In The News

By Larissa Ham - theherald.com.au

Email is one of the speediest forms of communication there is.

But in all the rush, some small businesses forget that an email can also attract – or repel – a potential client in seconds.

We asked three experts how to set the right tone, and avoid email clangers that will rub your recipients up the wrong way.

Check your spelling

Basic yes, but there are still countless people who send emails littered with spelling mistakes, says Julie Schoneveld, CEO of Marketing Eye.

"People just rush it. They send it out and don't check it. Read it before you send it out," she says.

Marketing Eye, will end its offer of a website for US$2,490 at the end of May.

After giving small businesses websites that are designed by a creative director and have content management systems, for the past few months, the firm will end this deal with websites going back to US$9,990 plus GST from June.

Marketing – there’s no ‘off’ switch
By Adam Joseph AMAMI CPM

There are significant differences between marketing for blue-chip companies and marketing for small-to-medium enterprises (SMEs) that go well beyond smaller budgets. According to David Cervi, owner of marketing consultancy HyperSphere, there are eight pitfalls for small business when it comes to marketing.

By CXO, Australia

Where did you come up with the idea for running an outsourced marketing firm?
After running a creative marketing agency for 5 years primarily focused on big corporate, I realised that there was a need in the market for small to medium sized businesses to have an experienced marketing manager at an affordable price.

By Nick Nichols, Business Editor


Picture of CEO, Mellissah Smith:
‘We need to be a bit smarter about what we do’

THE global financial crisis may have many business owners running scared but, according to marketing dynamo Mellissah Smith, it could cost them dearly.

Ms Smith, founder and chief executive of Marketing Eye, said defensive strategies in these troubled times were gifting valuable customers to more aggressive competitors.