard for most companies particularly if you never have allocated a proper marketing budget before. What size budget you allocate needs to be well thought through and there are many rules of thumb, depending on what industry sector you work in. At the end of the day, you have to establish what is affordable for your business, and what you are willing to invest in growth.
    
2. Personalization: People want information that pertains to them individually. That means using their names, understanding their journey online and offline and working out ways that you can improve their customer (or client) experience through capturing better data and greater interaction in a way that isn’t intrusive.
    
3. Technology: The rise of data scientists and marketing technology experts has been fast and furious. The reason being is that technology now drives marketing outcomes, and is not merely a platform to help us work more efficiently. The basics; customer relationship management, e-marketing, marketing automation, analytics and so forth provide us with an ability to capture information on our customer and deliver what they want, when they want.
    
4. Know your competitors through APPs and accelerate your own presence too: There are many APPs that are a must-have for any entrepreneur or marketer. They include: Stats (only found on IOS) , Google Analytics, Alexa, Iconosquare, seo.com, unfollowerstats, socialstatus, quintly, followme, rivaliq, scoreboardsocial and simplymeasured.com.
    
5. Regular, consistent and relevant marketing that is content driven, but also has call to actions and creates a direct response from your target audience. Content needs to be keyword rich, forward thinking, insightful and something new and innovative.

Marketing Eye has embarked on a heavy investment in improving our service to our clients. That means more training for employees and a better understanding of client target audiences to produce better results.

We are currently building robots to write strategies and build competitor analyses for our clients which will be launched mid-year.

Now is the time to start thinking about what your marketing strategy will be in 2017. Don’t wait until the last minute, and instead, hit the road running in 2017. We certainly will be.

Contact us Today

2015 Marketing Strategy Development 

Are you interested in learning new insights that will help you reach your goals while navigating marketing’s ever-changing environment?

Marketing Eye workshops and webinars is a learning system tailored to your unique needs to position you for success.

While the holiday season is a busy period for small to medium-sized business owners, it is important to set aside time to plan your marketing strategy for the year ahead. If you have not created your marketing strategy for 2015, you are already behind the ball! As you plan for 2015, make a New Year’s resolution to focus on building a better strategy for your business - one that puts your customers first and allows your business to reach the next level.

Marketing Eye is an full-service marketing consulting agency. 

Companies come to Marketing Eye with specific marketing problems. These issues mainly consist of:

• They have no marketing resources in-house
• They have been heavily reliant on outbound sales calls
• They have websites and marketing materials that are out-of-date
• They have no real analytics around marketing investment and results
• They have achieved a certain stage in their busineses, but want a 'Marketing Eye' to help them grow to the next

At Marketing Eye Atlanta, we are in business to help grow your business. Our sweet sopt is working with small to medium sized businesses. Marketing Eye invests heavily in research and development to equip our marketing team with the right set of skills and knowledge. We help innovative B2B businesses navigate, change, increase forward-thinking marketing techniques, and catapult business outcomes through strategic measurable results orientated marketing campaigns.

Our marketing team is talented. They spend their days and nights thinking about how they can better serve our clients, connect with their customers and deliver upon business goals. 

Marketing Eye's new breed of marketers are lateral thinking, and innovators who know what "game-changer" means. They work for one of the most innovative marketing companies on the planet and are very proud to tell you all about it. This same enthusiasm and passion translates into thier client work. At Marketing Eye, we don't have budgets to meet, nor do we ever try and up-sell our clients – instead we focus on what is best for our client by using technology and creativity to turn small brands into big brands. 

Our services include:

• Outsourced Marketing Department; fixed fee $2,500 per month
• Marketing Workshops
• Development of Marketing Strategies 
• Inside Sales Model Development
• Marketing Automation
• Public Relations
• Graphic Design 
• Branding
• Online Marketing
• Website Development
• Search Engine Optimization
• Content Marketing
• Lead Generation
• Direct Marketing
• Advertising
• Investor Relations
• Event Branding

Marketing Eye has proprietary technology that ensures that we work harder, faster and smarter than our competitors.

If you are looking for a "Marketing Eye" - then give us a call or contact us online. We look forward to hearing from you! 

Our Mission

Our mission is to provide the highest quality publication in both design and innovation, while delivering quality content from industry professionals with engaging writing styles. Marketing Eye Magazine strives to provide entrepreneurs and C-level SMB members with thought leadership on marketing’s most complex problems. We want your business to grow, just as you do.

About Us

Marketing Eye Magazine is an industry leading marketing source for businesses of all sizes, which are focused on rapid and sustainable growth. Released quarterly, Marketing Eye Magazine expands worldwide and reaches 100,000 readers. The publication has a strong foothold in the United States and Australia, and has high interest within all market sectors of SMB executives.

Marketing Eye Magazine is focused on consistently expanding the reach of substantial marketing ideas and information, while maintaining the highest level of design and innovation. We highlight our experience and showcase our clients – aimed at business executives and marketers in the US and Australia.

The magazine provides readers with insight into the constantly evolving marketplace, driving innovation and new ideas while many others remain stagnant and afraid of change.

Marketing Eye Magazine gives a business approach to emerging marketing trends, providing tips and tricks with a personal touch. Several sections are dedicated to entrepreneurs, business leaders, technology and the future of marketing – all which are written, designed, and compiled in-house.

Marketing Eye Magazine is a leading choice for industry leading companies and marketers throughout the US and Australia, and our continued growth in readership strengthens the position of the magazine in the competitive marketplace.

Our Focus

Thought Leadership is at the center of all editorial content in Marketing Eye Magazine. To achieve this we maintain five core elements:

Innovation, creativity, design, technology, rapid growth

Features

Company Culture
Jumpstart Growth Using Analytics
Unleashing Your Creativity in Business
Top 10 Travel Destinations for Entrepreneurs
How to Be an Office Superstar
Marketing Automation: Is it Really for You
Growing Your Business 50 percent in 2014
100 Awesome Entrepreneurs
10 Billionaires to Watch

	February	May	August	November
Ad Deadline	January 28, 2016	March 30, 2016	June 15, 2016	September 15, 2016
Material Due	January 30, 2016	April 2, 2016	June 20, 2016	September 20, 2016
Advertising	Member (client) Rate: $1,200 per page*		Non-member Rate: $1,900 per page*

*Advertisers receive complementary Marketing Eye white paper

Influencing Company Growth

Marketing Eye Magazine understands the importance of continuous and sustainable growth, which can be achieved by tactical marketing and creative content. Our publication contains interviews and articles focused on our current and past clients, helping them reach an even greater client base.

Marketing Eye Magazine helps start the conversation with your audience by creating engaging content aimed at influencing company growth. We work to deliver your message in print and online, helping you leverage your goals to:

• Drive key messages
• Connect with growing audience
• Deepen engagement

Advertise with Us

Marketing Eye Magazine focuses entirely on current marketing trends, giving insight to solving complex marketing problems, while creating engaging content. Currently, there are many sources for marketing information that are very accessible. Our publication gives any advertiser the opportunity to professionally engage with our ever-expanding audience of key decision makers and marketing innovators around the world.

• Expand your reach
• Drive sales and traffic
• Increase communication with key decision makers

Portfolio section represents Marketing Eye’s current and past clients and the designs we delivered to them.

For our clients, we compile a design portfolio consisting of web, marketing and sales collateral, business cards, brochures and many others. For an additional cost, we can also showcase our clients through a full-page ad or complete editorial.

Engaging Editorials

Marketing Eye Magazine’s editorials are directed at entrepreneurs, marketers, key decision makers and industry leaders. We are marketers, creating leading content and design, with writing as a strong suit. We cover all aspects of business and industry:

• Groundbreaking marketing techniques
• Industry leaders and innovators
• People
• Technology
• Business
• World travel
• Success
• Logistics
• Company culture
• Finance and investing
• Sales
• Energy
• Retail

Bottom line: anyone who opens Marketing Eye Magazine will find engaging content and design.

