Magma Capital Advisory provides debt capital, risk management and treasury solutions to corporates, government and quasi-government entities. Magma is driven by an independent, expert and holistic approach to corporate finance, offering a full range of advisory services in all facets of debt strategy and financing, risk management and treasury. Magma prides itself on its reputation for delivering successful tailor-made and client-driven solutions across a diverse range of industry sectors.

Marketing Eye developed new content and marketing mediums to present Magma Capital Advisory and position them as a trusted and innovative, capital solutions provider. Outsourced marketing allowed Magma Capital Advisory to create new print marketing materials including a company magazine and business cards, contributing to brand recognition.

Your Business Momentum is an advisory and consultancy firm providing tailored business solutions to help businesses improve their performance. Beyond just recommendations, Your Business Momentum utilises strategic business coaches to help businesses identify their strategy for growth and develop tailored solutions to implement it from within. 

Marketing Eye worked with Your Business Momentum to develop and design a full range of marketing collateral. Optimising and redesigning the website worked to elevate the company’s brand identity and client understanding of available services. In addition we helped to deliver a print strategy that included informative business cards and banners to enhance the brands competitive advantage and provide Your Business Momentum with informative collateral at tradeshows.

Based in Melbourne & Sydney, Tuff Stuff manufactures undercarriage components. Tuff Stuff provides a full range of premium undercarriage products for crawler earthmoving equipment across Australia. Promising to deliver best-value products instead of cheap prices, Tuff Stuff is a one-stop-shop for reliable products providing customers with the best experience when it comes to sourcing undercarriage parts.

Tuff Stuff’s rubber track, rubber pad and undercarriage parts meet stringent quality control standards while maintaining a more budget-friendly price than ‘genuine’ or ‘OEM’ alternatives. In short, Tuff Stuff stands for delivering a reliable, stable, highly responsive and friendly service to consumers in the Australian earthmoving industry.

Marketing Eye contributed to Tuff Stuff’s brand awareness by transforming their marketing strategy to align their offerings with their key messages and aims. The marketing consultancy firm was able to develop information booklets focusing on what Tuff Stuff does and what services they provide. All marketing collateral created matched the company’s website design enabling greater brand recognition and awareness.

PKF Integrity is a division of the PKF Group. The company provides information, solution and advice to both the public and private sectors to make informed decisions in the following areas of expertise; risk and legislation advisory, due diligence and forensic investigation services. As the outsourced marketing team, Marketing Eye has created marketing collateral that has effectively communicated PKF Integrity’s unique value proposition. The brand awareness strategies undertaken included EDM’s and flyers all remaining consistent with the well-known and trusted PKF brand. This ensures that clients understand and associate the relationship between the two brands.

My Boutique consists of a team of medical professionals delivering outstanding cosmetic results across greater Sydney. My Boutique’s medical professionals have over 60 years of combined experience and receive ongoing training on new advancements and techniques within the cosmetic injection industry.

With outstanding hygiene and health standards above and beyond the national standard, My Boutique provides a trusting, caring and safe space where clients are filled with confidence that their aesthetic and health goals will become a reality.

The outsourced marketing department of Marketing Eye has continued to provide support to My Boutique by developing its website to enhance clients' journey and drive traffic to their landing page. In addition to developing My Boutiques online presence, Marketing Eye produced printed material including informative pamphlets. The marketing efforts have enabled My Boutique to create a deeper online presence in addition to strengthening brand awareness.

Maxxam is an IT services and networking company based in Melbourne. The company has built a reputation in selling third party technologies, specifically in the field of security. Marketing Eye helped the company establish its presence as a fast-growing, innovative brand by producing marketing collateral such as business cards, along with aiding the company's rebranding efforts by designing a new and functional website.

Manuelina Culinary is an Italian culinary program that provides a culmination of knowledge from professionals who are the top in their field and are continually updated to accommodate a highly competitive and forever changing industry. Each program is rooted in culture, science and creativity while concentrating on the basic principles of taste texture and flavor. Each program starts from the basics and quickly accelerates, and so in this way, regardless of previous culinary experience, all students end at the same point. Marketing Eye worked with Manueline Culinary to create modern redesigned collateral to increase brand awareness and consistency.

Landlord Protection Group design insurance policies to help financially protect landlords for some of the common risks associated with renting their investment property. LPG work to ensure landlord insurance provides protection for some of the tenant-related risks that may not be covered by standard Building Insurance, including damage caused by tenants' visitors and friends. 

The company needed to create brand awareness so the outsourced marketing team at Marketing Eye designed and developed a website. In order to generate more leads, we produced marketing collateral with a company brochure focused on subscription and accompanying business cards.

LaManna Supermarket prides itself on providing its customers with old fashioned customer service as it comes from the heart and not from a manual. LaManna is Australia’s largest 100% Australian grown fruit & vegetable market, offering meat, deli, seafood, bakery, patisserie and groceries. Committed to bringing the finest fresh produce to the people of Melbourne LaManna Direct offers a trusted online ordering service to save you the frustrations associated with shopping in-store. 

Marketing Eye was engaged by LaManna Direct to design and develop their new website. The website provided LaManna a successful digital presence with customers able to shop their products online and have them delivered directly to their home. The website helped to further generate brand awareness and develop LaManna as a strong leader in the industry. Furthermore, Marketing Eye developed information brochures enabling better brand awareness and understanding of the company’s services.

