In The News

Published on Data Driven Investor written by Dom Nicastro.

A coach can bring a boom to business. That puts a premium on hiring the right person.

“If you want to be a better golfer, you’d consult a golf coach.” said financial advisor Winnie Sun. “If you want to be a better runner, you’d seek out a running coach. If you want to be better in your business, shouldn’t you have a business coach?”

Martech isn’t just for high-end marketers with enterprise-level budgets. Adopting emerging marketing automation technology doesn’t have to break the bank. Cost-effective martech options—with AI-assisted marketing power—can help your small-to-midsize business gain a competitive edge.

Insider tips on how to navigate the new wave of marketing tools By Ian Lloyd Neubauer