To fast-track the businesses growth, and leverage the acquisition of an IT staffing firm, SeeGee needed to go to the market with a fresh outlook, without diminishing the brands value.
The three areas of the business:
- IT Security Technology (Reseller)
- IT Consulting
- IT Staffing
Ensuring that the different business units were maximizing the potential of the clients that were within the SeeGee family, a marketing partner needed to not only provide the key messages and marketing materials, but incentivise the sales consultants, and IT professionals to want to promote other areas of the business.
In addition, SeeGee had relied on old-fashion sales to build the business, and now with a sale of the company imminent, they needed to build the brand and ensure all brand assets were consistent across communications, visual imagery and look and feel.