JESI is a trusted Australian software provider whose solutions tackle the issues created by a remote and geographically dispersed workforce. The Global Health Crisis in 2020 took this to another level when workers across Australia and the globe were forced to operate remotely from home. This tasked organisations with a new level of logistical difficulty, not only in assuring the safety of these employees working from home but also in checking in and assessing the wellbeing of these people as well. 

JESI’s software solutions responded quickly to the changes in global working arrangements. JESI’s technology allows for non-invasive and momentary responses to enhance communication between the different levels of a business. 

JESI engaged Marketing Eye to leverage their world-leading technology and take their brand and its communications to the next level. With uncertainty in their future marketing, JESI and Marketing Eye first worked together to develop a marketing strategy of an industry-leading standard. This document would become the roadmap to the successful development and execution of an integrated marketing campaign, which would see JESI increase its brand perception. 

With a proven product already on hand, the challenge for JESI was to get their message out there for more to hear. And with an insightful approach to marketing, that’s exactly what they did. Considered execution of public relations saw the company featured across an impressive variety of media platforms, which heightened both JESI’s brand awareness and brand perception. An eye for detail, engaging content marketing and responsive branding has led to JESI’s continued success and effective communication in their target market.

Infoactiv is a tailored end-to-end eWaste management solution organisation that provides free e-Waste pick-up and recycling services for a variety of organisations. Infoactiv’s scope of business is built around providing value-added solutions to organisations that deliver significant financial, brand and environmental benefits.

Marketing Eye worked with Infoactiv to produce a collection of whitepapers aimed at educating readers on sustainable waste management and the methodology Infoactiv adopts. Additionally, we worked to develop and design a full range of marketing collateral. Redesigning the website worked to strengthen the organisation's brand identity. Furthermore, we helped to deliver a print strategy that included informative business cards and magazines to enhance the brand's competitive advantage and provide key information in regards to sustainable waste management practices.

Homestone is a leading importer, retailer and wholesaler of high-quality natural stone products. Specialising in the supply of the highest quality materials and products sourced from Australia and the world, Homestones clients include developers, architects, interior designers, pool builders and the public.

Marketing Eye was engaged by Homestone to design and develop their new website. This website provided Homestone with a successful digital presence in which customers are able to view their products and services online. The website helped to further generate brand awareness and develop itself as a strong leader in the industry. Furthermore, we developed business cards to increase buyer acquisition.

Marketing has undergone some profound changes in the past few years, and it will only continue to change in the future. Lately, marketers have dropped the mass marketing campaigns in favor of a much more personalized approach. If you are planning on genuinely engaging with all of your customers and potential leads, you have to be everywhere. The only way for this to happen and be effective is an omnichannel marketing approach. But what exactly does that mean? The omnichannel marketing experience is where consumers can engage with a company on all points; through a brick and mortar store, a website, a mobile app, a catalog, or social media. Additionally, they can access the products and services by calling the company phone, using a mobile app, or even connecting through a personal computer or tablet. If you’re looking to build an omnichannel marketing approach, there are a few things to take into consideration.

Growing businesses typically feel an immense amount of strain on a day-to-day basis, particularly when it comes to marketing. There are simply not enough hours in the day to tackle all of the bigger picture tasks that your company requires while maintaining a consistent marketing cadence. In some cases, businesses have marketing departments that either lack the staff, resources, or workforce to carry out any sort of comprehensive marketing campaign. If your business is struggling to put together a practical marketing approach, it might be the perfect time to consider outsourcing your marketing needs. An outsourced marketing department can support the needs and vision of your business, allowing you to focus on generating revenue and growing your business. Below, we have some specific suggestions on what types of marketing work well when outsourced.

FanQuest Nation exists to increase visibility to select fandoms in the film, television, and cosplay spaces, with a distinct focus on the horror genre. Based in Atlanta, Georgia, FanQuest hosts exclusive, signature events (live and virtual) that are built to bring people together and share in an unforgettable experience that immerses attendees in a featured genre. Along with providing unique and memorable engagements for guests, FanQuest is seeking to build a fellowship across the FanQuest Nation community. After the global pandemic hit in 2020, FanQuest developed an ingenious plan for virtual movie nights to create a sense of community at a time when people needed it most. 

Marketing Eye has worked with FanQuest to refresh its online brand and improve engagement across their social media channels. Marketing Eye updated the logo for FanQuest, redesigned FanQuest's business cards, and developed a social media strategy to improve their digital presence and increase engagement.

SmartPM (formerly Construx Solutions) is a real-time automated analytics platform that translates construction schedule data into objective reliable, and concise visuals all stakeholders can understand and utilize proactively to address critical project risk issues. Automation allows for on-demand answer so better decision can be made and the project can move forward. Marketing Eye developed a marketing strategy for Construx to redesign several logos from their main brand and software solutions to increase brand awareness and consistency. Marketing Eye developed EDM campaigns, marketing collateral, and branding services to support the new branding position of Construx. The new branding reflected their modern processes and tactics to construction automation, an industry where innovation matters. 

Is there a lack of focus in your marketing efforts? Are you having trouble committing to a certain approach? Do you have a marketing strategy in place? It can be really difficult to execute any plans without a marketing strategy. Marketing is like a game of chess, where you’re constantly thinking of the next step. A marketing strategy will map out what goals you want to accomplish and how you want to accomplish these goals.