Social Media Branding
The benefits of social media are endless. In an everchanging world social media is becoming more and more prevelant. Social media is great for branding, improving brand awareness, and increasing customer loyalty and trust.
Marketing Eye helps design and optimize social media sites like LinkedIn, Facebook, Twitter, Instagram, Pinterest and YouTube, to ensure that your brand is communicated consistently across all mediums.
There are 3 essential principles of any branding strategy. These include: uniqueness, positivity and consistency.
It's imperative for SMB's to ensure that your online brand is consistent and that it is strategically integrated. It must be managed in a way that:
- It stand out among other brands
- It is consistent with your brand
- It’s associated with something positive
- It doesn’t fall into oblivion once your marketing campaign is over
Marketing Eye works in synergy with your brand guide or elements of your brand to establish a meaningful branding connection across all social media mediums. This is accomplished through creating a picture library, imagery and messaging that is consistent, and using well thought through keywords throughout.
If you have a social media account that isn't search engine optimized, branded or currently communicating your value proposition, then have a 'Marketing Eye' escalate your brand and help you excel in the social media world.
A callout to me personally via Twitter direct message has led to a position as a panellist on a two-hour television show on Friday nights on Sky Television, a Rupert Murdoch owned station. Sky TV is not dissimilar to Fox…
Your brand is what someone thinks of your business. It encompasses every aspect of the brand experience, before, during and after an interaction. The soul of your business is so much more. It's living and breathing every single second inside every…