Email marketing campaigns can be one of the most effective strategies available to marketers. However, if your marketing emails are left unopened in the inboxes of your recipients then they aren’t doing anything to help your business. By utilizing proper email marketing techniques and practices, you can increase the chance people will open your emails and therefore see your message and possibly click on and engage with the product you are marketing.

Your best asset…customer loyalty. Customers create purpose for brands and determine what they do and rather them depending on you, we the brand depend on them. Attracting customers is possibly the hardest part of running a business. However, being able to keep them around is even more difficult. For businesses to create customer loyalty and satisfaction, they must understand what this truly means.

One of the most significant parts of a marketing strategy nowadays is social media, and there is no escaping it. Gone are the days of solely relying on traditional marketing, especially if you are a small business just starting up. If you want your business to reach out to as many audiences as possible, social media is your best bet for helping.

With more and more businesses moving online it’s important to stay up to date with the tactics that are available so that you can compete in the digital age. Search Engine Optimization ( SEO refers to optimizing the content and data on your website to make it appear higher on the results from search engines like Google. Luckily SEO isn’t too complex and can be easily implemented once it is understood. Effective use of metadata, creating engaging content, using web analytics, optimizing performance, and having a mobile friendly site are some of the ways that you can start optimizing your online presence.

The days of using simple techniques to climb to the top of Google's search results are long gone. Google strives to improve its search algorithm to provide visitors with the best possible search experience. This refers to search results that direct visitors to websites that have the most relevant and high-quality content and that can be done through the implementation of SEO. SEO has two main objectives. The first is to assist you in understanding what users are looking for on the internet so that you can provide high-quality content to meet their needs. The second goal is to assist you in developing a website that search engines can find, index, and comprehend.

Case Study: Jacoby Development

Company Profile: Jacoby Development is a prestigious real estate development firm based in Atlanta, Georgia. With over 40 years of experience, they are known for their commitment to sustainable real estate development and transforming industrial spaces into thriving mixed-use communities. Their flagship project, Atlantic Station, has become a hub for people seeking a family-centered environment that offers a sense of community.

Challenge: Jacoby Development faced a challenge with their website design and content. Despite being a renowned developer, their website did not effectively showcase their portfolio of projects, including case studies. The existing design lacked visual appeal and failed to communicate the company's commitment to sustainability and community development. Moreover, the website did not rank well in search engine results, impacting their online visibility.

• Website Design Enhancement: Marketing Eye conducted a thorough analysis of Jacoby Development's brand identity and values. They designed a visually appealing and user-friendly website that aligned with the company's vision of sustainable real estate development. The new design showcased high-quality images, intuitive navigation, and an improved user experience, enhancing the overall aesthetic appeal.
• Search Engine Optimization (SEO): Marketing Eye implemented a comprehensive SEO strategy to increase Jacoby Development's online visibility. They conducted keyword research and optimized the website's content, meta tags, and URLs to improve search engine rankings. By incorporating relevant keywords and implementing on-page SEO best practices, the website became more discoverable to potential clients and investors.
• Case Study Integration: Marketing Eye developed a dedicated section on the website to highlight case studies of Jacoby Development's projects. Each case study focused on showcasing the company's expertise, sustainable practices, and positive impact on the community. They incorporated compelling narratives, high-quality visuals, and key project details to engage visitors and demonstrate Jacoby Development's capabilities.

• Enhanced User Experience: The redesigned website provided visitors with an intuitive and engaging experience, encouraging longer site visits and increased user satisfaction.
• Improved Search Engine Rankings: The implemented SEO strategies resulted in higher organic search rankings, leading to increased website traffic and visibility in search engine results.
• Showcasing Project Success: The inclusion of case studies effectively highlighted Jacoby Development's portfolio and demonstrated their expertise, sustainable practices, and positive impact on communities.
• Increased Conversion Rates: The optimized website design, compelling content, and improved user experience contributed to higher conversion rates, attracting potential clients and investors.

If you've been on Instagram, Tiktok, YouTube, Twitter or Facebook recently, you've probably come across influencers. Perhaps you've seen a fitness vlogger promoting workout gear or a beauty blogger promoting a new night cream. Influencers persuade a target audience to buy a product or service by leveraging their knowledge of a topic.

Twitter has always been a place for controversy. The short and sharp nature of the platforms format means that its users can be quick to react to the world around them. Elon Musk, the billionaire founder of Tesla and SpaceX recently acquired Twitter for the jaw dropping sum of $US44 Billion, and the site, along with news outlets and other social media platforms, has been a stir ever since. But what does the acquisition mean for the Twitter. We look at what Musk is promising and the possible affect these changes will have on businesses on the platform.