News

Aged Care facilities are behind the eight-ball when it comes to marketing, according to leading aged care marketer, Julie Schoneveld.

After conducting an extensive research campaign on the brands in aged care, Ms Schoneveld was disheartened that good aged care facilities, did not adequately communicate the value and benefits of placing parents in good hands through their branding.

INDIA'S biggest outsourcers are struggling to win over Australian customers as they battle strategic missteps and rising wage bills.

Companies flocking to outsource their IT needs to India, are seeing that Australian companies provide a more holistic service even though the costs may be greater.

Formerly with market research firm Bergent Research, Mathew’s appointment will have the dynamic marketer working on key retail and professional services clients.

Former Head of Marketing and Communications for Europe at Deutsche Bank AG, Global Banking Division, Lisa Neumann, has been appointed as the Head of Marketing for Queensland, at Marketing Eye.

Feature | by Brad Howarth

Australian Anthill Magazine, April/May 2008: Social networking tools, such as Facebook, MySpace and Bebo, are diabolical time-wasters. They suck millions of minutes from tens of thousands of people every day. But here’s the catch. If social networking isn’t part of your marketing strategy, the only person’s time you’re wasting is your own. Brad Howarth explains.

Leading maritime consultancy firm Thompson Clarke, have hired dynamic marketing firm Marketing Eye, to assist in the growth of their domestic and international maritime business services.