Marketing Eye

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Published in Herald Sun and on www.news.com.au on June 12, 2013 and written by LIsa Mayoh.

WITH videos going viral every day and more products to be sold than ever before, marketing has never been more important. But how do you create and execute a marketing or advertising campaign destined to meet the masses?




Well for starters, if everyone is walking in one direction, turn around and run in the other.

That's according to experts, who admit that yes - creatines often do their best work over a game of ping pong.

Mark Held from www.thinksalot.com.au says the key to good advertising is keeping the message simple.

"You're essentially telling a story," the award-winning creative director tells news.com.au.

"So the story should always appeal to its audience, and be delivered in the right tone of voice.

"It's about finding something interesting and truthful about the product or service, then giving it a pinch of wit and charm so it becomes more easily palatable to the people you are talking to.
By Larissa Ham - theherald.com.au

Email is one of the speediest forms of communication there is.

But in all the rush, some small businesses forget that an email can also attract – or repel – a potential client in seconds.

We asked three experts how to set the right tone, and avoid email clangers that will rub your recipients up the wrong way.

Check your spelling

Basic yes, but there are still countless people who send emails littered with spelling mistakes, says Julie Schoneveld, CEO of Marketing Eye.

"People just rush it. They send it out and don't check it. Read it before you send it out," she says.
altAtlanta, USA, December 12, 2012: Marketing Eye has employed marketing consultant Lisa Homa to spearhead its growth in Atlanta, Georgia.

The former Clemenger account manager is set to capitalize on the size and magnitude of the American market, utilising her knowledge and experience in the Australian creative industry.

Lisa is most looking forward to sharing her fresh approach to marketing with small businesses in Atlanta, bringing experience and talent honed while working in the US, UK and Australia.
Cave Creek Award Program Honors the Achievement

Marketing Eye has been selected for the 2012 Best of Cave Creek Award in the Web Services category by the Cave Creek Award Program.
Atlanta, Georgia;

Talented marketing graduate Maikayla Desjardins spearheaded her international career with a 3 month internship at Marketing Eye Sydney after graduating from New Hampshire with a Degree Marketing.
Forget sales - if you don't have a lead to begin with, there won't be a sale in sight. So why do small businesses fail to ignite a frequently flowing stream of leads that they can nurture and turn into a sales?

According to small business marketing expert Mellissah Smith, "Small businesses just don't get into a sales cycle rhythm like their larger counterparts, largely because they don't identify that there is actually the problem with not having a sales cycle."