In The News

By Sylvia Pennington (stuff.co.nz)

Are you a Jaxon, a Rylee, a Danyle or a Jorja? Or, as a parent, have you christened a Klowee, Zaq, Jesyka, Kayleb, or even an Epponnee-Rae, in tribute to the double-barrelled bub of Kath and Kim fame?

'Creatively' spelt names have become all the rage in recent decades. Parents in favour see them as a celebration of uniqueness that will enable their children to stand out from the crowd.

But what's the story when the schoolroom is swapped for the workplace? Is an unconventionally spelt moniker a help or a hindrance when climbing the corporate ladder?

The former, says Mellissah Smith, the founder of Sydney and Atlanta-based consultancy Marketing Eye, who scored her name by accident, courtesy of her immigrant father.

"Mum and dad couldn't spell," Smith says.

Marketing Eye has been selected for the 2014 Best of Cave Creek Award in the Web Services category by the Cave Creek Award Program.

Each year, the Cave Creek Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Cave Creek area a great place to live, work and play.

Published on WorkflowMax

Ah marketing – the bane of many business owners’ calendars. We’ve got to do it, but it takes precious time and resources away from what we really love doing – which is working with our clients.

By learning to do marketing in a smart way, and to create low-cost strategies with results you can measure, you can actually cut down on the time spent marketing, and focus on the techniques that WORK for your business. And one of the best ways to learn about what is and isn’t working in marketing is to read marketing blogs. You get all the information you need in blog-sized chunks, and you’re able to access the top marketing minds without having to pay them thousands in consulting fees.

By Susan Jennings, published on mediashower.com


Mellissah Smith has spent more than two decades working in and thinking about marketing, experience that has culminated in founding Marketing Eye, an agency for small and medium-sized businesses. Mellissah spoke with us about the future of marketing, and the opportunities marketing offers small businesses.

By Leon Gettler; Published on Business Spectator.

How much of the family connection needs to go into the marketing of a family business? The argument in favour goes like this: a good corporate reputation is essential for success. The idea of ‘family’ suggests stability, which translates into quality service and high integrity. The result: trust and loyalty among customers and a better reputation.

Published on www.smh.com.au on January 28th, 2014 - 10:00AM and written by Christopher Niesche.

Getting close to your customers is more important than ever - and SMEs should use all the tools available to stay ahead of the rest.

First impressions count - and nowhere is that more true that in business.

So make 2014 the year you sharpen up your marketing efforts and ensure that the first contact you have with your customers makes a good impression. Show them that you have the solutions to their problems and that you're the sort of business they want to deal with.

"It doesn't matter what size company you are, you can still present your brand in the way it needs to be presented to engage and connect with clients and customers," says Mellissah Smith, founder of specialist SME agency Marketing Eye.