Email marketing campaigns can be one of the most effective strategies available to marketers. However, if your marketing emails are left unopened in the inboxes of your recipients then they aren’t doing anything to help your business. By utilizing proper email marketing techniques and practices, you can increase the chance people will open your emails and therefore see your message and possibly click on and engage with the product you are marketing.

Your best asset…customer loyalty. Customers create purpose for brands and determine what they do and rather them depending on you, we the brand depend on them. Attracting customers is possibly the hardest part of running a business. However, being able to keep them around is even more difficult. For businesses to create customer loyalty and satisfaction, they must understand what this truly means.

One of the most significant parts of a marketing strategy nowadays is social media, and there is no escaping it. Gone are the days of solely relying on traditional marketing, especially if you are a small business just starting up. If you want your business to reach out to as many audiences as possible, social media is your best bet for helping.

With more and more businesses moving online it’s important to stay up to date with the tactics that are available so that you can compete in the digital age. Search Engine Optimization ( SEO refers to optimizing the content and data on your website to make it appear higher on the results from search engines like Google. Luckily SEO isn’t too complex and can be easily implemented once it is understood. Effective use of metadata, creating engaging content, using web analytics, optimizing performance, and having a mobile friendly site are some of the ways that you can start optimizing your online presence.

The days of using simple techniques to climb to the top of Google's search results are long gone. Google strives to improve its search algorithm to provide visitors with the best possible search experience. This refers to search results that direct visitors to websites that have the most relevant and high-quality content and that can be done through the implementation of SEO. SEO has two main objectives. The first is to assist you in understanding what users are looking for on the internet so that you can provide high-quality content to meet their needs. The second goal is to assist you in developing a website that search engines can find, index, and comprehend.

Jacoby Development is a real estate development firm. Jacoby has built a national reputation for the successful redevelopment of blighted commercial and industrial sites as sustainable mixed-use communities. Jacoby undertakes complex and ambitious real estate development projects that emphasize environmental stewardship. Marketing Eye partnered with Jacoby Development to create a complete website rehaul and redesign.

If you've been on Instagram, Tiktok, YouTube, Twitter or Facebook recently, you've probably come across influencers. Perhaps you've seen a fitness vlogger promoting workout gear or a beauty blogger promoting a new night cream. Influencers persuade a target audience to buy a product or service by leveraging their knowledge of a topic.

Nestled just minutes from Clarksville town centre; This exquisite community brings together everything a family would want. From access to public and private schools, to affluence eating and miles of walking tracks - Killebrew is without peer. Marketing Eye partnered with Killebrew create a complete brand package to launch the arrival of the new community.

Twitter has always been a place for controversy. The short and sharp nature of the platforms format means that its users can be quick to react to the world around them. Elon Musk, the billionaire founder of Tesla and SpaceX recently acquired Twitter for the jaw dropping sum of $US44 Billion, and the site, along with news outlets and other social media platforms, has been a stir ever since. But what does the acquisition mean for the Twitter. We look at what Musk is promising and the possible affect these changes will have on businesses on the platform.