Print Programs

Quarterly Print: Our print edition is released quarterly, consistently expanding in content and readership. We compile a complete design portfolio showcasing our existing clients. Each issue reaches more than 60,000 readers worldwide.

Editorial: Our writers cover an ever-expanding amount of topics. We accept submissions that are well written, engaging and focused on thought leadership directed toward SMBs and entrepreneurs.

Online Magazine: Marketing Eye Magazine is an online news medium sharing information relating to entrepreneurs and marketers. Our online content is consistently updated with new stories and blogs.

We also offer an online edition of the magazine, meaning you can read it anywhere, from any device. Our online following gives all contributors the opportunity to reach an even larger audience of industry leaders and potential customers.

Frequency: 4 Issues per year

Audience

• CEO
• COO
• Marketing Director
• Chairman
• Management
• General Manager
• Marketing Manager
• Social Media

Influence

• Readership
• Ratebase
• Circulation – 60,000
• Top Markets
• Median Age
• Gender
• Demographics
• Number of print readers

Online Statistics:

• Average monthly page views
• Monthly unique visitors
• Median age
• Engagement (avg. time per visit)
• Bounce Rate
• Social Media Followers
• Time spent on site

Advertising

Formats

Marketing Eye Magazine uses a Macintosh OS X platform. All materials must be submitted in PDF or InDesign format.

Image Resolution

Photographic images should be prepared at a resolution of 300dpi at full size.

Font Types/Specs

All fonts must be PostScript Type 1

If sending a PDF, all fonts must be embedded into the PDF

Logos

We recommend every logo to be sent in illustrator eps format or bit-mapped to at least 300dpi

Terms and Conditions

The following are certain terms and conditions governing advertising published in Marketing Eye Magazine (the “Magazine”). Submission of insertion order for placement of advertising in the Magazine constitutes acceptance of the following terms and conditions. no terms or conditions in any insertion orders, instructions or documents other than this will be binding on Publishing (“Publisher”) unless Publisher agrees to such terms and conditions in writing.

1. Agency Commission and Payment

Submission of insertion order by advertising agency on behalf of advertiser constitutes agency’s agreement to pay all invoices for placement of advertising in the Magazine pursuant to such insertion order. Notwithstanding the foregoing, submission of insertion order constitutes agreement that advertiser guarantee prompt and full payment for such advertising in the event of material default by agency. Agency and advertiser are jointly and severally liable for the payment of all invoices arising from placement of advertising in the Magazine. Agency commission (or equivalent): fifteen percent (15%) of gross advertising space charges, payable only to recognized agents. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within thirty (30) days after the billing date. No agency commission is payable, and Publisher will not grant any discounts, on production charges. Any discounts received by advertiser on advertising space charges may not be applied to production charges.

2. Cancellation and Changes

Publisher expressly reserves the right to reject or cancel for any reason at any time any insertion order or advertisement without liability, even if previously acknowledged or accepted. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. The rates and conditions of advertising in the Magazine are subject to change without notice.

3. Publisher’s Liability

Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue of the Magazine in which advertising is placed pursuant to an insertion order that is caused by, or arising from, an act of God, accident, fire, strike, terrorism or other occurrence beyond Publisher’s control.

Publisher is not liable for any failure or delay in publishing in the Magazine any advertisement submitted to it. Publisher does not guarantee positioning of advertisements in the Magazine, is not liable for failure to meet positioning requirements and is not liable for any error in key numbers.

The liability of Publisher for any act, error or omission for which it may be held legally responsible shall not exceed the cost of the advertising space affected by the error. In no event shall Publisher be liable for any indirect, consequential, special or incidental damages, including, but not limited to, lost income or profits.

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