News

By Nick Nichols, Business Editor


Picture of CEO, Mellissah Smith:
‘We need to be a bit smarter about what we do’

THE global financial crisis may have many business owners running scared but, according to marketing dynamo Mellissah Smith, it could cost them dearly.

Ms Smith, founder and chief executive of Marketing Eye, said defensive strategies in these troubled times were gifting valuable customers to more aggressive competitors.

Leading aged care and retirement living firm, TriCare, has appointed Marketing Eye to undertake a marketing stocktake of their business.

Leading national digital marketing firm, Marketing Eye Digital, says companies that are looking for a return on investment from their marketing dollar and a more cost effective medium than traditional marketing methods, are all looking to the internet.

Morris Kaplan, Australian IT

THE term logistics conjures up size, scale, systems. Think DHL, Linfox. Think Toll.

A logistics firm is penetrating deeper into the stevedoring sector, recently adding Sun Metals Corporation to its growing portfolio.

Northern Stevedoring Services (NSS) has been awarded the transport and logistics services contract for Sun Metals Corporation’s (SMC) zinc and by-products exports.

Australia's leading digital marketing expert, Mellissah Smith, has been appointed to the Gold Coast Region Information Technology Forum Committee as Treasurer for 2008/9 period.

The Gold Coast Region IT Forum is the peak information technology industry body in the Gold Coast.