Marketing Eye

In The News

Published on Data Driven Investor written by Dom Nicastro.

A coach can bring a boom to business. That puts a premium on hiring the right person.

“If you want to be a better golfer, you’d consult a golf coach.” said financial advisor Winnie Sun. “If you want to be a better runner, you’d seek out a running coach. If you want to be better in your business, shouldn’t you have a business coach?”

Published on Arm Treasure Data by Tom Treanor

Martech isn’t just for high-end marketers with enterprise-level budgets. Adopting emerging marketing automation technology doesn’t have to break the bank. Cost-effective martech options—with AI-assisted marketing power—can help your small-to-midsize business gain a competitive edge.

Published on Cmswire written by Dom Nicastro.

Microsoft took advantage of the Adobe Summit in March to get in front of 17,000 marketers and tout its partnership with Adobe. Particularly, Microsoft and Adobe pushed an extension of the Open Data Initiative (ODI) partnership with SAP and their investment in Account-Based Experiences (ABX) with LinkedIn.
Published on Forbes written by Goldie Chan.

Networking at conferences is not always easy - it often feels forced, rushed or worse - completely unhelpful. To understand how to best network at a busy conference, I have tapped into 16 of the biggest and most creative speakers and conference attendees from my recent Adobe Summit trip.
Published on The Sydney Morning Herald written by Brooke Gibbs.

Australia Day advertising campaigns are fraught with danger as society becomes more politically correct and complaints soar, say industry experts.
By Ian Lloyd Neubauer, published in CEI.ASIA

Insider tips on how to navigate the new wave of marketing tools By Ian Lloyd Neubauer

The core aim of marketing—creating and communicating a brandidentity—hasn’t changed. But in the brave new world of digital overlay,the number of marketing tools to choose from is stupefying. Here weshare eight tried, trusted and trending ways to market your events: