Marketing Eye

Marketing Communications Specialist

As a Marketing Communications Specialist, you'll join a dynamic, innovative team at Marketing Eye, an international marketing consulting firm with over 20 years of experience. This role provides a unique opportunity to collaborate with clients across diverse industry sectors, including technology, finance, professional services, property, and health. You will play a pivotal role in executing comprehensive marketing strategies as part of an outsourced marketing team, helping businesses achieve their growth objectives.

Key Responsibilities:

  1. Strategic Development and Execution:
    • Design and implement tailored marketing strategies for clients, leveraging a deep understanding of industry trends and client goals.
    • Identify and deploy the most effective marketing tactics, including digital advertising, SEO, content marketing, and social media engagement, to optimize campaign performance.
  2. Content Creation and Management:
    • Create high-quality, engaging content across various platforms, including social media, blogs, email marketing, and website copy.
    • Ensure all content aligns with the brand voice and effectively communicates the client's message to their target audience.
  3. Client Account Management:
    • Serve as the primary point of contact for assigned client accounts, maintaining strong relationships and ensuring client satisfaction.
    • Conduct regular meetings with clients to review progress, discuss strategies, and provide insights on the performance of marketing initiatives.
  4. Performance Analysis and Reporting:
    • Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing campaigns.
    • Provide detailed reports and actionable insights to clients, showcasing the value and ROI of marketing efforts.
  5. Budget Management:
    • Develop and manage budgets for marketing campaigns, ensuring cost-effective use of resources and alignment with client expectations.
  6. Continuous Improvement and Innovation:
    • Stay up-to-date with the latest marketing trends, technologies, and best practices.
    • Proactively seek opportunities to enhance marketing strategies and deliver exceptional results for clients.
  7. Team Collaboration and Leadership:
    • Collaborate closely with graphic designers, web developers, digital marketers, and other team members to execute integrated marketing campaigns.
    • Mentor and support junior team members, fostering a collaborative and positive work environment.

Qualifications:

  • Educational Background: Bachelor's degree in marketing, communications, or a related field.
  • Professional Experience: 3-7 years of relevant experience in marketing, communications, or a related discipline (excluding internships and assistant/coordinator roles).
  • Skills and Competencies:
    • Exceptional written and verbal communication skills, with a strong ability to craft compelling narratives.
    • Proven project management skills, with the ability to balance multiple priorities and meet deadlines.
    • Strong analytical abilities, capable of interpreting data and deriving actionable insights.
    • Proficiency in digital marketing tools and platforms, such as MailChimp, WordPress CMS, Google Analytics, and social media management tools.
    • A keen eye for detail and a commitment to delivering high-quality work.

Preferred Characteristics:

  • Enthusiastic, dynamic, and self-motivated, with a proactive approach to problem-solving.
  • Highly professional and articulate, with excellent interpersonal skills.
  • A strong desire for continuous learning and professional growth, with a passion for innovation in marketing and communications.
  • Ability to work independently and as part of a team, with a strong sense of accountability and integrity.

About Marketing Eye:

Marketing Eye is a forward-thinking, technology-driven marketing consulting firm specializing in helping small and medium-sized businesses thrive. We use cutting-edge tools, such as the Robotic Marketer platform, to develop and manage marketing strategies. Our team is dedicated to delivering exceptional client outcomes, fostering a supportive and collaborative work culture, and constantly challenging the status quo in marketing.

Location: This role is based in Atlanta, GA.

Application Process:

To apply for this position, please ensure you meet the qualifications and have experience beyond the level of an intern. Submit your resume and cover letter to This email address is being protected from spambots. You need JavaScript enabled to view it.. For more information, visit Marketing Eye Atlanta.

Join us at Marketing Eye and be part of a team that values growth, creativity, and excellence in all aspects of marketing!