News

Want an audience of 7.23 million internet users? Web 2.0 is the answer!
A survey undertaken by Marketing Eye Digitalº revealed that almost 50% of SME’s found the internet to be the most effective tool. Since the survey was released, the importance of the internet has only increased further.

By Nick Nichols, Business Editor


Picture of CEO, Mellissah Smith:
‘We need to be a bit smarter about what we do’

THE global financial crisis may have many business owners running scared but, according to marketing dynamo Mellissah Smith, it could cost them dearly.

Ms Smith, founder and chief executive of Marketing Eye, said defensive strategies in these troubled times were gifting valuable customers to more aggressive competitors.

Leading aged care and retirement living firm, TriCare, has appointed Marketing Eye to undertake a marketing stocktake of their business.

Leading national digital marketing firm, Marketing Eye Digital, says companies that are looking for a return on investment from their marketing dollar and a more cost effective medium than traditional marketing methods, are all looking to the internet.

Morris Kaplan, Australian IT

THE term logistics conjures up size, scale, systems. Think DHL, Linfox. Think Toll.

A logistics firm is penetrating deeper into the stevedoring sector, recently adding Sun Metals Corporation to its growing portfolio.

Northern Stevedoring Services (NSS) has been awarded the transport and logistics services contract for Sun Metals Corporation’s (SMC) zinc and by-products exports.