Marketing Eye

Today’s consumer has more demands than ever about the user experience – they expect a more personalized, more consistent, and more relevant experience across the channels and devices that they use. This puts extra pressure on marketers to understand and deliver on these expectations, which requires an understanding of the customer and what they want. If you’re going to continue to engage with your current and future audience, you will need to create fresh, exciting, and emotionally engaging content.

Published in Marketing
Tuesday, 28 July 2020 15:43

Narrowing Down Your Target Audience

Whether you are selling a product or a service, it’s intended for a specific group of customers, or a target market. But do you understand anything about that group of people? This where a target audience comes, which defines that group of people. A target audience is a group of consumers characterized by behaviors and specific demographics, and knowing your target audience can help to influence decision making for a marketing strategy. Finding your target audience takes a lot of work and research so that you can figure out who exactly you want to reach. Below, we have some tips on how to find your target audience.

Published in Marketing
Friday, 24 July 2020 12:49

Optimizing Your Webinar Attendance

Webinars may seem like a forgotten form of marketing, but the truth is that webinars aren’t the easiest thing to pull off. It requires months of planning, writing, re-writing, designing, and promotion to finally get to the webinar, but it doesn’t always pay off the way we want it to. There’s a huge difference between good webinars and bad webinars, and it usually boils down to how much work was done in the planning and writing stages. Below, we have some considerations for making sure that your next webinar is great.

Published in Marketing
Wednesday, 22 July 2020 15:36

Marketing Tactics for Millennials

While there's a lot of focus on marketing approaches for Gen Z, it's also essential to notice the next generation with immense buying power. Before millennials transition into a place of prominent buying power, it's vital to understand what drives their interests and engages them. Marketers can't forget about millennials because they are positioned to spend more money than Gen Xers or Baby Boomers ever could. Millennials are an incredibly lucrative market, and their digital savvy will influence the way they purchase. If brands aren't willing to leverage a digital approach, they will lose their competitive edge. Below, we have some specific ways that marketers can reach millennials before they transition to their full buying power.
Published in Marketing
Tuesday, 21 July 2020 15:13

Why Content Diversification Matters

One of the best ways to reach your audience is by using every available resource. Content diversification is all about stretching the boundaries of your creativity. The most significant opportunity that content diversification gives you is the chance to reach more people and generate more revenue. Refuse the temptation to stick to one platform and connect with your audience on all the platforms they use. Give your customers the choice of how they can engage with your brand, and they’ll be more likely to engage regularly. Below, we’ve got a few points to consider when diversifying your content. 

Published in Marketing
Monday, 20 July 2020 14:23

Magma Capital

Magma Capital Advisory focuses exclusively on providing solutions to corporate, government and quasi-government entities for all aspect of debt, risk management and treasury issues. Priding themselves on true independence, they ensure impartiality and a strong client orientation, leading to the best possible solution for their clients. Highly motivated and reputable, they deliver successfully tailored, client-driven solutions across a diverse range of industry sectors.


Magma Capital card


Magma Capital bro1
Published in Portfolio
Monday, 20 July 2020 11:24

Your Business Momentum

Your Business Momentum is a business coaching firm that increase the value of your business, helps your business become more profitable, allows owners to work more on the business instead of in the business, and helps your business to empower and retain staff. Marketing Eye has worked with Your Business Momentum to further improve collateral including business cards and trade show banners to further bring awareness to their game changing company.


Your Business card


Your Business banners

Your Business cover 2
Published in Portfolio
Monday, 20 July 2020 11:19

Tuff Stuff

Based in Melbourne & Sydney, TUFFSTUFF manufactures undercarriage components for heavy equipment. TUFFSTUFF working with Marketing Eye to create new collateral for their new product offering of undercarriage components with unique and modern design.

tuff stuff cover2


tuff stuff bro2


tuff stuff bro3


tuff stuff bro4
Published in Portfolio
Monday, 20 July 2020 11:14

PKF

PKF Integrity is a dicision of the PKF Group, providing risk and legislation advisory, due diligence and forensic investigation services to organisations. While ensuring PKF Integrity has remained consistent with the PKF Group brand, all marketing material including flyers, EDMs and value propositions has become more effectively communicated to target audiences.

EDMPKF

PKF Brochure

PKF WebsiteMockup
Published in Portfolio
Monday, 20 July 2020 11:06

My Botique

My Botique is a cosmetics company that provides unique skincare and cosmetics products. My Botique has worked with Marketing Eye to create several promotional marketing material to further brand awareness.

my boutique voucher


my boutque ipad


my boutique cover 2
Published in Portfolio
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