The challenge was how was an outside company able to change the internal perception of what people thought they were, to where they wanted to be.
Ultimately employee buy-in is difficult when big changes in a company are made, so it was imperative that Soltech chose a marketing partner who took them on the journey, and created a story that was current and in line with where they truly wanted to be.
Other challenges were that many staff members were not on the same page, and they wanted different things out of their marketing. Some thought that sales was marketing, and others had ideas about brand, that would not have transitioned the company to where they wanted to be.
They needed to put trust in Marketing Eye to deliver not only a brand identity, but a new way of thinking, and storytelling that was not the same as before.