Marketing Eye

Tuesday, 22 November 2022 12:07

Good Shepherd Clinic - Not for Profit

The Good Shepherd Clinic is a healthcare provider, that offers free primary medical care to those uninsured and have limited financial support within Clayton County. Good Shepherd believes in equality surrounding healthcare and assert that no individual should have to go without healthcare services. By providing those in need with universal access to healthcare, Good Shepherd  is making a real difference with the support of generous donations and our volunteers who make our mission possible.


Good Shepherd Logo

Good Shpherd Poster

Good Shepherd Kit

Good Shep EDM 1

Good Shep EDM 2

Good Shep Website 1

Good Shep Website 2
Published in Not for Profit
Friday, 18 November 2022 16:31

Mash Technology - Technology | Software

The Mash Technology Group, is an end-to-end Oracle Partner that sells, implements, integrates and supports all Oracle solutions. Mash Technology Groups's long-term relationships with clients is powered by helping them navigate their technology, licensing, implementation and managed services needs to drive better value. As a pure Oracle Partner, Mash Technology Group helps their clients strategize their Oracle solutions needs across all Oracle software, Oracle NetSuite and Oracle MySQL.

Mash Logo 1

Mash 2

Mash Business Cards

Mash Case Study

Mash PPT

Mash Website
Published in IT and Biotechnology
Tuesday, 15 November 2022 22:38

Why is B2B marketing so different to B2C?

The audience for B2B and B2C varies, as do their interaction needs. The content and marketing strategies are therefore customized as per audience type. 

Simply put, B2B (business-to-business) companies market for businesses, while B2C (business-to-consumer) companies market for customers. Since the target market for both these companies varies so much, the way they market has to be highly differentiated. 

Published in Marketing

Marketing strategies are essential to any business as they give the company a plan to follow and allow them to set specific objectives. Businesses are 313% more likely to achieve their marketing goals with a marketing strategy; this became even more prominent during COVID-19 when firms that needed a better marketing strategy were left behind by their competitors who already had digital marketing strategies in place.

Published in Marketing

Internships are a great way to gain firsthand experience in a professional environment. They allow you to integrate classroom knowledge you have learned throughout schooling or university with practical application and skills in a professional environment. Internships will enable you to gain relevant skills in your chosen industry as well as give you a taste of the industry and get a better idea of whether a career in the particular field is for you. This gives you a valuable chance at career exploration as you can spend a short period (generally 4-12 weeks) getting firsthand what the industry is like and whether it is for you.

Published in Marketing
Tuesday, 08 November 2022 13:44

NQE Conference - Not for Profit

The North Queensland Entrepreneurs Conference is ground-breaking, in that it brings together 18 speakers ranging from the top entrepreneurs in the world, through to Members of Parliament and Mayors of Councils. People that experienced this conference learned valuable information from top entrepreneurs that will improve their businesses or allow them to take the first step to starting a business of their own.

Marketing Eye was engaged by NQE Conference to develop branding and website which created a deeper online presence and exposure through social media channels and EDMs.


NQE Flyer Mockup

NQE CON Website And EDM

NQECon Ipad Small

NQE Screen

NQECON Screen
Published in Not for Profit
Monday, 07 November 2022 21:34

What is a global marketing manager

Marketing is any action taken by a company to attract an audience to its product or services through high-quality messaging. Marketing's long-term goal is to demonstrate product value, strengthen brand loyalty, and ultimately increase sales by delivering standalone value to prospects and consumers through content. Most marketing activities are accomplished through market research, analysis, and comprehension of your ideal customer's interests. In addition, marketing encompasses a company's product development, distribution methods, sales, and advertising. There are several types of marketing. But first, let's have a look at one of the types called global marketing. Global marketing is tailoring a company's marketing strategy to meet the unique needs of international customers. Global marketing seeks to reach a larger audience in the worldwide market.

Published in Marketing
Friday, 04 November 2022 01:16

Why Marketing Strategies Fail

Today's digital boom demands businesses to transform. As enterprises leverage solutions to optimize sales and brand awareness, investing in a well-rounded marketing strategy can help. 

However, often marketing strategies may yield different results. Understanding why and focusing on creating a winning marketing strategy can be a game changer for your business.

Published in Marketing
Thursday, 03 November 2022 00:07

How to use technology to enhance your marketing

In the past, traditional marketing methods included handing over pamphlets, newspapers, banners, etc. Though these methods are still being used today, modern marketers are seeking new ways to improve marketing approaches with the help of technology.

After the pandemic, many companies understand the importance of digital transformation and prioritize it. Technology can always enable businesses to impress and engage their target personas to stay ahead of the competition to allow you to connect with the right prospects at the right time.

Published in Marketing