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In the next few weeks, everylogistic will change the landscape of how we all buy logistics services and rate them. Now, it will be no different to buying a night in a hotel, or something from strawberry.net. 

Michael Reed - the founder of this startup- has turned his idea into reality - he has just launched everylogistic.com - a revolution in bringing suppliers and customers together, and changing the competitive landscape of logistics. Simply, the user types in their requirements, location and relevant information, and their request goes out to a number of logistics service providers with no biaise to any particular company. This ensures that the landscape is truly competitive and no-one can pay their way forward.

Keep watching www.everylogistic.com - its the future of logistics, yours and mine.

Find out more about the creation of the everylogistic and its website, branding and name on our blog here. 

By Sylvia Pennington (stuff.co.nz)

Are you a Jaxon, a Rylee, a Danyle or a Jorja? Or, as a parent, have you christened a Klowee, Zaq, Jesyka, Kayleb, or even an Epponnee-Rae, in tribute to the double-barrelled bub of Kath and Kim fame?

'Creatively' spelt names have become all the rage in recent decades. Parents in favour see them as a celebration of uniqueness that will enable their children to stand out from the crowd.

But what's the story when the schoolroom is swapped for the workplace? Is an unconventionally spelt moniker a help or a hindrance when climbing the corporate ladder?

The former, says Mellissah Smith, the founder of Sydney and Atlanta-based consultancy Marketing Eye, who scored her name by accident, courtesy of her immigrant father.

"Mum and dad couldn't spell," Smith says.

Marketing automation is more than just a buzzword – it’s a way businesses can flirt with their customers writes Mellissah Smith.

You walk into your favorite restaurant and at a glance lock eyes with something beautiful. You muster up all your courage and risk stumbling over your words as you begin the conversation with your breathtaking prospect. I know what you’re thinking, but I’m not speaking of a potential relationship between a man or woman. In fact, the prospect in your sights is possibly your next new customer. There is no denying that in business your approach is everything. Similar to the lives of all single people, we must flirt with our customers, begin the conversation, maintain friendly communication and close the deal. So, just how do we flirt?

Marketing automation is the new wooing machine, with every single element of the marketing mix taken into account. It allows you to create chemistry with your potential customer by enticing interaction.

MELBOURNE, AUSTRALIA, JULY 1, 2014: Australia’s leading pool covering company has hired Marketing Eye for 12 months to run their marketing department.

The appointment comes as Marketing Eye continues its aggressive growth strategy in new markets capitalising on the company’s international presence and custom media platforms.

“Remco sells the highest quality pool covering systems in Australia and services all States and Territories,” confirmed Mellissah Smith, Managing Director, Marketing Eye.

“Their brand is reputable and has extended to include affordable coverings as well as high end designer pool covers.”

MELBOURNE, AUSTRALIA; Marketing Eye, one of Australia’s leading international marketing consultancy firms has signed GP Graders, a world-leader in technology-driven fruit and seafood grading systems.

GP Graders chose Marketing Eye due to the company’s ability to both scale-up as required and service both Australian and the US markets, with localised offices in each location.

Marketing Eye has been employed to further develop the GP Graders brand, redesign the website and develop ongoing marketing campaigns for the company in Australia, US, Chile and European markets.

Marketing Eye has been selected for the 2014 Best of Cave Creek Award in the Web Services category by the Cave Creek Award Program.

Each year, the Cave Creek Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Cave Creek area a great place to live, work and play.