Marketing Eye

Are you building a marketing team? To create a capable B2B marketing team that can deliver what your company needs, you need to know the precise characteristics you should look for. Every sports team has a specific person in a particular position. Otherwise, your team loses the game. Marketing works just like this! But it’s not as easy to know what you’re looking for when you’re in a B2B marketing environment. Below, we have some outlines of specific people you should look for to build your brand.

Published in Marketing
Thursday, 25 June 2020 11:29

What It Takes to Market a Tech Company

Enterprise technology and software companies have to approach marketing from different angles than your typical marketing departments. It is continuously evolving, and we need to be sure that we're utilizing tactics that generate results. The market is overly saturated for attention, with everyone pushing to get attention to their own companies. Here, we have four great ways to market your tech company better.

Published in Marketing

Webinars are an incredible opportunity to drive lead generation and audience engagement, but if you want them to be effective, you need to do them right. Webinars are the perfect place to engage and educate prospects on an issue in your industry and how your company’s solution fills a need. In some cases, a webinar is the first interaction with your prospects, giving you the invaluable opportunity to build a relationship with the prospect. Before that can happen, you need your prospects to attend your webinar. Generating traction and interest in your webinar takes time and effort. While registration numbers are an essential factor leading up to your webinar, attendance is the number that is most important for your organization. Below, we have several ways to improve attendance and audience engagement for your webinar.

Published in Marketing

It takes a lot to run a business these days. With the combination of a constantly changing market and the numerous challenges that businesses face every day, it can be really hard to succeed in a competitive market. But have you tried everything? A marketing strategy can help your business reach its full potential. Strategic marketing is all about aligning your marketing efforts to the vision and goals of your business, using an in-depth approach to achieve your business objectives. Business leaders don’t often have the bandwidth to invest time into building a strategy. That’s where Marketing Eye Atlanta comes in. Marketing Eye Atlanta is the ideal marketing partner for small to medium-sized businesses that are looking to elevate their operations.

Published in Marketing

Some types of content can do more work than others. For example, while blogs are great at educating and informing your customers about different aspects of your service and industry, a video can go to even greater lengths to show how your product works. If you are having trouble really capturing your leads at later points in the sales funnel, consider amping up your content game with some solutions we have below.

Published in Marketing

22020 has been a year of tremendous change already, which is only a small picture of how businesses will have to change going forward. Adapting to the economic climate is a crucial step in operating a business, but it’s never easy. Because they have to consistently prove their value, marketers are at the greatest risk. For a marketing professional to stay relevant in a constantly shifting economic climate, they will need to develop and hone the following six skills:

Published in Marketing
Thursday, 04 June 2020 11:27

SeeGee - Technology | Security

SeeGee offers clients best-ofbreed security technology solutions, backed by a team of technology professionals capable of ensuring the integrity of networks and platforms across complex organizations. Through independent technology consultation, SeeGee has worked exclusively with Fortune 500 companies. Marketing Eye worked with See Gee to created refreshed collateral included brochures and sales presenations to help further brand awareness and brand continuity.

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Published in Portfolio
Thursday, 04 June 2020 11:24

Owen Hodges Lawyers - Law | Consulting

Owen Hodge Lawyers is a top tier law firm Sydney. Owen Hodge Sydney law firm provides expert advice in a diverse range of business legal services and personal law matters. Marketing Eye worked with Owen Hodge to create many informational brochures and an e-books to  promote Owen Hodge Lawyers and sub offerings such as Family Future Planning. 

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Published in Portfolio
Monday, 01 June 2020 17:28

The Value of a Good Logo

When you are building a business from the ground up, there is a lot to take into consideration. It’s easy enough to focus on how your company is going to turn a profit, but there’s one thing that shouldn’t be allowed to slip through the cracks: the creation of your logo. Your logo will do many things for your business by giving your audience something to recognize and setting up a visual identity. Below, we have some essential considerations for your logo creation process.

Published in Marketing