Marketing Eye

Thursday, 24 February 2022 11:39

How AI is Transforming Digital Marketing

Artificial intelligence (AI) is changing the world as we know it. AI is the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligential beings. Incorporating AI within your marketing campaigns is going to be crucial for the future of your business. 

AI-powered marketing campaigns achieve three times the revenue relative to their use in the marketing mix and increase customer engagement, while continuously improving campaign performance across channels. AI is transforming digital marketing, and marketers must ensure that they are keeping up with the technological advancements. 

In the same way that traditional marketing once took over the world, digital marketing is following its example and making itself known. It is becoming extremely important that your company takes advantage of this technology to ensure that they are up to date with the latest trends.

Here is how AI is transforming digital marketing.  

Published in Marketing
Monday, 21 February 2022 17:25

Synch-Solutions - Technology | Consulting

Case Study: Enhancing Lead Generation through Strategic Branding Refresh

Client: Synch-Solutions Partner: Marketing Eye Industry: Technology Integration and Consultancy

Overview: In a rapidly evolving landscape where technology disruption is reshaping business paradigms, Synch-Solutions stands as a beacon of innovation and adaptability. With a legacy spanning two decades, the national technology consultancy, recognized as a certified Minority Business Enterprise (MBE), has carved a niche for itself by seamlessly integrating business acumen with cutting-edge technology solutions. Recognizing the need to align its brand identity with its progressive vision, Synch-Solutions embarked on a strategic collaboration with Marketing Eye to revitalize its branding suite and enhance lead generation efforts.

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Challenge: In a competitive market influenced by constant technological upheaval, Synch-Solutions recognized the importance of presenting a contemporary, cohesive brand image that accurately reflected its expertise and ability to drive transformation for clients. The challenge was to modernize the brand's identity, reinforce its reputation, and amplify lead generation efforts to stay ahead of the curve.

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Solution: Synch-Solutions engaged Marketing Eye, a seasoned marketing consultancy, to undertake a comprehensive branding refresh. The collaboration started with a thorough analysis of Synch-Solutions' existing brand assets, market positioning, and target audience. Leveraging their collective experience and creative prowess, Marketing Eye developed a multi-faceted strategy to address Synch-Solutions' objectives.

The revitalized branding suite encompassed a refined logo that retained the company's established identity while infusing a contemporary twist. The color palette and typography were updated to evoke a sense of modernity and professionalism. Additionally, Marketing Eye crafted a suite of sales collateral, including brochures, presentations, and digital assets, all meticulously designed to convey Synch-Solutions' value proposition cohesively and compellingly.

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Results: The collaboration between Synch-Solutions and Marketing Eye yielded significant results. The refreshed branding suite not only aligned Synch-Solutions' visual identity with its forward-thinking approach but also bolstered its market presence. The revamped sales collateral served as powerful tools in client interactions, enabling Synch-Solutions to articulate its expertise and solutions more effectively.

Most notably, the strategic branding refresh had a pronounced impact on lead generation efforts. The cohesive brand presentation, combined with Marketing Eye's strategic marketing tactics, resulted in heightened engagement from potential clients. Synch-Solutions witnessed an increase in inquiries, demonstrating the effectiveness of the branding refresh in driving meaningful business outcomes.

Conclusion: The Synch-Solutions and Marketing Eye partnership exemplifies the synergy between technology consultancy and strategic branding. By capitalizing on Synch-Solutions' decades of expertise and combining it with a revitalized brand identity, the collaboration not only elevated the company's market positioning but also translated into tangible lead generation success. As the pace of technology disruption accelerates, Synch-Solutions stands well-prepared to navigate the evolving landscape with its innovative solutions and a brand identity aligned with its vision.

Published in Professional Services
Thursday, 17 February 2022 16:27

The Value of Good Branding

Investing in good branding is imperative to the success of any business in 2022. It offers customers the opportunity to identify your business with ease and adds value to their shopping experience. The reach of a strong brand is significant. It includes everything from customer service style, staff uniforms, business cards and the premise for which you will base your marketing materials and advertising. The benefits of focusing on building a strong branding strategy are expansive.

Below is a list of five of the many values that a good branding strategy will provide your business:

Published in Marketing
Tuesday, 08 February 2022 14:03

10 Tips to Improve Your Website Traffic

With the increase in content marketing and decrease in traditional marketing, many organizations struggle with finding new and innovative ways to increase website traffic. There are various different ways to go about increasing your website’s audience, but using old strategies over and over again can cause your business to see negative results. If you are looking to increase website traffic for your business, here are 10 methods that are proven to provide positive results. 
Published in Marketing
Tuesday, 08 February 2022 11:37

Euro Image Smash Repair - Automotive Repair

Euro Image Smash Repairs are an established and reputable repairer with over 15 years experience. We pride ourselves on delivering positive outcomes and great customer service. We guarantee quick turnover as well as high quality repairs and mechanical services.

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Published in Professional Services
Smarter Bathrooms is regarded as the leading bathroom renovator in Melbourne. With over 1500 completed projects and more than fifteen years’ experience specializing in bathrooms, we have the proven expertise to deliver a quality renovation.

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Tuesday, 08 February 2022 11:08

Nature's King - Health | Consumer Goods

Health Sharing Group Pty Ltd, registered with ASIC in Oct 1989, is a Sydney-based wholesaler devoted to the development and promotion of Australian-made products. HSG’s insistence on creativity and quality has resulted in HSG becoming the fastest-growing player in this industry.

