Marketing Eye

Influencer marketing has taken the world by storm and is currently one of the fastest growing industries with an expected market value of $16.4 billion in 2022. Currently the number of influencers across platforms like Instagram, TikTok and Youtube ranges anywhere between 3.2 and 37.8 million and spans all the way from mega to nano influencers. The sheer size and potential for growth of the industry all around the world makes it difficult for brands to keep track of payments, legitimacy of influencers and their insights, and even how to get information to them safely when it is so easy for people to hack social media, email and cloud sharing platforms.

Published in Marketing

Metaverse is such an exciting technology coming into our world. It may change the way we operate and entertain forever by applying AR, VR, and block chain technology. Imagine we will have an entirely different world from our daily life, within that world we can do things that we can and cannot in normal life. It is an amazing new step in human development technology, and we are going to be the first generation to use it. Exciting, isn’t it? However, we will have to apply Metaverse smartly to avoid any unfortunate consequences to our society, and to get maximal benefits out of it for our business.

Published in Marketing

Hillyer Legal provides best in class services across all sectors of intellectual property law. Hillyer Legal offers legal assistance in a wide range of industries dealing with a plethora of intellectual property concerns. Marketing Eye partnered will Hillyer Legal to complete a full overhaul of their website to make it more modern and user friendly and to also boost lead generation.

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Published in Professional Services

Design thinking is a method used to solve human-related problems. It’s not about making a brand or a product look good in the eyes of the audience. Instead, it is a systematic approach to problem-solving that allows marketers to develop new and exciting ideas that speak to customers. 

Published in Marketing
Tuesday, 19 April 2022 00:54

Is Influencer Marketing Worth It?

Companies and businesses spend a large amount of money investing in influencers to bombard consumers feeds and stories with #Sponsored, #AD and #Gifted posts, but is it worth it? Is it triggering their followers and overall audiences or motivating them to run out and purchase the items they promote?

Published in Marketing
Tuesday, 12 April 2022 21:37


Entrepreneurs are essential in identifying what is missing in our everyday lives and then determining ways in which to satisfy those unfulfilled needs. But there’s no point in providing amazing products or services if no one knows about it!

Today, with a growing demand for various products and services, newer businesses are launching. These days, launching a business is easy. With the right tools, getting your first set of customers is smooth. However, once you’ve fallen into a routine as a business, you can't stay stuck. You have to think of the following steps to ensure your business thrives in a competitive market.

Published in Marketing

The micro-blogging platform, Twitter, bombards users daily with the odd 500 million tweets and provides live updates and information that ranges from the daily habits of someone’s pet cat to information on political speeches and issues, and just about everything in between.

Published in Social Media