How we market to consumers has changed drastically over the years. With the changes in technology, we have seen an increase in the usage of digital marketing over traditional within a marketing campaign. Which leads to the question of which form of marketing has the best outcome for your business. We came up with some pros and cons of both digital and traditional marketing to decide which produces the greatest outcome for your company.
Many of us apply for positions on LinkedIn because it’s easy. The job pops up on our feed and simply after a few clicks, we’ve applied.
We have probably read the first few paragraphs and decided that if anyone gets back to you, you might read a bit more or of course, ignore the email (or in-mail) and move on.
In this digital age, we’re often looking for new ways to keep occupied, especially now more than ever with the pandemic. We, like many, decided to give TikTok a go. At the start of 2020 alone, TikTok was downloaded 315million times, which set a new record for the most installed app in such a short period! Today TikTok has had more than 2 billion downloads, with over 689 million active users, and is only getting bigger as the days go on.
This is one of the many reasons why your business should start using this giant social media platform (if not already) to generate new leads, connect with customers and develop a stronger brand presence.
Here are a few reasons why your company should be using TikTok as a part of your marketing strategy.
Electronic direct mail (EDM) is a form of a digital marketing strategy that businesses implement to promote products/services to a list of customers who are opted-in via email. This is a great way to get your message across to a large audience effectively and efficiently. EDM marketing campaigns are a cost-effective way to create conversations and build brand loyalty. Your business wants to ensure that the EDM’s in which they are sending out is done in a way that gets people interested in your product. There were 319 billion emails sent in 2021, and the number is only projected to increase in the upcoming years. So, it is extremely critical that your business is making EDM’s a factor in their marketing campaign.
To see results, your EDM must stand out from the competing emails in which the user receives. You must ensure that it entices the recipient to open, read, and act upon the email. Here are some tips on how you can create an EDM that is both engaging and successful.
Boosting your SEO is a key factor when it comes to your business and its success. Ensuring that your website lands on the first page of a Google search is what your focus should be devised to. Typically, when people make a Google search, they are not interested in the links beyond the first page as they are perceived as less reliable and relatable. In fact, about 4.8% of users make it to page 2, and even less beyond that, meaning that roughly 90% remain on the first page only. This means your business must stand out among competitors and be on the first page to increase both your business’ website traffic and sales.
We put together 5 effective SEO ecommerce strategies that your business can implement to ensure you increase your SEO and the subsequent benefits of this.
The past 2 years is a lot – whether you are an employee or an employer. It’s made many of us think about what we want in life, work and for our families in a way we may not have done so previously.
“The Great Resignation” is one of the most topical conversations for business owners in the past 6 months, and for good reason. Without employees, we don’t have a business.