Marketing Eye

Tuesday, 22 November 2022 12:07

Good Shepherd Clinic - Not for Profit

The Good Shepherd Clinic is a healthcare provider, that offers free primary medical care to those uninsured and have limited financial support within Clayton County. Good Shepherd believes in equality surrounding healthcare and assert that no individual should have to go without healthcare services. By providing those in need with universal access to healthcare, Good Shepherd  is making a real difference with the support of generous donations and our volunteers who make our mission possible.

Good Shepherd Logo

Good Shpherd Poster

Good Shepherd Kit

Good Shep EDM 1

Good Shep EDM 2

Good Shep Website 1

Good Shep Website 2
Published in Not for Profit
Friday, 18 November 2022 16:31

Mash Technology - Technology | Software

Case Study: Transformation The Mash Technology Brand

Client: The Mash Technology Group

Challenge: The Mash Technology Group, an end-to-end Oracle Partner, faced the challenge of reinvigorating its branding and online presence. The company was known for its exceptional Oracle solutions but needed a fresh look, a new website, and updated collateral materials to reflect its evolving services and emphasize its long-term client relationships.

Mash Logo 1

Mash 2


  1. Branding Overhaul: Marketing Eye embarked on a comprehensive rebranding strategy. They conducted a series of workshops with the client's team to understand the core values and strengths that set The Mash Technology Group apart in the Oracle solutions space. This process helped in crafting a new brand identity that emphasized expertise, trust, and personalized service.
  2. Website Redesign: To showcase The Mash Technology Group's expertise, Marketing Eye designed and developed a user-friendly, responsive website. The site featured an intuitive navigation structure, highlighting the company's services, client success stories, and its pure Oracle Partner status. The new website was not only visually appealing but also optimized for search engines (SEO) to enhance its online visibility.
  3. Collateral Development: Marketing Eye produced a range of marketing collateral, including brochures, case studies, and whitepapers, which showcased The Mash Technology Group's deep Oracle expertise. These materials were designed to be informative and visually engaging, effectively communicating the value proposition to potential clients.
  4. Content Strategy: The agency worked closely with The Mash Technology Group's team to develop an ongoing content strategy. Regular blog posts, industry insights, and thought leadership articles were created to position the client as an authority in the Oracle solutions arena. This approach aimed to foster trust and credibility among the target audience.
  5. Social Media Integration: Marketing Eye integrated the client's social media platforms with the new branding and website. Consistent brand messaging was applied across all social channels to maintain a cohesive online presence and engage with the Oracle community.

Mash Business Cards

Mash Case Study

Mash PPT

Mash Website

Outcome: The rebranding and online transformation efforts by Marketing Eye had a significant impact on The Mash Technology Group's business:

  • Enhanced Brand Visibility: The new branding, website, and marketing collateral improved the company's online presence, leading to increased website traffic and engagement.
  • Increased Credibility: The content strategy and thought leadership efforts positioned The Mash Technology Group as a trusted source for Oracle solutions, fostering deeper client relationships.
  • Higher Conversion Rates: The new website's user-friendly design and informative content led to an increase in lead generation and conversions.
  • Positive Feedback: Clients and partners appreciated the updated branding, which demonstrated a commitment to providing high-quality Oracle solutions.
The collaboration between Marketing Eye and The Mash Technology Group resulted in a comprehensive transformation that not only showcased the client's Oracle expertise but also helped in creating stronger, long-lasting client relationships in the ever-evolving Oracle solutions landscape.
Published in IT and Biotechnology
Tuesday, 15 November 2022 22:38

Why is B2B marketing so different to B2C?

The audience for B2B and B2C varies, as do their interaction needs. The content and marketing strategies are therefore customized as per audience type. 

Simply put, B2B (business-to-business) companies market for businesses, while B2C (business-to-consumer) companies market for customers. Since the target market for both these companies varies so much, the way they market has to be highly differentiated. 

Published in Marketing

Marketing strategies are essential to any business as they give the company a plan to follow and allow them to set specific objectives. Businesses are 313% more likely to achieve their marketing goals with a marketing strategy; this became even more prominent during COVID-19 when firms that needed a better marketing strategy were left behind by their competitors who already had digital marketing strategies in place.

Published in Marketing

Internships are a great way to gain firsthand experience in a professional environment. They allow you to integrate classroom knowledge you have learned throughout schooling or university with practical application and skills in a professional environment. Internships will enable you to gain relevant skills in your chosen industry as well as give you a taste of the industry and get a better idea of whether a career in the particular field is for you. This gives you a valuable chance at career exploration as you can spend a short period (generally 4-12 weeks) getting firsthand what the industry is like and whether it is for you.

Published in Marketing
Tuesday, 08 November 2022 13:44

NQE Conference - Not for Profit

The North Queensland Entrepreneurs Conference is ground-breaking, in that it brings together 18 speakers ranging from the top entrepreneurs in the world, through to Members of Parliament and Mayors of Councils. People that experienced this conference learned valuable information from top entrepreneurs that will improve their businesses or allow them to take the first step to starting a business of their own.

Marketing Eye was engaged by NQE Conference to develop branding and website which created a deeper online presence and exposure through social media channels and EDMs.

NQE Flyer Mockup

NQE CON Website And EDM

NQECon Ipad Small

NQE Screen

Published in Not for Profit
Monday, 07 November 2022 21:34

What is a global marketing manager

Marketing is any action taken by a company to attract an audience to its product or services through high-quality messaging. Marketing's long-term goal is to demonstrate product value, strengthen brand loyalty, and ultimately increase sales by delivering standalone value to prospects and consumers through content. Most marketing activities are accomplished through market research, analysis, and comprehension of your ideal customer's interests. In addition, marketing encompasses a company's product development, distribution methods, sales, and advertising. There are several types of marketing. But first, let's have a look at one of the types called global marketing. Global marketing is tailoring a company's marketing strategy to meet the unique needs of international customers. Global marketing seeks to reach a larger audience in the worldwide market.

Published in Marketing
Friday, 04 November 2022 01:16

Why Marketing Strategies Fail

Today's digital boom demands businesses to transform. As enterprises leverage solutions to optimize sales and brand awareness, investing in a well-rounded marketing strategy can help. 

However, often marketing strategies may yield different results. Understanding why and focusing on creating a winning marketing strategy can be a game changer for your business.

Published in Marketing
Thursday, 03 November 2022 00:07

How to use technology to enhance your marketing

In the past, traditional marketing methods included handing over pamphlets, newspapers, banners, etc. Though these methods are still being used today, modern marketers are seeking new ways to improve marketing approaches with the help of technology.

After the pandemic, many companies understand the importance of digital transformation and prioritize it. Technology can always enable businesses to impress and engage their target personas to stay ahead of the competition to allow you to connect with the right prospects at the right time.

Published in Marketing