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Published in Retail Marketing
Monday, 07 February 2022 16:27

At One - Food | Consumer Goods

Published in Retail Marketing
Monday, 07 February 2022 16:13

ViewDS - Technology | Software

ViewDS Identity Solutions’ suite of innovative Identity and Access Management software products was conceived, designed and developed at the Telstra Research Laboratories in Melbourne, Australia. The company specializes in highly intelligent search directories, access and authorization management solutions and synchronization tools to enhance the existing product offerings for both value-added resellers and systems integrators.

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Published in IT and Biotechnology
Monday, 07 February 2022 15:40

Cirrus Networks - Health | Pharmaceutical

Cirrus Networks offers a range of solutions to help your businessbecome more streamlined, effective and cost efficient. They provide advanced diagnostic, monitoring and protection services, to ensure your networks and data are fully compliant and protected from threats that can include viruses, spam, denial of service attacks, direct hacking and others.

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Alfex CNC Australia is proud to be Australia’s favourite machine tool supplier with a proven track record of industry leading support and service. Alfex offers a range of solutions from low cost options for the display, trophies and awards, signage and general engraving industries to high volume and high precision 3D engraving solutions for metal-based applications.

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Monday, 07 February 2022 14:44

Papa Gusto - Food | Consumer Goods

Papa Gusto prides itself in being the freshest, tastiest and healthiest way to eat pizza. The Sydney-based pizza restaurant makes their dough fresh daily, never freezing or partially baking. Their success stems from a history of high quality, fresh ingredients and outstanding customer service.

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Published in Retail Marketing
Scan-Rent Australia Pty Ltd was established to provide technical solutions and support for businesses across Australia. They pride themselves on their sales services, support, technical management and professional working team. Scan-Rent sells and rents man and material hoists, mast climbing work platforms and crane climbers, together with complete back-up support service.

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Monday, 07 February 2022 11:42

ECM - Technology | Consulting

ECM was founded by industry subject matter experts in technology development, consulting, document management, commercial print, promotional marketing and supply chain solutions. The company enables individuals to work on what they do best, selling their goods or services while ECM manages the functions needed to deliver best in class resources in a timely and cost effective manner.


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Published in IT and Biotechnology
Friday, 04 February 2022 16:24

Pemco Limited - Real Estate

Recognized for results proven to maximize the value of clients’ assets, PEMCO Limited operates with integrity; offering quality, customizable, real estate solutions to government, private and individual clients. They offer scalable solutions that maximize the potential value of the assets, having developed within the industry, acting as one of the front-runners in the asset management sector.

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Published in Property
Friday, 04 February 2022 15:38

Midsouth Benefits - Insurance

Midsouth Benefits has been Georgia’s Trusted Source for Insurance Needs for More Than 23 Years. They are an Independent Benefits Planning Company, meeting not only employee benefits insurance needs but also providing employee benefits consulting services. Midsouth Benefits prides themselves on being extremely proactive and work to ensure that their clients’ premiums and plan design remain competitive within the market place.

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Published in Professional Services
Thursday, 03 February 2022 16:02

Safeway - Consumer Products

As one of the largest grocery chains in the US, Safeway is proud to be a part of local communities, and our customers can always count on us for great prices on the freshest produce and meat, plus thousands of everyday lower prices down every aisle. With options for stores and delivery, Safeway caters to its customers, providing outstanding customer service.

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Published in Retail Marketing
Thursday, 03 February 2022 15:37

Lean Partners - Consulting

Lean Partner’s mission is to be a partner in the journey to operational excellence, helping you achieve the highest possible levels of performance, profitability, shareholder value, and growth. Their focus is transforming organizational performance by inspiring leaders to stay ahead of the change curve through operational excellence by simultaneously leading cultural change and increasing efficiencies.

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Published in Professional Services
Thursday, 03 February 2022 14:18

Little Sales Birdy - Fashion | e-Commerce

Little Sale Birdy is all about bringing the power to the people by offering daily shopping deals. Access the latest sales from the best retailers, with custom software that scouts websites and delivers every single sale, as it happens, so customers can view all sale items from their home. Little Sale Birdy is serving dedicated fashion and technology connoisseurs by compiling and continually updating their top sales lists.

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Published in Retail Marketing
The metaverse is taking the business and technology worlds by storm. If you have read the news lately, there is always something going on regarding this virtual world. While the metaverse is an exciting advancement in technology there are some challenges marketers are going to face.

Here are 5 challenges that marketers are going to face with metaverse marketing. 
Published in Marketing

The metaverse is a virtual-reality space where users can interact with on an immersive, digital environment populated by virtual avatars representing actual people. With the rise in metaverse consumption, companies should utilize their metaverse marketing strategies. The metaverse is going to be a powerful way for your company to market itself, and it is extremely critical to have a strategy for the metaverse, and here’s why. 

Published in Marketing
Tuesday, 01 February 2022 18:27

How marketers climb the corporate ladder fast

When I started out my career in the early 90’s, I wanted to be a marketing manager by the time I was 30 years old. That was my expectation and the goal I worked towards.

There are many ways a marketer climbs the corporate ladder fast, but for those whose family don’t own the business, are not as connected as they could be, or simply have not done a good job of showing worth, there is hope.

Published in Marketing